Marketing Manager
Majid Al Futtaim
Total years of experience :16 years, 7 Months
City Centre Muscat - City Centre Qurum
- Planned and implemented marketing campaigns, promotions, and events for both city centre malls in full alignment with the policies and procedures of MAF and the Brand guidelines and ensure compliance to the agreed budget.
- Developed and aligned on strategies for 2018 Marketing Plan for both malls in light of a thorough understanding of the market and the growing competition.
Insignia Fashion (Bloomingdale's - Dubai) - Insignia Home (Bloomingdale’s Home - Aati - Aati Essentials)
- Expertly identified opportunities to enhance and build stronger brand equity for all brands represented and made suitable recommendations to the Division Marketing Manager. Maintained coordination with all ATG stakeholders to ensure full awareness of communication opportunities in line with forthcoming collections/styles and occasions.
- Facilitated with Division Marketing Manager to develop and execute tactical initiatives across all marketing functions, throughout and across the BP according to the specific and identified needs of the BU.
- Planned and implemented marketing campaigns, promotions, and events for Bloomingdale's Fashion and Home departments, Aati and Aati Essentials in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand guidelines and ensure compliance to the agreed budget.
Lifestyle Home (Crate & Barrel) - Lifestyle Fashion (Whistles)
- Established below the line brand strategy and implemented appropriate measures to increase brand presence. Organized marketing, promotional plans and campaigns in close coordination with the BU and ensure compliance to the agreed budget.
- Successfully maintained coordination with all ATG stakeholders to ensure full awareness of communication opportunities in line with forthcoming collections/styles and occasions. Delivered reports to BU / Principals on brand performance, marketing initiatives, customer mix, post event reports after each sponsorship/display activity as required.
- Maintained detailed thorough understanding of relevant Principal requirements and guidelines, to ensure all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities.
Fromageries Bel (Kiri - La Vache Qui Rit - Jibnet Abu el Walad)
FrieslandCampina - Rainbow Milk (EVAP - IMP - UHT - UHT Falvored - SCM - COAST - Choco Milk)
- Strategy development and creative briefing of Communication campaigns for the different product launches.
- Integrate different communications solutions into ideas (PR, CRM, Digital, New Media, Shopper Marketing, One to One Communication etc.)
- Leading on the yearly Marketing and communication plan for all brands of the portfolio, as well as a yearly creative and competitive review.
- Project management supervision of direct reports for a flawless execution and timely delivery.
- Successfully meeting yearly financial objectives.
du Telecom (Consumer, Enterprise, Retail)
- Directed strategy development and creative briefing of communication campaigns for the different products and services provided by du for different segments (mobile, landline, broadband and B2B services).
- Managed full project management including coordinating with different internal departments for production and execution of campaigns. Communicated with du partner agencies of digital, media, retail, events, and activation for successful integration and adaptation of all campaigns.
- Supervised and efficiently trained interns for workplace understanding and professional development.
Crest - Oral-B (P&G) - Cafe Maatouk - Klio Milk, Horse Head Tea, Al Mouna luncheon meat (MM Sinno)
- Oversaw numerous expertise to include market knowledge, strategy development, and media planning supervision and creative idea generation, and run new business proposals successfully.
Managed regional and local accounts such as: Ariel and Pampers (P&G), Fromageries Bel (Picon, La vache qui Rit), SODETEL (Internet Provider), IDAL (Investment Development Authority of Lebanon), Beit Misk/EMAAR (Real Estate Development), Skoun (Lebanese Addiction Center), Maison de l'Artisan, Jawwal (Palestinian Telecom Provider), AUBMC (AUB Medical Center) and Al Kafaat University (Educational Institution).
- Oversaw numerous expertise to include market knowledge, strategy development, media planning supervision and creative idea generation, and run new business proposals.
- Supported and developed the marketing and business plan for the company. Handled key accounts for Future Pipes Industries, Gulf Research Center, Al Nasr Contracting and Irrigation.
- Masterly designed university publications, and prepared university events Go Forward ’03 & ’04, Graduation Ceremony ’04 and Job Fair ‘04.
- Managed external suppliers for printed matters and promotional items and helped career services and graduate placement for students.
- Created below the line strategy for Procter & Gamble brands. Coordinated with all BTL designs of various advertising agencies.
Graduated with High Distinction
A 4-year program covering various design methodologies over both print and multimedia platforms
Graduated with Mention Assez Bien