Art Director
Calcium Advertising
Total des années d'expérience :22 years, 1 Mois
An interesting and great experience at an agency who's approach to design is very playful and quirky. It is this agency that polished me from a graphic designer to an art director. it came with lots of responsibilities that i enjoyed, including Art directing a team of graphic designers, supervising project workflow from concept to delivery. Working for projects that included Branding, Print, Web, Digital, 3D, etc.
Worked on projects and campaigns for Aldar, Emal, Monte Carlo, Flash, Fast rent a car, NBAD, Capitala, EAD and many more.
Apart from traditional mediums, i was also art directing interesting projects like Camel entirely made out of plastic bags for the Environment Agency, Live size Lego structures for a private event and many more events including Abu dhabi HSBC Golf, Mubadala Tennis and Abu dhabi International Triathalon.
3D and photography skills was something that was tested and sharpened a lot during my days at calcium.
A fantastic studio where i gained valuable skills ranging from web layout designing, project and time management, to working as a part of team as well as how to communicate my ideas effectively.
I was part of various exciting briefs, and was successful in visualising those effectively. the clientele included Damac properties, HTC mobiles, Reem developments, Grand optics, 1st Qatar, Maison, etc.
It’s the beginning of a beautiful and yet the most challenging tasks in my career. Worked for projects ranging from branding to corporate reports. Working in a relatively smaller studio helped me to get an overall experience of advertising ranging from initial sketch to production.