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Reffat Marouf, Sr. Sales & Proposal Manager (KSA and Bahrain)

Reffat Marouf

Sr. Sales & Proposal Manager (KSA and Bahrain)·GE Vernova

Saudi Arabia

Bachelor's degree, Electrical Engineering

Work experience

Total years of experience: 17 years, 0 months

Sr. Sales & Proposal Manager (KSA and Bahrain)

December 2022 - Present

GE Vernova

Riyadh, Saudi Arabia

December 2022 - Present

• Spearheads the identification and prioritization of strategic account growth opportunities, delivering tailored, value-driven solutions to clients.
• Champions the enhancement of sales processes and tender tools, driving efficiency and effectiveness in proposal management.
• Mentors, trains, and inspires new team members, fostering a high-performance culture and ensuring alignment with organizational goals.
• Leverages strong negotiation skills to secure favorable contracts, maximizing profitability and client satisfaction.
• Collaborates cross-functionally to develop innovative business development strategies that drive revenue growth and market expansion.
• Utilizes data-driven insights to refine sales approaches, resulting in improved conversion rates and customer retention.
Company industry:
Electric Power Production & Transmission

Lead Sales & Proposal Manager

February 2014 - December 2020

General Electric - Renewable Energy

Riyadh, Saudi Arabia

February 2014 - December 2020

• Led solutions sales initiatives, driving revenue growth in competitive markets.
• Managed commercial operations, enhancing business development strategies for high-value projects.
• Conducted comprehensive risk and scenario analysis to inform strategic decision-making.
• Negotiated complex contracts, securing favorable terms and strengthening client relationships.
• Collaborated in a matrix organization, fostering cross-functional teamwork to achieve project goals.
• Oversaw business analysis and costing management for water desalination and solar PV projects.
• Cultivated strong customer relationship management practices, resulting in increased client satisfaction.
• Leveraged expertise in renewable energy to identify and capitalize on emerging market opportunities.
Company industry:
Electric Power Production & Transmission
Job role:
Sales

Proposal Specialist

August 2009 - May 2013

SSEM Co.,

Riyadh, Saudi Arabia

August 2009 - May 2013

• Spearhead cross-functional teams to develop and deliver innovative, client-centric solutions that drive business growth.
• Strategically manage post-bid clarifications, ensuring timely responses that align with company policies and manufacturer capabilities, enhancing client satisfaction.
• Foster strong relationships with clients and stakeholders, leading to increased trust and repeat business opportunities.
• Collaborate with project management teams to ensure seamless transition from proposal to execution, optimizing project delivery and client outcomes.
• Utilize negotiation skills to secure favorable terms and conditions in contracts, contributing to overall profitability and competitive advantage.
• Drive business development initiatives that expand market reach and enhance revenue streams through effective proposal management.
Company industry:
Construction & Building
Job role:
Construction and Building

Sales Engineer / Sales executive

February 2008 - July 2009

ALFOZAN GROUP

Khobar, Saudi Arabia

February 2008 - July 2009

• Leveraged extensive sales management experience to drive revenue growth and market expansion.
• Conducted in-depth market analysis to identify new business opportunities and enhance competitive positioning.
• Excelled in contract negotiation, securing favorable terms that maximized profitability and minimized risk.
• Fostered strong communication channels with stakeholders to streamline proposal preparation and bid submissions.
• Utilized Microsoft Office tools to create compelling proposals and presentations that effectively communicated value propositions.
• Led product management initiatives to align offerings with market demands and customer needs.
• Managed key accounts, ensuring high levels of customer satisfaction and retention.
• Spearheaded proposal leadership efforts, coordinating cross-functional teams to deliver winning bids.
• Developed strategic offers that positioned the organization as a market leader in commercial negotiations.
Company industry:
Sales Outsourcing
Job role:
Sales

Sales and Marketing Engineer

November 2006 - January 2008

DATA-Electric

Alexandria, Egypt

November 2006 - January 2008

• Successfully penetrated new customers and business channels, driving revenue growth.
• Navigated the procurement process, from crafting commercial offers and proposals to leading negotiation meetings, culminating in purchase orders.
• Expertly demonstrated products, services, and solutions to potential clients, enhancing engagement and interest.
• Delivered exceptional sales support during virtual and onsite client meetings, fostering strong relationships.
• Communicated the full portfolio of ABB Oil & Gas solutions and products, ensuring clients were well-informed.
• Collaborated closely with Product Managers and Engineering teams, providing valuable feedback to enhance product offerings and meet market demands.
Company industry:
General Engineering Consultancy

