Rich Webster

• Sells products by maintaining and expanding customer base and managing staff.
• Accomplishes regional sales human resource objectives by recruiting, selecting,
orienting, training, assigning, scheduling, coaching, counseling, and disciplining
employees in assigned districts.
• Communicates job expectations by planning, monitoring, appraising, and reviewing
job contributions, and employee enforcing policies and procedures.
• Plans and reviews compensation strategies.
• Achieves regional sales operational objectives by contributing regional sales
information and recommendations to strategic plans and reviews.
• Prepares and completes action plans and implements production, productivity,
quality, and customer-service standards.
• Resolves problems, completes audits, identifies trends, determines regional sales
system improvements, and implements change when necessary.
• Meets regional sales objectives by forecasting requirements, preparing an annual
budget, scheduling expenditures, analyzing variances, and initiating corrective
actions.
• Establishes sales objectives by creating a sales plan and quota for districts in
support of national objectives.
• Maintains and expands customer base by counseling district sales representatives,
building and maintaining rapport with key customers, and identifying new
customer opportunities.
• Recommends product lines by identifying new product opportunities or product,
packaging, and service changes, surveying consumer needs and trends, and
tracking competitors.

• Defined the products vision, strategy, and roadmap for internal development
• Gathered, managed, and prioritized customer/consumer insights and needs
assessment; Customer advocate articulating the users and/or buyers needs while
collaborating with my internal team
• Lead market analysis & competitive research in determining product line gaps &
opportunities
• Gathered ongoing competitive landscape
• Lead the Product Development Team in development of innovation, new products,
and improvement of existing products or packaging
• Partners with cross functional teams ensuring business case and customers
satisfaction goals are realistic and achievable
• Attend conferences, trade shows, industry meetings, and customer visits to stay
current on market trends and new product research
• Grew business annually YoY by 10-15%.
• Shortened new clients sales cycle by 6 months on average.
• Doubled territory size in 3 years.
• Penetrated new markets in which the company has never had a presence.
• Collaborate with Engineers to design new products to meet specific needs of new
clients.
• Assisted in building, testing, and closing clients based on tier specific needs.
• Doubled company Sales in six years

• Held responsible for $15M in sales annually.
• Oversaw daily sales numbers for 20 Sales people.
• Maintained a constant new account base and grew current customers sales.
• Developed sales leads, grew new business, and produced continuous sales gains.
• Opened and developed new wholesale and National accounts.
• Ensured positive communication between existing customers and the store to grow
business.
• Initiated sales leads to stores to include follow-up with customer and fellow sales
reps.

• Maintained a proven track record of opening accounts and attaining Fortune 100
business.
• Illustrated unmatched ability to go, found, and developed new business
opportunities.
• Opened an untapped territory in the East Texas Region.
• Exemplified solid knowledge of hardwood lumber and applications for each grade.
• Obtained high volume sales from large kitchen cabinet and furniture
manufacturers.
• Maintained accounting of stock and purchased plywood and lumber as necessary.
• Performed duties necessary to successfully complete quarterly inventory
assessments.
• Scheduled and routed daily trucking logistics nationwide.