Vice President
Master Marks Consultants
Total years of experience :30 years, 5 Months
VP Marketing
Achieve target revenues
Achieve target profits
Brand Health
Planned and managed several projects in the fields of real estate that includes; 90 Avenue, Art City, Sabiduria, Capital East, Emirates Heights, Mena, Family City, Florenta, La Vida, Le Jardin, and Matgr retail
Achieved Sales of 300 units/ 70 days
Established Emirates Heights as a real estate segment leader
Keys to success:
Unique brand positioning
Creative communications
Wide network of agents
Corporate strategic business planning
Managing the marketing and PR overall direction of the corporate
Strategic brand positioning
Implementing and Managing the communication program
Tabarak Holding. A well-established real estate group of companies
Developed a business plan & a marketing concept for a residential / commercial project in New Cairo that worth a few billions EGP
Project Status: Pending
Main Role:
Develop & mange the overall direction of the marketing functions.
Launch of the biggest strategic project of the corporate.
Achievements:
Established PR & CRM departments.
Re-Positioned the corporate projects and brands.
Delta Group is the Authorized Distributor of Vodafone, Sony Ericsson, LG mobile, Siemens Gigaset, Marriott Bakery & TCBY ice cream
Main Role:
Manage the market relationships between the corporate & the International brands; Sony Ericsson, LG mobile & Siemens Gigaset.
Introduce the brand TCBY in Egypt.
Refresh Siemens Gigaset in Egypt market
Plan, & manage the communication programs with the assigned agencies of advertising, PR, digital marketing, and media buying.
Achievements:
Siemens Gigaset acquired almost 30% of the cordless phones’ market in Egypt.
Successful market penetration strategy of TCBY ice cream resulted in 8% market share in addition to market domination in the city Sharm El sheikh.
Main Role:
Plan, manage, control and reassess the communication & promotion programs
Conduct & evaluate regular customer research data & implement marketing plan changes as needed.
Trade pricing, Product line assortment & Merchandise planning.
Achievements:
Restructured the Pricing strategy of approximately 3000 Items, which resulted in a remarkable growth of the market share in a highly competitive market.
Obtained the distribution license of 7 major brands ¬¬- Thomson, JBL harman kardon, Infinity, Peecker Sound, Gem Sound & Vanson that consisted 40% of the total LE sales & added 10% to the gross profits.
Developed multiple loyalty programs that increased the wallet share earnings by an average of 9% per customer.
Participated in opening of more than 15 RadioShack stores all over Egypt.
Developed a product management strategy that increased both turn over & cash flow.
Main Role:
Manage daily operations of the retail outlet & achieve target LE & unit sales
Local store promotion
Implement training programs - Basic Sales Technique & Product Management - for stores managers, assistants & sales makers
Achievements:
Achieved the highest store’ sales figures 6months in a row.
Turned 2 stores from losing ground into profit centers
Launched a profitable concept of shop in shop under the name Audio Center in 3 RadioShack stores
KMC is the Authorized Distributor of Ultradent USA INC., Discus Dental, Zoom & BreathRX
- Participate in Confrence & events Organizing
- Introduction and distribution of medical papers
- Scientific support for the sales team
- Supervision over the production of advertising and promotion materials
- Marketing PR with opinion leaders & key persons in the industry, univeristies and Minsitry of Health
3M (Dental product Line)
- Participate in Confrence & events Organizing
- Introduction and distribution of medical papers
- Scientific support for the sales team
- Supervision over the production of advertising and promotion materials
International Marketing Management Grade: Distinguished Hands on: Strategy, Tactics, Building Brand equity, Managing Corporate-customer relationship and, PR
Medical Dentsitry/Oral medicine