Sales Capability-Route to Market Section Head
Edita Food Industries
Total years of experience :11 years, 10 Months
• Responsible for creating Project Plans, managing project execution including resources & budgets.
• Responsible for analyzing the data and generating conclusions and recommendations for strategic and operational Sales & Distribution choices.
• Responsible for aligning with different stakeholders in the organization regarding RTM Initiatives (Sales, Trade Marketing, Marketing, Supply Chain, Finance, IT and HR).
• Set-up and support Sales Execution improvement programs, tools and materials from trade visibility initiatives and trade marketing initiatives based on shopper insight research and Nielsen Retail audit.
• Rotating in different business sectors for gaining a wide experience in food industry through different assignments in: Retail, Wholesale, Modern Trade, Sales Planning, Marketing, Supply Chain, & Finance.
• Getting involved in sales and Planning personal training and coaching through different capability assignments.
JWT Award for Best Marketing Plan for the Graduation Project Spring 2012
University of Drexel, Philadelphia, School of Business (Marketing), 2010-2011 • Coursework included: Business to Business Marketing, Marketing Research, Fundamentals of Human Resources, Organizational Behavior, Professional Personal Selling, Services Marketing, Consumer Behavior, Brand & Reputation Management, Human Resources 2