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Sylvie Sawma, Senior Account Manager

Sylvie Sawma

Senior Account Manager·Igloo ME

United Arab Emirates

Bachelor's degree, English Education and Social Studies

Work experience

Total years of experience: 14 years, 0 months

Senior Account Manager

September 2025 - Present

Igloo ME

Dubai, United Arab Emirates

September 2025 - Present

• Lead end-to-end social media strategies across multiple accounts, aligning content and campaigns with business
KPIs
• Serve as main client point of contact, managing stakeholder expectations and cross-functional teams (creative,
content, media, production)
• Improved campaign efficiency and performance alignment by +30% across key accounts

Company industry:
FMCG
Job role:
Accounting and Auditing

Account Manager / Content Lead

October 2022 - August 2025

SocialEyez, Digital Engagement Agency

Dubai, United Arab Emirates

October 2022 - August 2025

• Owned end-to-end campaign management for government and corporate clients; from brief and strategy
through to execution and post-campaign analysis
• Managed campaign budgets directly, allocating spend across paid and organic channels to maximise ROI
• Led and mentored on-site teams of content creators, coordinators, and production staff; maintained 98%
on-time delivery rate
• Increased campaign efficiency by +25% through structured planning and improved cross-functional workflows

Company industry:
Marketing
Job role:
Marketing and PR

English Coordinator

October 2014 - September 2022

Antonine Sisters School Roumieh,

Beir Meri, Lebanon

October 2014 - September 2022

• Led the English department, ensuring the quality and accuracy of all written materials across various
platforms, resulting in a 25% improvement in content accuracy and clarity. Applied expertise in proofreading
and editing to maintain high standards in instructional content and communications, enhancing student
comprehension by 20%

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Event Manager and Strategist

June 2012 - September 2014

Festival Des Jeunes Marial,

Jounieh, Lebanon

June 2012 - September 2014

• Led the coordination of all event aspects, ensuring flawless execution, optimal audience engagement, and an
exceptional experience, increasing attendee satisfaction by 30%. Managed teams, overseeing vendor relations
and ensuring seamless communication and collaboration

Company industry:
Events Management
Job role:
6712

Education

Lebanese University Faculty of Education

July 2012

July 2012

Bachelor's degree, English Education and Social Studies

Lebanon

Skills

ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
COST ACCOUNTING
Intermediate
COST ACCOUNTING
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
INTEGRATED MARKETING COMMUNICATIONS
Intermediate
INTEGRATED MARKETING COMMUNICATIONS
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STORYTELLING
Intermediate
STORYTELLING
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate

Languages

Arabic
Native Speaker
English
Expert
French
Beginner