rhea khetan

• Led impactful brand visibility and lead generation campaigns across 4 SEA markets, effectively managing an $800K+ annual budget to position InterSystems as a premier healthcare IT leader in APAC.
• Successfully orchestrated the flagship APAC conference from inception to execution, drawing over 300 attendees while overseeing a budget exceeding $150K.
• Fostered strategic partnerships with a wide array of vendors, including event organizers, media outlets, PR agencies, booth suppliers, and AV partners, ensuring seamless event execution and enhanced brand presence.
• Developed and implemented comprehensive marketing strategies that drove engagement and increased market share in the competitive healthcare IT landscape.

• Spearheaded the development of a strong pipeline of over 300 qualified leads in just 3 months through in-depth APAC market research and strategic outreach, significantly boosting the commercial team's market entry initiatives.
• Transformed customer insights into actionable market intelligence reports, enhancing strategic decision-making and enabling the prioritization of high-value segments across the APAC region.
• Utilized advanced analytical skills to pinpoint emerging market trends, driving targeted marketing strategies and optimizing campaign effectiveness.
• Collaborated cross-functionally to align marketing initiatives with sales objectives, fostering a cohesive approach to market penetration and revenue growth.
• Contributed to brand awareness and customer engagement through innovative marketing strategies and effective communication channels.

• Spearheaded a 600% increase in LinkedIn organic followers in just 2 months through a strategic, audience-centric content strategy targeting cloud and tech decision-makers, significantly boosting brand visibility in the SEA region.
• Orchestrated the development of a robust GCP pipeline by partnering on a successful webinar with a cybersecurity firm, enhancing brand credibility and generating high-quality business leads across the SEA market.
• Analyzed data-driven insights to refine marketing strategies, ensuring alignment with audience needs and maximizing engagement across digital platforms.
• Cultivated strong relationships with key stakeholders, promoting collaboration and driving initiatives that elevate brand presence and market reach.

• Achieved a remarkable 20% increase in sales during the challenging COVID-19 period by strategically pivoting marketing campaigns to a digital-first approach.
• Spearheaded the comprehensive go-to-market launch of an innovative skincare range, focusing on strategic planning, competitive pricing, and seamless execution.
• Leveraged market insights to enhance brand visibility and customer engagement, driving successful product adoption.
• Collaborated cross-functionally to align marketing efforts with sales objectives, ensuring cohesive messaging and brand consistency.
• Utilized analytics to measure campaign effectiveness, optimizing strategies for maximum impact and return on investment.

• Achieved a remarkable 25% increase in sales targets for the India market entry of Cotton On Group, Australia’s largest fashion retailer.
• Developed and nurtured strategic e-commerce platform partnerships to enhance brand visibility and customer engagement.
• Executed a comprehensive multi-channel media strategy, integrating digital, social, and traditional advertising to maximize reach.
• Leveraged data-driven insights to optimize marketing campaigns and improve ROI.
• Fostered collaborative relationships with cross-functional teams to align marketing initiatives with business objectives.
• Demonstrated strong project management skills by delivering results within tight deadlines and budget constraints.

• Spearheaded innovative marketing strategies that significantly boosted brand visibility within the BFSI and education sectors.
• Fostered robust partnerships with media outlets, achieving heightened national and trade coverage for diverse clients.
• Streamlined and enhanced client campaigns, ensuring they aligned seamlessly with overarching marketing objectives and targeted demographics.
• Conducted in-depth analysis of media coverage metrics, refining PR strategies to elevate outreach effectiveness and engagement.
• Orchestrated impactful media conferences and press events, enhancing brand presence and fostering positive relationships with key stakeholders.