Director of Marketing Communications
American University in Dubai
Total years of experience :17 years, 9 Months
Managing AUD's communications and marketing efforts, internally and externally; responsible for developing AUD's image and building brand awareness with all stakeholders in the global marketplace.
Supported the Executive Vice President in all effective business and operational functioning of his office by liaising with all department heads, manage external relations, working on special projects, and providing back up support to all departments reporting to the office
Preparing and implementing full Public Relations plans. Client base included among others:
• The UAE Program to Support & Rebuild Lebanon: Managed on behalf of the UAE Embassy in Lebanon all communication with the media, government entities, and the different entities within the United Nations (post July 2006 Israeli War on Lebanon); Organized all the humanitarian trips to the South of Lebanon and other affected areas; Organized the humanitarian trips to 350 schools which needed rebuilding, and managed the production of the catalog
• British American Tobacco (BAT): Managed the entire communications campaign for the revamping of the Kent packaging, including several press conferences, several awareness events in different locations in Lebanon, and media training for BAT team members
• Middle East Luxury Group (Fashion TV Arabia): Managed the launch campaign in Lebanon
• Western Union, BBC Arabic TV, Ford M.E.: Managed day to day public relations needs
• Spinneys Hypermarket: Managed the opening events of several branches in Lebanon; managed day to day public relations needs
• MTC Touch Telecommunications: Managed the launch campaign in Lebanon and the day to day public relations needs; Managed major crisis management campaigns and media trainings (post Prime Minister Rafic Hariri assassination period)
• Est. Antoine Massoud: Organized and managed the launch campaign for both Skyy Vodka and Russian Standard, including press conferences and awareness building events
• EMAAR Properties: Managed the public relations and media relations needs of Mr. Mohammed Al Abbar when in Lebanon
• Land Rover: Managed the launch campaign of the LR3
• Abraaj Capital: Managed the public relations and media relations needs of Mr. Arif Naqvi when in Lebanon
• BLC Bank: Managed the opening events of several branches in Lebanon; managed day to day public relations needs
• Julia Boutros: Organized and managed the entire communications campaign around Ahibaii Concert and CD
Revised and designed the corporate website (used to date); assisted in editing the magazine content.
Managed the portfolio of advertising agencies and direct clients for The Daily Star/International Herald Tribune newspaper.
Part of the team that launched The Guide Magazine, managing an extensive portfolio of direct clients for the publication.