BRAND MANAGER
CHERY Cars
Total years of experience :12 years, 5 Months
Chery Automobile Co. is the largest automotive exporter from China with presence in over 80 countries. Chery has three passenger vehicle manufacturing bases in Wuhu, Dalian and Ordos which can turn out 900, 000 vehicles, 900, 000 engines and 800, 000 transmissions annually. Chery has entered into a JV with Jaguar Land Rover in 2012.Chery cars were re-launched in Kuwait in 2015 with the new generation models and has gained attention and traction in the market in the segment of reliable budget cars.
Heading the Division / Brand Management / Marketing & PR / Sales & After Sales Management / Strategic Planning / Profit Center Operations
Achieved Excellent Brand Manager Award from CHERY International - GCC Regional Conference - 2015.
Instrumental in re-launching the CHERY Brand in Kuwait.
Directly responsible for the overall Profitability, Sales, After Sales, Customer Relations Service and Parts Operations of the Chery dealership.
Conceptualize, Develop and Implement the Brand Strategy in adherence with the Brand guidelines. Define and implement long and short term objectives and strategic direction.
Oversee and control daily operations, policy implementation, advertising, promotions.
Charting of Business Plan with effective implementation and periodic review. Initiate Cost controls to ensure profitability.
Perform annual budgeting, including capital requirements and implement weekly forecasting, reporting and review.
Recruit, hire and motivate including key management and support personnel for Sales, Service, Finance, and Parts divisions and implement proactive management training process and KPIs, resulting in enhanced employee retention and excellent customer satisfaction.
Establish Departmental goals with the Management team with focus on exceeding the customer expectations through continuously improving process and services.
Create and design all advertising and marketing campaigns, knowledgeable in all media venues with expertise in print, electronic and social Media marketing.
Manage and monitor the direct & indirect Retail / Fleet Sales, Leasing, Export, Networking, e-marketing, Online and Social media marketing and CRM activities.
Handle corporate communications and liaison with principals on Brand Health, Forecasts, Sales, After-Sales operations, Warranty, Market support and Promotions.
Plan, Forecast and Manage the Inventory / Stock and schedule New Vehicle orders.
Provide and environment of mutual trust and respect and demand the highest ethical standards from staff and management.
Explore new business opportunities including diversification and adding new verticals.
Dramatically improved the CSI, through implementation of proactive, customer oriented sales and service management techniques with the ultimate goal of gaining customers for life.
Review effectiveness of campaigns, identify variations and make necessary amendments.
Create, implement and participate in various community relations initiatives, with special focus on the expatriate segment, which elevated the brand and reach in the community.
Organize, conduct and participate in Product Launches and Road shows.
Management of all human capital and performance issues for the CHERY Brand.
Initiate and finalize strategic tie ups with prominent Brands / Events / Embassies / Banks and Financing Institutions.
Keep abreast the stake holders through regular reporting, discussions and presentations.
Geely Holding Group had acquired Volvo Car Corporation in 2010 and is the first multi national automotive corporation in China. Geely Cars was launched in Kuwait by KAICO in 2012, and within a period of 2 years has become the market leader in the Chinese car segment in Kuwait holding the major share of the market.
Heading the Division / Brand Management / Marketing & PR / Sales & After Sales Management / Strategic Planning / Profit Center Operations
Achieved the Excellent Regional Distributor Award for 2013 from GEELY International Corporation in recognition of active market penetration and Excellence in Brand Management within 2 years of Launch.
Instrumental in launching and anchoring the GEELY Brand in Kuwait.
Profit center operations-Directly responsible for the overall profitability, sales, after-sales, parts customer relations and service operations of the Geely dealership.
Formulation of strategy and vision for the GEELY Brand / Strategic Planning.
Monitor and control Daily operations, and implementation of brand strategy.
Annual Budgeting and Charting of Business Plan with effective implementation and periodic review, analyzing the progress and keeping on track with the business objectives.
Liaison with principals on Brand development market engagement & special market supports.
Set sales and pricing levels in accordance with the business requirements and market demands.
Establish and implement effective sales and marketing strategies and KPIs.
Conceptualizing and Developing innovative marketing plans adapted to the product life cycle.
Monitor and Review Brand Health, Stock movement, Market forecast and Promotions.
Inventory Management and tracking; and schedule new vehicle orders with principals.
Designed various marketing campaigns, ATL and BTL to support the business, ensuring that the content and quality of Marketing Plans enhance Business Revenue.
Analyze effectiveness of campaigns, identify variations and make necessary amendments.
Organize, conduct and participate in Road shows focusing the niche segments.
Initiate and finalize co- Branding opportunities and strategic tie ups with other prominent Brands /events / Banks and Financing Institutions.
Engage and Brief with the Media/Agency on the various advertising & promotional Campaigns.
Plan and ensure frequent brand exposure in the media through Ads, PR and Events.
Analyze and identify new opportunities and create top-line growth and brand profitability.
Launch new models after market study in co-ordination with the Principals.
Developed and Managed a 3 S facility (Sales, Service & Spare Parts) for the GEELY Brand.
Ensured viable solutions are identified & implemented on all after sales / quality issues in co-ordination with Technical, Service & Parts Managers.
Enhanced customer confidence and retention through various focused campaigns on Sales, Service, Warranty and Parts, which in turn made achievement of projected revenue targets.
Responsible for all aspects of human capital and performance issues for the GEELY Brand.
Established a management philosophy of hiring the right person at the right job and provided a positive working environment including competitive compensation/incentives to retain the best.
Manage and monitor the direct & indirect Retail / Fleet Sales, Leasing, Export, Networking, e-marketing, Online and Social media marketing and CRM activities.
Conducted comprehensive market analysis, and adjusted the Brand strategy in response to market trends ensuring that the brand continues to maintain competitive edge.
Keep updated the top management through regular reports, presentations and discussions.