Richa Mallya

• aligned withbrand andmarketing objectives.
• Wrote compelling captions, hashtags, andcreatives to boost reach andengagement.
Demonstrating creative thinking andstrong storytelling sensibility in dailywork; actively bringing anextroverted,
proactive, andsolution-oriented approachto generate engaging ideas andtake initiative in solvingmarketing challenges.
• Shooting andproducingshort-form content (Instagram Reels, YouTube Shorts) andlong-form in-frame videos, including
educational explainers, interviews, andfounder-led content, to increase engagement andcontent reach.
• Contributing to business development efforts by identifying and presenting new social media opportunities, proposing
innovative campaign solutions, andactively participating in pitches andstrategy discussions for newclient acquisition.
• Applying strong client relationship management and account management skills to coordinate with clients, understand
requirements, deliver campaign updates, andensure smooth execution of social media initiatives.

• Prepared and presented detailed monthly social media performance reports, analyzing engagement trends, reach,
audience growth, content performance, andreturn oninvestmentto guide strategic improvements.
• Delivered monthly social media performance reports highlighting engagement, reach, follower growth, and ROI.
• Executed on-page and off-page SEO activities including keyword research, meta optimization, content updates, and
backlinkbuilding.
• Ran paid adcampaigns on Google andMetaplatforms to generatequality leads anddrive conversions.
Tracked website andcampaign performance using GoogleAnalytics, Search Console, andSEMrush, providing insights
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for continuous improvement.

• As an Assistant Sales Manager supports the Store Manager in overseeing the daily operations of a store.
• Managing finances, including handing cash transactions and preparing daily sales reports.
• Collaborating with the Manager to achieve sales targets and goals.