Reuben Kariuki

• Cleaned and integrated large transactional and customer datasets to enhance credit performance and inform operational decision-making.
• Developed automated reporting systems using Excel, R, and Python, achieving a 30% reduction in manual reporting efforts.
• Designed and maintained interactive dashboards to track KPIs, portfolio performance, and operational trends for management insights.
• Conducted comprehensive trend analysis, customer segmentation, and predictive modeling to boost customer retention and optimize loan performance.
• Leveraged data-driven insights to inform marketing strategies and improve overall business outcomes.

• Developed and maintained interactive Tableau dashboards to enhance decision-making for sales, supply chain, and customer insights teams.
• Cleaned, validated, and structured extensive datasets from surveys, transactions, and operations, facilitating informed market expansion strategies.
• Analyzed trends and performance gaps, leading to a significant reduction in stock-out errors and enhanced operational efficiency.
• Communicated data-driven insights effectively to non-technical stakeholders, fostering a deeper understanding of customer behavior and regional performance metrics.
• Leveraged analytical skills to support data entry and marketing analysis, ensuring accuracy and relevance in all data-driven projects.
• Collaborated with cross-functional teams to drive actionable insights and improve overall market research outcomes.

• Oversaw comprehensive data workflows, ensuring efficient data gathering, cleaning, validation, and reporting for diverse projects.
• Engaged with stakeholders to accurately define reporting requirements and analysis objectives, enhancing project alignment.
• Developed structured datasets and insightful analytical reports, driving impactful research and business analytics initiatives.
• Facilitated analytics training sessions and created documentation, significantly boosting data literacy and analytical capabilities across teams.
• Leveraged data-driven insights to inform marketing strategies and support market research efforts, contributing to informed decision-making.