Marketing Manager - (Category Head)
Bic-Cello India Pvt ltd
Total years of experience :16 years, 8 Months
- Responsible for business performance (market share, sales, profitability) in the local marketplace (India), for the water based pen category worth 65 Mn Euro
- Development of local marketing plans, implementation of new product launches.
- Development of trade plans for different distribution channels.
- Management & optimization of 4P tactics.
- End-to-end development of new products (consumer insights, concept development, product development in cooperation with R&D, validation of final product and launch to market in cooperation with leadership
- Handling projects in Small Surface cleaning projects in a global role, panning countries like North Asis, SEA, South Asia, Africa and Latin America
- Consumer Research, concept development, Product testing
- Project management for all projects (within Time Cost and Quality)
- Product and Packaging development for all projects
- Stakeholder alignment and management
- Creative Development and Insight mining
- Working on Proposition and RTB of the innovation across geographies.
• Creating brand awareness for Product SBU’s through ATL & BTL Activations, Alliances, Sales Promotions and Direct Marketing Initiatives
• Handling a part of top line targets by innovative “Lead Generation” marketing campaigns
• Responsible for tracking brand health, Conducting launches for new service offerings, promotions and on-ground initiatives.
• Co-ordinate with Market research agencies, Ad agencies and internal functions
• Independently handling business growth through Lead Generation, Conversion and POS business Initiatives
• Creating CRM initiatives to measure loyalty, drive repeat sales, and drive buzz marketing.
• Associating with Ad Agencies for Branding collateral, Ad Shoots, And other activation essentials
• Developing alliances with cross functional retail as well as FMCG Players to create Brand Visibility
• Brand Communication and Development across Target Groups and Potential Business Opportunities
• Handling Newer Lines of business, creating new business ideas and jointly implementing them from a planning as well as an implementation Perspective.
Retail Management
FIrst Class in the class
