Ritika بهاتيا

Founded in the year 1993, Middle East Global Advisors (MEGA) is a
platform that connects professionals with the opportunities and market
intelligence across various industries through strategically curated
conferences and summits. Headquartered in Dubai, the company
specializes in working with central banks and financial ministries of
countries that wish to progress their strategic objectives.
Opportunity to work with different scales of events with targets ranging
from USD 150, 000 to USD 1 million.
Key Responsibilities
• To liaison with Government bodies such as Central Bank of
Bahrain, Singapore Exchange, Abu Dhabi Global Market
authorities, DIFC etc to accomplish their Strategic objectives
• To negotiate barter deals with over 30+ GCC and Global media to
promote these high-profile Government events.
• To churn out effective content via EDMs and PR to reach out the
target audience
• Handled a team of 5 including designers, writers and operations
• Efficiently set up the complete CRM workflow automation from
Marketing to Sales including Lead ManagementSystem
• Generated 600 MQL with targeted Content pieces and Social Media
Advertisements within 3 months.
• Increased the organic traffic to the website by 180% by implementing
effective SEO strategy.
• Campaign launches and optimization of private market place deals,
including setup, troubleshooting, and delivery
• Daily optimization of SEM Campaigns on Google and Bing
• Oversee the RTB platforms including: products, targeting, Budget
• Consistent testing to optimize ROI, targeting, bid strategies, andcreatives

from Pernod Ricard Asia.
- Helped in Cost Saving of $2.2 Million annually by proposing
Blue Studios (in-house digital studio) for brands
- Won the Global Best Practices Award for the Digital Property -
The Whiskypedia at Lez EmbiezOnly person selected for PR Global
YouthAction Council from Pernod RicardAsia
- Supported Pernod Ricard Gulf for their Content and Social
Media strategy
- Drafted 6 Press Releasesin the name of CMO that got
published in International Publications.
- Overachieved the half-yearly targets for Social Media
Performance for Absolut, Jameson and ChivasRegal.
- End to end responsible for organization of Marketing
Conference 2019
- Effectively Handled the Digital Marketing Spends of INR 15
Crores spread across8 Brands.
- Coordinateed with the marketing team on creative campaignsand
programmatic buying to support digital cross-promotion efforts
We are big and we want to be
bigger
Exchange4Media
> https://bit.ly/2QDSLB2
"What's good today may notbe
good enough tomorrow"
Magzter
> https://bit.ly/2RTQtei
Overall
• Project Management &Execution
• BusinessStrategy&Planning
• Integrated MarketingStrategy
Branding
• Media Partnerships
• On-siteBranding
• MarketingCollaterals
• Negotiation
EXPERIENCE PRESSRELEASES
KEYSKILLS