Marketing Specialist
The Total Office
Total years of experience :14 years, 1 Months
Plan and execute multi-platform digital marketing campaigns.
Own our brand messaging strategy and standards.
Oversee email marketing and lead nurturing efforts.
Plan and run conversion testing and other experiments.
Own the use of our marketing technology platforms.
Be the point of contact for related vendors and agencies, as needed.
Influencer Marketing
Develop and execute an ongoing content promotion strategy.
Act as our community manager on our social media accounts.
Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.
Create landing pages and other conversion opportunities.
Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.
Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.
Act as the owner of our website performance, with a focus on optimizing for search and user experience.
Highlights:
Website development
Mobile App development
Online content
Social media
SEO
Responsibilities included:
Collaborated with the team and implemented digital marketing strategies that led to a +30% increase in customer base and joined the beta stage.
Established relationships with small and medium-sized companies (B2B) and briefed them about new or expanded offerings.
PR and created brand awareness for the company by participating in the community building through social media.
In cooperation with keys members, developed opportunities to create one-to-one marketing communications, using email marketing, social media blogging etc.
Researched and analyzed the overall performance of the site and consumer behavior using Google Analytics resulting in consumer insights never seen before and boosted the company's performance by +25%.
Heavily involved in developing traditional marketing activities to create brand awareness leading to sales growth.
Responsible for developing a portfolio of accounts through new business development.
Also in charge of looking for bringing opportunities and for managing the full negotiation and close process with clients from start through to finish.
Responsibilities included:
Creating new business proposals.
Developing marketing agendas.
Creating promotional materials
Researching and analyzing competitors.
Editing documents for spelling, grammar and layout mistakes.
Communicating with target audiences.
Handling the sales team and tracking and reporting sales data.
Managing the sales process for new prospects, from initial contact through to closure.
Developing & maintaining successful business relationships with all.
Responsibilities included:
Completed a report on the risks identified at each location as well as a financial analysis of the store level Profit and Loss Report.
Developed a strong understanding of the P&L, Balance Sheet, expense analysis, and the organization's business model.
Conducted comprehensive inventory reviews in stores while being supervised by the Managers on how to correct and prevent errors.