Reina Soussou

• Responsible of the marketing management and brand development of Sweet & Slim NCS and Stroofee® Stroopwafles.
• Launched 4SKU in the market under Stroofee® Brand.
• In charge of new product launches from ideation to launch.
• Fully responsible for all communication on the brand online platforms as well as assisting the media team with social media advertising.
• Managing full market analysis for Sweet & Slim® NCS and Stroofee® Stroopwafles including the competition’s activities products.
• Create and execute projects plans, including deadlines, specs, budget, vendor coordinator, status updates, approvals and final delivery.
• Working on annual marketing calendar/plans.
• Conduct ongoing analysis and reviews on brand sales reports and identifying gaps.
• Communication with BTL and branding agencies; working on full briefs, follow ups and amendments.
• Participate on developing the yearly sales targets for AWA Brands.
• Coordinate with the internal departments to develop product packaging and insure product quality.
• Coordinate with the R&D in the product innovation and improvements process to meet market needs.
• Identify opportunities for campaigns and distribution channels that will lead to an increase in sales.
• Analyze competitor performance and market trends to provide recommendations for brand development.
• Identify innovative business ideas to increase business prospects.
• Organize and Attend internal and external exhibitions/events.
• Attended packaging photo-shoot/packaging printing proofs.
• Provide sales organization with internal information and training presentations on market, consumer behavior and new product introduction

• Launched 2 SKUS under Sweet & Slim® Brand.
• Revamped Sweet & Slim®’s packaging.
• Develop and implement the brand strategy and plans.
• Develop short and long term objectives for the company’s different brands.
• Assist in creating the annual trade promotion calendar across the different distribution channels.
• Monitor the impact of trade promotions to ensure maximum ROI.
• Market visits/market visit report.
• Monitor product distribution and consumer reaction.
• Manage external agencies to deliver successful communication across BTL and Digital platforms.
• Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
• Manage brand budget and monitor the marketing expenditures.
• Attended packaging photo-shoot/packaging printing proofs.
• Design and maintain the website development for the company.
• Arrange for the effective distribution of marketing materials.
• Briefing and managing creative agencies to deliver successful communication.
• Manage from brief, design, quotation and through to final delivery of best in class POS to ensure high quality and on time delivery.

Brand: Sweet & Slim® “No Calorie Sweetener”
• Launched Sweet & Slim® in the Egyptian Market.
• Developing, briefing, and execution ATL copies to be aired on TV and online platforms for the brand.
• Worked on Storyboard Brainstorming.
• Launched the 3 websites of AWA Group.
• Coordinating various integrated communication and marketing activities.
• Planning and concept development and execution of print and media campaigns.
• Manage from brief, design, quotation and through to final delivery of best in class POS to ensure high quality and on time delivery
• Developing lead generation plans with targets, measures, and objectives.
• Research to identify clients, sector opportunities, and competition.
• Organize and attend events including meetings, speaking engagements, seminars, trade shows and exhibitions.

1.Build and maintain business management process to organize the work flow of the project
2.Attend meetings, prepare all types of documents; meeting minuets, briefs, proposals, action plan, quotations and reports
3. Receive and handle all types of media briefs, and prepare technical and commercial planning of clients media briefs, and follow updates media rates
4.Coordinate with clients needs and vision
5.Participate in CIG : Creative Idea Generation Session
6. Carrying out specific projects and research
Share in events and projects organizations and management
7.Part of CRM “Clients’ Relations Management” Team.
8. Manage the business development process in an efficient and effective way enshrining achievements of Business targets.
9. Manage team briefing, brainstorming sessions, & creative idea generating sessions “CIG”.
10. Share in providing counsel, strategy and direction to clients in order to enhance their public perception.
11. Create IMC Plans for clients.
12. Contribute ideas and concepts to program development for clients and for new business proposals.
13. Determine opportunities for expanded sales within existing clients.
14. Keep abreast of new products and services and the competitive landscape.
15. Provide the management with feedback reports, sales analysis, presenting recommendations for improvement and estimation of revenue.
16. Meeting with clients & following their requests.
17. Supervise client’s requirements implementation to assure reaching the aimed quality standards.
18. Share in media planning & buying for clients
19. Manage events theme creation process, organization and management.