Rida Iqbal

 Coordinating and executing print & electronic media buying and planning for clients
 Supervising short video shoots for social media
 Maintaining and strengthening the partnership with Enchanteur, Yardley, Sterling Perfumes and Al-Fardan Exchange
 Maintaining social media account for Enchanteur Pakistan
 Providing content for various websites and landing pages
 Leading script development for TVC’s of various brands
 Working on overall business development and marketing of the company

 Handled approximately 20 projects per month, coordinating workflow between teams of designers and copywriters
 Oversaw rebranding efforts for Heels, Raja Rani & CBH
 Led script development, execution and supervision of Television commercials and promotional videos of brands
 Provided creative direction on more than 50 seasonal campaigns of fashion brands
 Coordinated and created content, photography, design & development of season Catalog for Taana Baana
 Managed all aspects of outdoor media for brands including creative design, copy writing, and printing with a printing budget of half a million dollars annually
 Created partnerships with Hyundai Pakistan, Clive, Taana Baana, Depilex, Hop Scotch & The Vitamin Company
 Led the online selling campaign via social media for Clive, increasing their online revenues by a 100%
 Managed, provided & supported collaboration of Clive & Depilex for joint venture for the boost in brand image
 Managed and strategized social media accounts of 13 brands daily
 Prepared proposals, conducted scoping and effort estimation for upcoming projects
 Produced content to attain maximum KPI via Social Media accounts for brands
 Organized and executed yearly thematic calendars for brands
 Promoted as Creative Manager, while still maintaining duties as Brand Executive

 Social media management of brands
 Content writing for social media
 Ideation for social media posting
 Ideation of thematic days posting
 Organizing and scheduling social media posts
 Event organizing and management
 Meeting deadlines