Sales Manager
Baqer Mohebi Enterprises
Total years of experience :23 years, 0 Months
• Spearheaded a dynamic sales force of 40, achieving a robust 11% and 9% revenue surge for Kimberly Clark in consecutive years.
• Expanded distribution network by 400 points in 2023 enhancing market penetration.
• Transformed Qatar operations into a streamlined, profit- generating entity since 2017.
• Achieved a 7% reduction in A&P expenses in 2023, coupled with a 9% increase in IMS.
• Catalyzed an 8% and 9% CAGR for key clients Al Meera and Lulu amidst Qatar's challenging economic climate.
• Forged and deepened strategic partnerships with top retailers fueling business expansion.
• Accountable for meeting and exceeding Top-line and Bottom- line financial objectives.
• Analyzed sales projections and formulated Annual Business Plans aligned with fiscal goals.
• Designed incentive schemes for the Sales Team to align with corporate targets.
• Negotiated Business Development Agreements with Modern Trade fostering mutual value.
• Preserved and escalated Kimberly Clark's turnover despite significant product line disruptions.
• Refined Spend to Sales ratio by maximizing Tier 2 retail group sales efficiency.
• Managed business intelligence reporting to keep the agency at the forefront of market trends.
• Developed compelling presentations for stakeholders, integrating market insights and forward-thinking strategies.
• Served as a pivotal Single Point of Contact for stakeholder communication regarding daily operations
• Delivered sales value of US$ 15.60 Million in 2015
• Driven the growth of IFFCO’s major customer, Lulu by 10% & 12% in 2014 and ’15 respectively
• Contributed to overall Modern Trade growth by 13% & 15% in 2014 and ’15 respectively
• Spearheaded the expansion of key product categories, boosting Ice Cream sales by 16%, Pure Chocolates by 10% and Edible Oil by 11% in 2015
• Effectively reduced the Spend Vs Sales of the customers by optimizing the value sales and by shifting from fixed to variable investment
Trade Marketing Manager
• Delivered sales volume of 2100 MT against the budget of 1850 MT in Culinary (Tiffany & Hayat)
• Delivered sales volume of 720 MT against the budget of 660 MT in Frozen Products range
• Enhanced culinary margin to 19% against the stipulated 15% by establishing the channel wise PTT
• Periodic review of cost of doing business and devising methodologies to minimize the expense
• Spearheaded Sales & Marketing for prominent International Brands (American Garden) & Non-Food items (Diamond) within the UAE market.
• Surpassed IMS targets by leading a high-performing Sales Team conducting strategic competitor analysis.
• Executed precise stock forecasting and inventory management based on thorough sales trend analysis and market research.
• Orchestrated and implemented dynamic promotional campaigns across Key and Traditional Accounts.
• Maintained regular engagement with Principal Companies to drive Brand Development initiatives.
• Compiled and presented insightful Sales Reports to Principals, informing future strategies.
• Analyzed Sales Trends to facilitate seamless business operations and revenue growth.
• Negotiated A&P Budgets with principals to optimize marketing spend and impact.
• Directed Sales Team to secure product listings in Key Accounts, expanding market presence.
• Generated quarterly Debit Notes for Principal claims, ensuring fiscal accuracy and accountability.
• Led a team of 7 distributors, 8 merchandisers and 23 sales executives
• Masterminded stock control at distributor level through accurate forecasting & remittance planning
• Effective In-market implementation of brand inputs and schemes.
• Vigilantly monitored competitor activities and take appropriate counter measures
• Assist in effective functioning of distributor operations
• Trained new Area Executives and distributor resources
• Forecast and monitored Sales and Claims management
• Strategically partnered with distributors to meet and exceed sales targets within designated territories.
• Developed and secured approval for sales route plans from Sales Manager, optimizing cost-effective coverage.
• Ensured product quality integrity from manufacturing to end- user by overseeing TPM/DOD processes.
Enhanced asset utilization by monitoring and increasing the value contribution of chiller placements through collaborative sales team efforts.
• Conducted comprehensive client needs analysis to craft customized insurance solutions, optimizing financial goals with tax-efficient strategies.