Education

Alexandria University

June 2006

June 2006

Bachelor's degree, Electrical Engineering

Egypt

Skills

Tender Management
Expert
Tender Management
Expert
Customer Relationship Management
Expert
Customer Relationship Management
Expert
Cost Management
Expert
Cost Management
Expert
Product Management
Expert
Product Management
Expert
Sales Management
Expert
Sales Management
Expert
SALES
Intermediate
SALES
Intermediate
PROPOSAL MANAGEMENT
Intermediate
PROPOSAL MANAGEMENT
Intermediate
COST BENEFIT ANALYSIS
Intermediate
COST BENEFIT ANALYSIS
Intermediate
FINANCIAL ANALYSIS
Intermediate
FINANCIAL ANALYSIS
Intermediate
CONTRACT NEGOTIATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
IMPLEMENT PROJECTS
Intermediate
IMPLEMENT PROJECTS
Intermediate
PROFITABILITY ANALYSIS
Intermediate
PROFITABILITY ANALYSIS
Intermediate
SALES PLANNING
Intermediate
SALES PLANNING
Intermediate
Business development
Intermediate
Business development
Intermediate
Market Study and analysis
Expert
Market Study and analysis
Expert
Cost Structure building
Expert
Cost Structure building
Expert
Product Management
Expert
Product Management
Expert
Sales Management
Expert
Sales Management
Expert
Non-Utilities Market explorer & Analysis
Expert
Non-Utilities Market explorer & Analysis
Expert
account manager
Expert
account manager
Expert
Transmission substation
Expert
Transmission substation
Expert
Bid Management
Expert
Bid Management
Expert
Target Price Estimation
Expert
Target Price Estimation
Expert
High Voltage Substation study
Expert
High Voltage Substation study
Expert
Proposal Management
Expert
Proposal Management
Expert
Customer relationship management
Expert
Customer relationship management
Expert
Marketing Management
Intermediate
Marketing Management
Intermediate
LEADERSHIP
Expert
LEADERSHIP
Expert
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
COST BENEFIT ANALYSIS
Intermediate
COST BENEFIT ANALYSIS
Intermediate
CONTRACT NEGOTIATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
FINANCIAL ANALYSIS
Intermediate
FINANCIAL ANALYSIS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKET ANALYSIS
Intermediate
MARKET ANALYSIS
Intermediate
PROPOSAL MANAGEMENT
Intermediate
PROPOSAL MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
SYSTEM INTEGRITY
Intermediate
SYSTEM INTEGRITY
Intermediate
TECHNICAL SALES
Intermediate
TECHNICAL SALES
Intermediate
Tender Management
Expert
Tender Management
Expert
Customer Relationship Management
Expert
Customer Relationship Management
Expert
Cost Management
Expert
Cost Management
Expert
Product Management
Expert
Product Management
Expert

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Memberships

Saudi Council of Engineers

Electrical Engineer

March 2011

Egyptian Engineers Syndicate

Electrical Engineer

July 2007

Training and Certifications

Certifications
Finance & Analytics: Business Analytics
Business & Sales: Solution Sales
Finance & Analytics: Business Analytics
Business & Sales
Training
Proposal and Tendering Management
ALSTOM GRID internal trainers
Mar 2015
Performance Management
ALSTOM GRID University
Oct 2015
Credit Risk Assessment
ALSTOM GRID University
Apr 2015
Hedging for Dummies
ALSTOM GRID University
Apr 2015
On Time Delivery
ALSTOM GRID online training
Apr 2015
Contract Management (for Commercial /Tendering )
ALSTOM GRID Legal Solution Unit
Jul 2014
Ethics/Compliance Training
ALSTOM GRID
Aug 2015

Hobbies and interests

Travel

enrich my thinking in every trip, give me imagination how the people live, believe and think To motivate a customer from France will not be sure like the customer i meet in China

Football

to be apart of the team giving me the felling of when shall i stop so my team will do their rolls

Photography

keeping picture = keeping memories keeping experience keeping the lessons

strategic discussions

Putting me in a very nice mode once a logical discussion, strategic plans , intellectual/commercial debates or Commercial market study/forums start excitation of challenge, firm until the target.