Ahmed El-Sherif, General Manager

Ahmed El-Sherif

General Manager

DURA Light

Location
Egypt
Education
Diploma, Advanced Diploma in Retail Management (Level 5)
Experience
30 years, 2 Months

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Work Experience

Total years of experience :30 years, 2 Months

General Manager at DURA Light
  • Egypt - Cairo
  • My current job since June 2021

DURA Light
Market leader in Egypt for lighting application and chandeliers.

Key results:
• Designed a strategic plan that successfully steered the company towards its business goals.
• Led company-wide sales, resulting in a 17% reduction in costs and a 10% decrease in losses.
• Saved 13% of vendor and supply costs by effectively planning inventory.
• Protected the company's investment by 45% and challenged inflation in the Egyptian market.
• Led company resources, balanced spending, and reduced financial losses by 85%.
• Developed a resource distribution strategy that maximized ROI by 10% in three months.
• Created performance benchmarks that optimized company's business.
• Assessed high revenues, low margins, and consistently increased revenue over six months.
• Grew margin by 8.5% through professional planning and sales analysis.
• Cleared out old and slow-moving inventory, saving storage space by 35%.
• Collaborated in planning for opening of 5 new stores.
• Created E-commerce section, which increased online sales by 15% in the first quarter.
• Established an outdoor sales unit, which resulted in a 35% increase in sales in the first quarter.

Director of Retail Operation at KANDIL Egypt
  • Egypt - Cairo
  • April 2018 to May 2021

Market leader in the Middle East and North Africa of decorative lighting and chandeliers.

Key Results:
• Developed and executed a growth strategy that successfully increased 45% of market share.
• Opened 7 new stores in 12 months, resulting in significant revenue growth.
• Developed and implemented a new pricing strategy, resulting 8.5% increase in profit margin.
• Improved supply chain, reducing lead time by 13% and inventory holding cost by 10%.
• Maximized year-to-date sales by 13% through effective sales strategies and tactics.
• Innovated showroom promotions, resulting in increased foot traffic and sales.
• Drove down monthly costs by 35% through optimized resource allocation and cost-saving.
• Reduced slow-moving items by 85% through effective inventory management.
• Established B2B and stock control sections for increased efficiency and profitability.
• Created strategic partnerships with 15 furniture traders to expand market presence.
• Transformed staff performance with training programs resulting in up to 90% improvement

Retail Business Development Manager at RANEEN
  • Egypt - Cairo
  • January 2015 to March 2018

Local retail market leader in Egypt of House ware, home appliance, textile, Toys.

Key Results:
• Developed a marketing campaign increasing store foot traffic by 40%.
• Expanded product offerings, boosting sales volume by 35%.
• Introduced a new toys line, resulting in a 15% sales increase through market trend.
• Established an internal audit section, contributing to a 19% revenue increase.
• Raised retail operations efficiency by 85% through building a training section.
• Collaborated on designing company strategy with the CEO.
• Increased profit margins by 10% through competition analysis and pricing strategy.
• Developed visual merchandising strategy, raising average transaction value by 25%.
• Reduced checkout wait times by 50% through a new point-of-sale system.
• Improved inventory by reducing stock outs by 60% and improving overall accuracy

Director of Retail Operations at Al-NASSER - Faisal Al Rashid Group
  • Egypt - Cairo
  • April 2012 to January 2015

An international retailer of fashion and sport with numerous retail categories

Achievements as Fashion & Apparel Retail Operations Manager:
• Drove a remarkable 12% increase in sales turnover through effective sales strategies.
• Achieved a significant 10% reduction in expenses through cost-saving initiatives and efficient expense management.
• Successfully implemented NSC retail SOP across all stores, ensuring consistent operations and improved efficiency.
• Improved customer retention by an impressive 17% through the implementation of effective retention strategies.
• Successfully opened 4 new stores, including the flagship NSC store, within specified timelines, expanding the brand's reach and market presence

Retail Operations Manager at TOYS “R” US - Al Futtaim group
  • Egypt - Cairo
  • April 2006 to April 2012

World's leading dedicated toy and baby products retailer

Key Results:
• Exceeded sales targets by 16% and 22% in the first and second years, respectively.
• Achieved shrink reduction of 0.1% of cost Vs 0.4% budgeted.
• Built teams and promoted entry-level employees to leadership positions in 4 stores.
• Achieved an excellent rating for 100% execution of regional training programs.
• Developed a baby shower registry, increasing loyal customers by 35%.
• Partnered with a local charity organization, increasing brand visibility and goodwill.
• Negotiated lease agreement for a new stores, reducing occupancy costs by 15%.
• Achieved 95% employee retention through engagement and recognition program.

Retail Operations Manager at CONCRETE - Arafa holding group
  • Egypt - Cairo
  • June 2004 to March 2006

Egypt`s leading retailer of premium men and kids fashion

Key Results:
• Achieved an impressive 36% growth in stores sales within a span of less than 6 months, demonstrating exceptional sales management skills.
• Exceeded the sales budget for 2007 by an outstanding 16%, showcasing effective sales strategies and a strong understanding of market dynamics.
• Produced 70% of the comprehensive operations manual for stores, streamlining processes and ensuring consistent operational excellence.
• Initiated and successfully built a loyal customer database, comprising over 650 A+ customers, enhancing customer retention and fostering brand loyalty.
• Developed and trained a team of 17 employees, including 5 store managers, showcasing strong leadership skills and the ability to nurture talent

Sales Manager at Honeywell - ATCO Group
  • Saudi Arabia - Dammam
  • April 2000 to April 2004

Agent of the world's leading technological security solutions in KSA.

