Ireessj Ysabell Balmes, Marketing Executive

Ireessj Ysabell Balmes

Marketing Executive

B3 International

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Business Administration, Major in Marketing Management
Experience
9 years, 0 Months

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Work Experience

Total years of experience :9 years, 0 Months

Marketing Executive at B3 International
  • United Arab Emirates - Dubai
  • My current job since March 2022

- Website Maintenance: Overseeing the maintenance and updates of the company website.
- Marketing Strategy Development: Planning, analyzing, and executing Below the Line (BTL) and Above the Line (ATL) marketing activities.
- Social Media Management: Creating assets for social media accounts, organizing webinars, and managing partnerships and collaborations.
- LinkedIn Engagement: Successfully increasing engagement and conversion rates on the LinkedIn account.
- Distributor Support: Handling all marketing requirements for distributors across 11 countries.
- Events Management: Planning and executing various events related to marketing and promotions.
- Collateral Design: Creating visually appealing collaterals and managing social media postings.

Digital Marketing Supervisor at Panasonic Corporation
  • Philippines - Rizal
  • April 2016 to February 2022

- Marketing Campaign Management: Plans, manages, implements, and analyzes metrics and trends for marketing campaigns across 20 social media accounts representing 5 Panasonic brands.
- Recognition: Awarded as the “Best in Social Media in Electronic Category” for the Year 2019.
- Performance Achievements: Achieved a remarkable 500% increase in Social Media Reach, Number of Website Visits, and Conversion to Sales.
- Attained the number 1 position on Facebook Page in terms of both followers and engagement.
- Website and E-commerce Management: Oversees the management of websites and e-commerce platforms such as Lazada and Shopee.
- Team Leadership: Leads a team of 4 individuals and collaborates with multiple agencies to achieve marketing objectives effectively.

Retail Management Executive at Panasonic Corporation
  • Philippines - Rizal
  • October 2015 to April 2016

- Promoter Training Initiative: Traveled to 8 provinces, training over 1, 000 promoters for nationwide deployment.
- Dealer's Convention Management: Successfully managed and executed a 5-day dealer's convention, resulting in a notable 20% increase in sales.

Human Resource Assistant | Events Coordinator at Mercury Drug Corporation
  • Philippines - Quezon City
  • April 2015 to October 2015

- Meeting and Event Assistance: Assists in coordinating Monthly General Meetings and organizing Special Events.
- Recruitment and Deployment: Conducts interviews, hires, and deploys employees across various branches nationwide.
- Efficiency Improvement: Implemented a Supplier's list, resulting in a monthly time saving of one day.

Education

Bachelor's degree, Business Administration, Major in Marketing Management
  • at De La Salle - College of Saint Benilde
  • March 2015

Specialties & Skills

Digital Marketing
Major Events
Email Marketing
Social Media Marketing
Marketing
CONTENT MARKETING
DIGITAL MARKETING
MANAGEMENT
RETAIL MANAGEMENT
SOCIAL MEDIA MARKETING
ANALYTICS

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
Tagalog
Native Speaker

Memberships

CIM | The Chartered Institute of Marketing
  • Associate
  • January 2023

Training and Certifications

Planning and Optimising Marketing Campaigns (Certificate)
Date Attended:
February 2024
Campaign Manager 360 Certification (Certificate)
Date Attended:
December 2023
Valid Until:
December 2024
Digital Marketing Certified (Certificate)
Date Attended:
December 2023
Valid Until:
January 2025