senior retail communications manager
du
مجموع سنوات الخبرة :21 years, 4 أشهر
Responsible of all retails in-store and out of store marketing communications. The gatekeeper and champion of the company brand, ensuring that all customer visual material (static or non static) is within the brand guidelines and that the way retail communicates to its customers, places the brand values at its centre, showing the brand in its fullest, and truest form
Function & main achievements
Responsible for ensuring that key brand messages and company USP’s are clearly and innovatively communicated, both in store and online.
Responsible for ensuring that information is available to customers in store, including product info, tariff info and services information. This will be through static pos, non-static pos, leaflets and magazines.
Developing offers & promotions on a regular and ongoing basis that allows retail to fulfill its brand and commercial objectives. This includes all areas of offer & promotion: in store pos, multi media, out of store comms, advertising, events, incentives etc.
central liaison point within retail for all matters related to marketing, communication and brand. In being the liaison person, ensure that retail is in sync with the overall company messaging and approach.
Create & implement Channel marketing communication plan ensuring alignment with business priorities
Work with sales to develop and roll out campaigns, support training and incentives
Drive marketing communication innovation with Channel partners to support market innovations
Manage marketing relationships with key partners, to drive campaign activity
Finalizing a retail communication strategy based on business requirements and market conditions
Conduct market research to determine campaign efficiency and market requirements for existing and future products
- define and review overall consumer campaign communications strategies and guidelines, monitors and supervises their implementation and compliance
- monitor consumer market market trends, competitor activities and consumer behavior and prepare reactive scenarios based on clear understanding of competitive moves
- decide on, define, develop and coordinate implementation of consumer campaign activities for individual projects including production and launch in close cooperation with all internal clients to meet defined targets and to ensure best-in-class quality.
-prepare plans and supervises coordination of integrated consumer communication activities across different channels (above the line, below the line, point of sales etc...) to generate best awareness and to assure common understanding
- build, develop and coordinate productive working relationships with creative agencies including assessment and decision on agency proposals for consumer campaigns
- ensure that all documentation requirements as per company processes and procedures are completed and etisalat interest is protected in all dealing with partners, including timely payment to all partners for all marcom consumer campaign work
- devise consumer communication strategy and interfaces with creative agencies including project description, unique selling point, proposed media strategy, defined target audience and goals (quantitative and qualitative)
- bear overall responsibility for appropriate advertising requirements and ensure accuracy of promotional plans in coordination with brand management team as well quality and creativity of all campaigns launched
- aligning with related business units in marketing on yearly road map and assigning the adequate budget for each unit
- ensuring that department budget is not overspent
- provide and present regular and ad hoc management, financial project reports on consumer campaigns achievements and improvement/change
Also conduct market research to determine campaign efficiency and market perception
- provide clear direction, set targets, prioritize tasks and assign responsibilities for the consumer campaigns team
Responsible of all ATL and BTL, also of planning, developing and implementing marketing activities and project rollouts that support company mission and goals
Function & main achievements
Developing and managing the communication budget, based on company's strategy and insights.
Developing and executing marketing plans to meet company objectives
Developing Media plans and media strategy related to launched campaigns: Radio, newspapers, TV, BTL, and additional creative media
Responsible of the development of the new website and coordinating between different departments in order to finalize content
Launching major campaigns with the impact on the positioning of the company: pricing campaign, umbrella campaign etc…
Lifting the image of the company after the acquisition of MTC.
Branding all new POS in order to meet the new image of the brand
Conduct market research to determine campaign efficiency and market requirements for existing and future products
Analyzing market research, current market conditions and competitor information
Develop and implement and internal communications framework and develop a strategic plan
Advise leadership and the CEO on the content and delivery of speeches/communications internally and where applicable draft the end to end communications
Serve as a subject matter expert on communication related topics eg: HR policies, CEO communications, commercial updates, breaking news communications
Out of the box thinking to bring new internal communication concepts to the table, research of best practices to constantly engage and inspire staff
Ensure internal communications is part of marketing mix for all key milestones; eg: fixed re-launch integration, new product launches, move to new buildings: full integration in business unit processes.
Research, develop new concept ideas together with support functions
Responsible of all ATL and BTL and brand support materials also of planning, developing and implementing marketing activities and project rollouts that support company mission and goals
Function & main achievements
Setting, developing and following up on all marketing events including the preparation of ATL & BTL activities before and after the launch in collaboration with marketing agencies
Preparing marketing plan and consolidated budget for the department
Study and analyze market potential and create interest in introducing a new product, or service
Coordinating with the advertising agency to develop: - Communication strategy - Marketing approach - Define and supervise ATL and BTL campaigns - Media spending/Media plans
Supervising the follow -up of all logistics and purchasing of marketing material and promotional materials
Suggest, prepare, follow up and analyze promotions and campaigns for new services and products
Prepare reactive scenarios based on clear understanding of competitive moves.
Handling the rollout of all Areeba CSPs, as to ordering furniture and brand related guidelines.
Develop and launch Areeba Sudan website
Market studies and research for new products and services
Analysis of the market potential for each product and service
Acting PR manager: planning and organizing the launch event and other events, finalizing relevant communication materials.
Develop and implement and internal communications framework and develop a strategic plan
Ensure all initiatives are in support of the business plan and address a key need/requirement ultimately helping to drive profitability. Develop yearly roadmap of planned activities
On-going identification of areas which require internal comms support to improve morale and productivity i.e. call centers
Research, develop new concept ideas together with support functions eg: with HR on strategic staff engagement initiatives
designeing all the internal campaigns for ABC, as well as making designs for new brands.
preparing events and organising them
preparing designs and layouts to get printed.
designing some logos and making layouts for books.
