Reine Mina

• Established the department stores division, pitching and negotiating contracts, listing beauty brands, merchandising per door, handling all operational works as well as instore marketing activities. • Established the online division, pitching and negotiating contracts, assessing websites to be featured on and handling all operational works • Enhanced the pharmacy division by opening new accounts with selected brands of affinity, increase the sales in existing doors, executed instore marketing activities and handled all operation works entailed • Conducted business review meetings with clients for contacts renewal, marketing calendars, reviewing current sales, forecasting sales, introducing new brands/SKUs and day to day issues • Conducting product and sales technique trainings for retail partners • Market visits to ensure satisfied pharmacist in charge/store manager, proper merchandising of stock and in store activities. • Ensuring profit targets are achieved under controlled A&P budgets, margins maintained & expenses monitored. KEY CLIENTS: * Debenhams * Bin Sina Pharmacy * Gallery Lafayette * Supercare Pharmacies * Virgin Megastores * Aster Pharmacies * Life Pharmacies * Boots Pharmacies

• Pitching for and acquiring distributers in emerging market.
• Member of the BNI Dubai Exports chapter.
• Entered and handling existing export countries such as Kuwait, Qatar, Oman and Mauritius by monitoring product sales, adapting sales and marketing material to each territory, assessing how to influence customer purchase and conducting product knowledge trainings.
• Ensuring profit targets are achieved, margins maintained & expenses controlled.
• Managing brand initiatives like brand building, introducing new SKUs and brand development
• Developing annual brand plans in partnership with the sales and insight teams.
• Periodic business review meetings with UAE clients that include renewal of contacts, marketing calendars, reviewing current sales, forecasting sales, introducing new SKUs and day to day issues
• Executing and organizing trade fairs, exhibitions and Derma Days
• Conducting product and sales technique trainings for retail partners(mostly pharmacists)
• Effectively managing, coaching, motivating and developing the sales teams (team of 14).
• Extracting business insights and consumer buying habits, interpreting and analyzing market research information
• Monthly field visits to ensure satisfied pharmacist in charge, proper merchandising of stock and in store activities.
• Developing the market by making the brand available in leading pharmacy groups in the UAE
• Liaising with PR agency, advertising agency, media suppliers and clients to develop and provide the necessary product collateral and advertising material for ATL and BTL campaigns