Sylvie Sawma

• Lead end-to-end social media strategies across multiple accounts, aligning content and campaigns with business
KPIs
• Serve as main client point of contact, managing stakeholder expectations and cross-functional teams (creative,
content, media, production)
• Improved campaign efficiency and performance alignment by +30% across key accounts

• Owned end-to-end campaign management for government and corporate clients; from brief and strategy
through to execution and post-campaign analysis
• Managed campaign budgets directly, allocating spend across paid and organic channels to maximise ROI
• Led and mentored on-site teams of content creators, coordinators, and production staff; maintained 98%
on-time delivery rate
• Increased campaign efficiency by +25% through structured planning and improved cross-functional workflows

• Led the English department, ensuring the quality and accuracy of all written materials across various
platforms, resulting in a 25% improvement in content accuracy and clarity. Applied expertise in proofreading
and editing to maintain high standards in instructional content and communications, enhancing student
comprehension by 20%

• Led the coordination of all event aspects, ensuring flawless execution, optimal audience engagement, and an
exceptional experience, increasing attendee satisfaction by 30%. Managed teams, overseeing vendor relations
and ensuring seamless communication and collaboration