Rita Saati

Brand Manager at Deek

• My current job since December 2017

Senior Brand Manager

• February 2017 to May 2017

Senior Marketing Specialist at ROADSTER DINER

• Lebanon
• August 2015 to November 2015

Brand Manager at ROADSTER DINER

• Lebanon
• June 2015 to August 2015

 Assist in executing marketing plans and programs, both short and long range
 Manage event deliverables and timeline, including all fieldwork planning and execution,
internal and third party communication. (for Branch openings, events, movie premieres
etc…) Ex: Stand Installation, menu, photography, invitations, logistics, documentation,
invoicing, m-ROI template, post-communication
 Manage the deliverable template internally and align on prioritization and follow-up with
the agency. Handle basic feedback.
 Manage the execution of basic marketing communications (Mass email, SMS, push
notifications)
 Maintain optimum market visits to support marketing and social media, and follow-up of
offline marketing activities.
 Manage the content update and feedback cycle of the menu updates
 Manage the content and design update of the website, mobile app.
 Manage the content compilation and the design process of the Rd Times
 Manage the meeting schedule and minutes of Social Media, insure timely update of
necessary information, and handle content and design deliverables for SM.
 Maintain communication and follow-up with branches on related marketing activations
 Plan and execute fully pre-specified initiatives, including deal negotiation, internal and
external communication, and logistics.
Marketing Coordinator,

Brand Manager at Roadster diner

• Lebanon
• March 2015 to August 2015

 Develop and execute marketing plans and programs, both short and long range, in order
to ensure the profit growth and expansion of Roadster brand
 Establish marketing goals in order to ensure increasing in market share and profitability
of Roadster
 Plan and oversee the organization's advertising and promotion activities in order to
achieve best results of each campaign
 Communicate plans and controls to outside advertising agencies on on-going campaigns
in order to maximize exposure
 Cooperate with upper management in order to set long-term marketing goals and
strategies.
 Conduct demographic and other marketing studies to identify trends in order to maximize
effectiveness of marketing efforts.
 Initiate valuable partnerships, events, or sponsorships and conduct needed negotiations.
 Dispatch direct communication campaigns (Like sms and email), in addition to online surveys.
 Update menu content and design.
 Continuously monitor sales trends and suggest corrective or opportunistic actions.
 Assist in establishing internal processes to make the team run more efficiently and effectively.
 Conduct brand reviews and recommend amendments for the action plan; media plan, and
resource allocation.
 Conduct continuous market surveying, including competitor activities, and market
opportunities.
 Help in developing innovative experiences that engage customers, can be clearly articulated,
and have measurable results.
 Assist in developing and executing marketing plans (SMART objectives) and programs both
short and long range, in order to ensure the profit growth and expansion of

• March 2013 to March 2013

Brand Manager at ROADSTER DINER

• Lebanon
• August 2013 to February 2013

 Dispatch direct communication campaigns (sms and email) in addition to online surveys.
 Update the content and design of Roadster menu.
 Conduct regular market surveys, including competitor activities, and market opportunities.
 Handle CSR sponsorships and other contact requests.
 Assist in establishing internal processes to make the team run more efficiently and
effectively.
 Coordinate projects, handles alignment and communication between team members
 Conduct regular branch visits, communicate with customers and team members and check
if all needed marketing materials are available at the branch and in good condition.
 Manage the stock of promotional materials and coordinate with branches on the
distribution of all promotional marketing and decorative materials in order to be
consistent with the company’s requirements.
 Execute all marketing activities) related to campaigns, events and installation of kiosks,
window branding, in store branding, banners etc...) in line with marketing plans.
 Communicate with the advertising agencies and follow up on day to day jobs and tasks
 Ensure proper communication and coordination with operations management. (LSM
planning).
 Assist in events sponsorship such as undertaking on site visits, distributing marketing
materials, assembling kiosks, etc…
 Follow-up on the production of marketing materials with other departments (posters,
flyers, newsletter, table tents, and tray mats).
 In charge of preparing the content for the E-Newsletter and social media content.
 Overview Social media and online activities.
 Attend Marketing Events and brand activations.
Update Website content regularly.
Achievements
 Handling opening events of new

• to

Avici.
 Branding and design follow up of several hoardings of opening branches: Jbeil, Hazmieh,
Abc Ashrafieh, Brummana, Zaitunay Bay, Bliss.
 Leading and launching the Brand Uplifting and New identity roll-out project of
ROADSTER DINER
 Launching RD new value meals ( Lent, Ramadan, summer meals)
 Opening RD Brummana campaign and event.
 Launching The sliders squads campaign during Hamburger month
 Executing RD Mobile App user experience, design and content
 Launching the new value meals for Deek Duke
 Establishing limited time activations for the brand that drives both equity and sales.