Key Responsibilities:
• Conceptualized various strategic issues to maximize business opportunities.
• Meet with existing, potential clients, prospecting and networking for new business.
• Supported company growth and expansion decision making.
• Made recommendations for company marketing tools.
• Visited markets and explored opportunities, established local/client contacts, analyzed market and competition.
• Succeeded in initiation a form of partnership relation with key customers, sources and main vendors with potential for company service offering and identify opportunities that fit the company strategy.

Key Results:
• Grew sales 62% in just four years (Sr.43, 40 million 2001 to Sr.70 million in 2004)
• Main participant in Honeywell prequalification`s file for registration as vendor with ARAMCO.
• Direct responsible for accounts of key clients ARAMCO, SABIC resulted in 25% of sales budget.
• Key player in building company market share of 30% in eastern province

Sales Manager at Sheraton Soma Bay
  • Egypt
  • February 1998 to March 2000

Key Responsibilities:
• Develop and execute comprehensive sales strategies to drive revenue growth and surpass sales targets.
• Identify and target key market segments, resulting in increased market share and new business opportunities.
• Build and maintain strong relationships with corporate clients, travel agents, and event planners, leading to a significant increase in bookings and revenue.
• Conduct market research to stay updated on industry trends and customer preferences, adapting sales strategies accordingly.
• Collaborate with marketing and operations teams to create effective promotional campaigns and packages, resulting in a boost in sales and brand visibility.
• Provide leadership and mentorship to the sales team, resulting in improved performance and exceptional customer service.
• Prepare and present sales reports and forecasts to the management team, highlighting achievements and opportunities.
• Attend industry events and networking functions, establishing valuable connections and representing the resort with professionalism.

Opening Team Member Responsibilities and Achievements :
• Played a crucial role in the successful pre-opening phase of the resort, ensuring smooth operations and adherence to operational protocols.
• Assisted in developing and implementing standard operating procedures (SOPs), resulting in streamlined processes and consistent guest experiences.
• Contributed to the recruitment, training, and onboarding of new team members, ensuring a skilled and motivated workforce.
• Supported inventory management and equipment sourcing, ensuring efficient operations and compliance with safety regulations.
• Collaborated with various team members to ensure a seamless and successful opening, providing support in multiple operational areas.
• Acted as a brand ambassador, fostering a positive work culture and upholding the resort's values.
• Provided valuable feedback for process improvements based on guest feedback and observations during the pre-opening phase

Sales Manager at Delta Hotels& Resorts
  • Egypt - Cairo
  • February 1993 to January 1997

Key responsibilities and achievewments:
• Develop and execute comprehensive sales strategies to drive revenue growth and surpass sales targets.
• Identify and target potential market segments, resulting in increased bookings and revenue.
• Build and maintain strong relationships with corporate clients, travel agents, and event planners, leading to a significant increase in business partnerships.
• Conduct market research and competitor analysis to stay informed about industry trends and adjust sales strategies accordingly.
• Collaborate with the marketing team to create and implement successful promotional campaigns and packages, resulting in increased brand visibility and customer acquisition.
• Monitor sales performance, analyze data, and identify areas for improvement, implementing effective tactics to optimize revenue generation.
• Prepare and present accurate sales reports, forecasts, and budgets to the management team, providing valuable insights for decision-making.
• Lead and motivate the sales team, fostering a high-performance culture and ensuring exceptional customer service delivery.
• Represent the hotel at industry events, trade shows, and networking functions, establishing strong connections and expanding the hotel's network.

Education

Diploma, Advanced Diploma in Retail Management (Level 5)
  • at Brentwood Open Learning College
  • August 2021

During this course, I was assessed in Retail Business Management through a series of written assignments and projects in English.

Diploma, Strategic Management and Leadership (Level 7)
  • at CPD Courses
  • March 2021

During this course, I was assessed in Strategic Management and Leadership through a series of written assignments and projects in English.

Diploma, Facilities Management (Level 7)
  • at CPD Courses
  • February 2021

During this course, I was assessed in Facilities Management through a series of written assignments and projects in English.

Diploma, Business Development (Level 7)
  • at CPD Courses
  • May 2020

During this course, I was assessed in Business Development through a series of written assignments and projects in English.

Diploma, Operations Management (Level 7)
  • at CPD Courses
  • March 2020

During this course, I was assessed in Operations Management through a series of written assignments and projects in English.

Diploma, Accounting And Administration
  • at Technical Commercial Institute - Manyail Elroda
  • February 1993

During this Diploma, I was assessed in Accounting and Business Administration through a series of written assignments and projects in Arabic and English.

Specialties & Skills

Sales Management
Leadership
Retail Management
Team Motivator
Negotiation
Corporate Sales Management
Retail Business Development
Resilience
Strategic Mgmt. and Leadership
Retail Business
Sales Management
Retail Operations Management
P&L Management
Negotiation
Risk Management
Customer Service
Inventory & Loss Control

Social Profiles

Personal Website
Personal Website

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Languages

Arabic
Expert
English
Expert
French
Beginner

Training and Certifications

Risk Management (Certificate)
Date Attended:
July 2021
Strategic Planning (Certificate)
Date Attended:
July 2021
Retail operations management (Training)
Training Institute:
AlFuttaim Training Center Dubai
Date Attended:
May 2006
Regional trainer course (Training)
Training Institute:
AlFuttaim Training Center Dubai
Date Attended:
April 2008
TOT - Training Of Trainers (Training)
Training Institute:
AlFuttaim Training Center Dubai
Date Attended:
April 2008

Hobbies

  • Reading