Managing Editor
Al Bawaba
Total years of experience :11 years, 7 Months
At ADIB, I relaunched its presence on Facebook, Twitter and Instagram by updating the social media and content strategy and revamping the content published on these channels; applying an effective and efficient Always-On advertising strategy, and evaluating the results on monthly basis relying on detailed reports.
In addition to the accounts mentioned above, I launched ADIB's Twitter customer support dedicated channel after training social media moderators on how to use platforms such as Tweetdeck and Meltwater Engage and how they should listen and assist each customer and/or potential customer. As a result, ADIB ranked the first in terms of response time and social devotion among its competitors in UAE and the region according to Socialbakers. I'd like to highlight that I transformed ADIB from a brand that used to respond selectively to a brand that listens carefully to conversations about it in specific and conversations about the industry in general. Therefore, ADIB became a pro-active brand on social media and not just reactive like the majority of its competitors.
Moreover, I launched ADIB's Snapchat account after a thorough study to the market and its needs.
My responsibilities weren't limited to setting the strategies at ADIB. I handled the launching process, and the evolution of all the channels; in addition to managing an entire team that existed of social media community managers, designers, and copy writers.
Not forgetting to mention that I established the social media guidelines and policies which was used by the HR to raise awareness among employees and protect the organizations and its employees.
As a Social Media Specialist I'm always looking for challenges for the communities I manage; my goal is to always figure out how brands can grow on social media by being both strategic and creative. I find it interesting to discover what's under the radar by using social listening and performance tools and enjoy working out strategies using these interesting insights. I translate insights to strategy and make sure that content, campaigns and community management fit in with the overall strategy. The circle is complete once brand, product and campaign stories are combined with audience stories and the needs of social personas. That way you tell a unique brand story that is relevant to the audience.
I manage Daman's initiatives on social media (Activelife & Daman Speed Academy).
-Set the most efficient and effective online/offline marketing strategy, implement and monitor it.
-Set, implement and monitor sales' strategy.
-Handling the company's different social media platforms.
-Helped put together proposals.
-Managed budgets.
-Build sales by prospecting for new clients and generate future income by nurturing existing customer relationships.
-Handled day-to-day client contact.
-Handled online marketing through social media platforms.
-Managed the projects internally.
-Helped put together proposals.
-Managed budgets.
-Build sales by prospecting for new clients and generate future income by nurturing existing customer relationships.
-Handling the company's different social media platforms
-Handled day-to-day client contact.
-Managed the projects internally.
-Helped put together proposals.
-Managed budgets.
-Build sales by prospecting for new clients and generate future income by nurturing existing customer relationships.
