Senior Account Manager
BPG Group
Total years of experience :8 years, 10 Months
Brand worked on
Spinneys, R&B (Apparel Group), Emirates Healthcare Company, Aster Pharmacy, Lal’s Group, Landmark (Home Box), MEDCARE and Dubai First
Job Profile:
- Look beyond the scope of work and suggest more proactive ideas to our client.
- Providing Digital solutions to some of the esteemed clients like Emaar, Address Jumeirah Residence and Spinneys.
- Create a 6 months marketing calendar for the existing clients
- Worked on pitches and new business development
- Successfully launched a new range of home package furniture for Home Box
Highlights:
- Successfully launched a Lead Gen Campaign for Address Jumeirah Residence Project. With the correct mix of media and communication, delivered more than 600 HNI leads in a month.
- Developed a launch communication for Aster Pharmacy’s Aster Secure Card
- Successfully launched Dubai First’s Dubai Parks and Resorts Credit Card
-Single handedly managed large scale print shoot for Dubai First’s Credit card launch
- Created a digital-led campaign for CBI Bank for their relaunch communication.
Brands: Heinz- Complan(MFD), Adlabs, Anchor and Cavin Kare
- Work closely with the strategy team on research, insights and creative briefs
- Define client requirements and project parameters and guide teams in the development and delivery of campaign strategy and multimedia collateral
- Manage the daily workflow of concurrent projects to ensure deliverables are on time, on budget
and on strategy
- Gathered competitive intelligence and assisted in business development initiatives
Highlights:
- Was an integral part of the brand revamp for Complan (MFD)
- Single handedly managed large scale celebrity productions for Heinz
- On production related project, I function as the account management and internal films
producer. Work closely with the creative team on director shortlists, costings & pre & post
production
- Was part of the core team on the successful
Brands: GJEPC, J & J - Stayfree, Jet Airways and Promart Retail
!! Single point of contact on GJEPC, provide proactive ideas for the business, coordinate films and maintain smooth work flow.
!! Integral part of the new business developments projects
!! Maintaining a healthy financial track on all billings & agency revenue. Ensured a regular maintenance of outstandings.
!! Conceptualized consumer connect programs on Jet Airways.
!! Part of the core team on the turnkey project for Stayfree i.e. Stayfree Women for change campaign.
!! Gained retail understanding from the briefly managed project on Promart retail - a first time launch concept in India.
Brands: Accenture, RSA, ONGC, DTC & New Zealand General Consulate
!! Across brands, discerning project requirements and converting client’s needs to creative briefs.
!! Worked closely on proactive ideas with the creative teams.
!! Ensured quality & timely delivery of campaigns and monitored the effectiveness and market
performance.
!! Regular competition analysis and review to help internal and brand teams.
Brands: BP ERGO, WSJ, American Garden and GITS Foods
!! Successfully handled the entire campaign for “The Wall Street Journal India Mobile”
!! Coordinating advertising campaigns and ensuring timely delivery within budgets.
!! Meeting with clients and understanding their needs, aims and objectives.
!! Presenting solutions, propositions and ideas to clients.
!! One point contact for day-to-day coordination with the marketing teams.
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