Rita Berberian, Senior marketing coordinator

Rita Berberian

Senior marketing coordinator

Nazih Trading company

Location
Lebanon - Beirut
Education
Bachelor's degree, Advertising
Experience
9 years, 4 Months

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Work Experience

Total years of experience :9 years, 4 Months

Senior marketing coordinator at Nazih Trading company
  • Lebanon
  • My current job since November 2017

• Managing social media platforms of the company, from monthly focus items- competitions to gain followers & Q.A Live Beauty sessions.
• Designing promotions to deplete stocks and increasing sales
• Monitoring Ageing stocks and acting accordingly while maintaining the company’s standardized ratio per Brand
• Keeping an eye on the competition & the market trend, monitoring and reporting their activities in order to be building and maintaining a competitive edge
• Planning how to increase customer footfall in an effective manner through corporate deal programs, student cards, in-house open days etc...
• Resolving customers complaints promptly and effectively
• Overseeing and maintaining holistic marketing calendar Quarterly.
• Tracking and reporting key marketing metrics.
• Translating brand strategies into brand plans, brand positioning and go-to-market strategies
• Identifying products that need to be reformulated or discontinued based on customers feedback, market trend & product performance
• Coordinating the development of communication materials such as visuals, shelf talkers’ tutorial videos, catalogues websites, brochures/flyers and in-store displays.
• Proposing effective projects & partnerships to increase awareness & boost sales such as third party e-commerce websites, mobile application- Domestic service etc…
• Managing, organizing, handling and dismantling complete projects/events organized by the Group.
• Planning and Managing events organized by the company by studying the best way to be carried out, coordinating all aspects before any can be executed, drawing up budgets for all what is needed and preparing all marketing tools
• Handling high-level of contacts, PR and communications.
• Responsible for high-level of events’ planning and travels’ arrangement.
• Receiving offers (corporate rates entertaining events for employees, discounts for employees)
• Requesting quotations for marketing campaigns (SMS-outdoor media-TV ads- Printing materials etc...

Senior sales at Fawaz holding
  • Lebanon
  • January 2015 to November 2017

-Meeting Sales target
-Monthly competition reports
-Follow up with clients & update about novelties or promotions
-Attending workshops & fragrance trainings

Education

Bachelor's degree, Advertising
  • at Lebanese International University
  • July 2016

Honor list

Specialties & Skills

High communication skills
Computer skills ( word, powerpoint, excel)
market research

Languages

English
Expert
Armenian
Native Speaker
Arabic
Native Speaker