Marketing Coordinator
Al Ain Mall
مجموع سنوات الخبرة :6 years, 1 أشهر
Job Description
Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.
Duties and Responsibilities
• Provide support to all marketing team and in all marketing areas.
• Manage and coordinate all marketing, advertising and promotional staff and activities.
• Develop and implement marketing plans and projects for new and existing promotion.
• Plan, develop, organize and implement events, activities and campaigns.
• Manage the productivity of the marketing plans and projects.
• Monitor, review and report on all marketing activity and results.
• Manage the marketing budget.
• Deliver marketing activity within agreed budget.
• Liaison with media and advertising.
• To execute and analyze the success of marketing campaigns and advertisements.
• Maintain a good relationship with suppliers/tenants/vendors.
• Develop case studies, templates, etc.
• Develop realistic marketing strategies, objectives, targets and measures.
• Manage online marketing campaigns and publish write ups on blogs and social networking websites.
• Organize and participate in press meetings.
• Manage marketing newsletters and use latest technology for achieving a greater audience.
• Provide support in corporate events, trade shows and marketing conferences.
• Prepares marketing post campaign reports.
• Implements marketing and advertising campaigns; preparing marketing and advertising strategies, plans, and objectives
• Planning and organizing promotional presentations; updating calendar.
• Responsible for all social media marketing, website communications and updates, coordination of key marketing and advertising programs between advertising agencies and the company.
• Perform other related duties as may be required.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Writing english press and proofreading copy.
• Sourcing and securing sponsorships
• Carry out any Other Duties which may be entrusted to you from time to time from your direct manager or General Manager.
Major Events and Campaigns planned, organized and implemented for Al Ain Mall:
Events:
• Al Dafra TV Live in Al Ain Mall - Ramadan 2012
• Go Pink with Al Ain Mall Breast Cancer Awareness Campaign 9 November 2012
o Go Pink Walkathon
o Full Day Activities (Magic Shows, Kids Workshop, Face Painting, etc)
o Go Pink Bake Sale
o Ronald McDonald Show
o Breast Cancer Survivors Fashion Show
o Layla Iskandar Concert Performance
• Al Ain Mall International Circus on Ice December 2012
• Al Ain Mall International Kids Circus January 2013
• Whimsy Show June 2013
• Shop and Win 2 Mercedes Campaign Grand Raffle Draw 31 August 2013
• Urban Style Dance Recital 9 August 2013
• Cosplay 6 September 2013
• Little Miss Al Ain Mall Princess - 13, 20 and 27 September 2013
o Entreprenuer Skills Night - 13 September 2013
o Talent Night - 20 September 2013
o Coronation Night - 27 September 2013
• Diaper Derby - 27 September 2013
Campaigns:
• Shop and Win 5, 000Dhs Daily
• Shop and Travel cosponsored by Etihad Newspaper and Jashanmal Around the World
• Al Ain Mall Shopping Fest (January 2013)
• Al Ain Mall Summer Surprises (June 2013)
• Shop and Win 2 Mercedes Cars (July to August 2013)
GILLAMAC'S MARKETING INC. ADVERTISING AND PROMOTIONS OFFICER
169 Sanciangko St., Cebu City April 17, 2007 to May 14, 2008
6000 Philippines
Job Description
Plan and direct advertising policies and programs to create or promote interest in a product or service for the branch or the entire organization.
Duties and Responsibilities
● Direct activities of workers engaged in developing and producing advertisements.
● Plans and executes advertising policies of the organization.
● Plans, prepares, and implements advertising and promotional materials.
● Confers with department heads, branch managers, and/or staff to discuss topics such as contract selection of advertising media, or product to be advertised.
● Coordinates activities of departments, such as sales, graphic arts, media, finance, and research.
● Confers with suppliers to provide marketing or technical advice.
● Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign.
● Draft and inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
● Draft, plan, and implement sales promotions for the organization.
● Reads trade journals and professional literature to stay informed on trends, innovations, and changes that affected media planning.
● Attend conventions and social functions and organizes prospect files for promotional purposes.
● Plan and adjust broadcasting schedules.
WEALTH DEV'T BANK CORPORATION MARKETING ASSOCIATE
Taft Property Plaza Cardinal Rosales Ave. June 3, 2006 to April 16, 2007
Cebu Business Park, Cebu City
6000 Philippines
Job Description
Represent and promote the organization to clients in order to generate deposits and loans for the bank.
Duties and Responsibilities
● Responsible for generating deposits for the bank.
● Marketing the bank in terms of awareness to its possible clients especially its current target market.
ETELECARE GLOBAL SOLUTIONS INBOUND SALES AGENT
6F PIPC Bldg. Asiatown IT Park February 10, 2005 to February 16, 2006
Lahug, Cebu City 6000 Philippines
Job Description
Interface with client's customers to make and generate sales.
Duties and Responsibilities
● Receives incoming calls from prospect customers for Vonage and sell the product to them.
● Receives incoming calls from existing customers who would like to cancel their subscription to Vonage and convince them the stay with the service instead.
MOZCOM INC. SALES AND MARKETING ASSISTANT
11F Metrobank Plaza Osmeña Blvd. June 7, 2003 to January 31, 2005
Cebu City 6000 Philippines
Job Description
Responsible for planning and implementation of design changes, production of marketing materials and its fulfillment, and other projects as assigned by the VP for Operations.
Duties and Responsibilities
● Responsible for selling the companies products and services (prepaid cards, connectivity, business solutions, etc.)
● Responsible for monitoring monthly and annual sales of the company.
● Handles Exdeal accounts between the company and major marketing arms (print, radio, and tv)
● Responsible for conceptualizing commercials for the company.
● Responsible for making the layouts of company banners, leaflets, flyers and other print materials.
● Responsible for initiating events that would promote awareness such as mall events, exhibits, etc.
College UNIVERSITY OF THE PHILIPPINES COLLEGE - CEBU (UPCC) June 1999 - April 2003 Bachelor in Business Management • Major areas of study: Market Research, Major aspects of Marketing, Marketing Management, Finance, Human Resource Management
• Awarded Journalist of the Year - Awarded 5th Honorable Mention • Organizations attended: Editor-in-Chief of the IHMAnian Glimpses (school organ), Dance and Drama Club
Awarded 6th Honorable Mention
June 1990- March 1995 Poblacion Minglanilla, Cebu CEBU EASTERN COLLEGE