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Riya Rathod, Digital Marketing

Riya Rathod

Digital Marketing·AK CCB Beads & Supershine Industries

India

Bachelor's degree, Business Administration

Work experience

Total years of experience: 7 years, 4 months

Digital Marketing

October 2025 - Present

AK CCB Beads & Supershine Industries

Mumbai, India

October 2025 - Present

Managing end-to-end digital marketing activities for B2B and manufacturing brands

Designing marketing creatives including product graphics, banners, catalog visuals, and promotional posts

Handling IndiaMART Seller Account, including product listings, profile optimization, and lead management

Improving brand visibility and inquiry generation through optimized IndiaMART presence

Developing and maintaining the company website, ensuring professional layout, updated content, and user-friendly navigation

Managing social media platforms, including content planning, creative design, posting, and engagement

Ensuring consistent brand identity across website, marketplace, and social media channels

Coordinating remotely with business stakeholders to align marketing strategies with sales goals

Company industry:
Manufacturing

Digital Marketer Freelance

March 2025 - Present

Jirana World

Mumbai, India

March 2025 - Present

Managing comprehensive digital marketing operations across e-commerce, paid advertising, and social media channels

Handling Amazon Seller Account, including product listings, optimization, and sales performance monitoring

Planning, executing, and optimizing Google Ads campaigns to drive targeted traffic and conversions

Managing Facebook & Instagram Ads, including audience targeting, creatives, and performance tracking

Designing marketing creatives such as product graphics, banners, and promotional visuals

Developing and maintaining the company website, ensuring responsive design, updated content, and improved user experience

Managing social media platforms, including content planning, creative design, posting, and engagement

Coordinating remotely with stakeholders to align brand communication, campaigns, and growth objectives

Company industry:
Paper & Paper Product Manufacture

Digital Marketing Executive (Remote)

February 2025 - Present

Mario Industries Pvt. Ltd.

Mumbai, India

February 2025 - Present

Managing complete digital marketing operations for the brand across e-commerce and social media platforms

Handling Amazon Vendor Account, including product listings, catalog management, and performance optimization

Creating high-converting Amazon creatives, including product images, infographics, and branding visuals

Designing and executing Amazon A+ Content to enhance product storytelling and improve conversion rates

Developing and managing Amazon Brand Stores with structured layouts and UI-focused design

Planning, launching, and optimizing Amazon Ads (Sponsored Products, Sponsored Brands) to drive visibility and sales

Managing website development and updates, ensuring user-friendly design and smooth navigation

Creating marketing creatives for digital platforms using Canva and Photoshop

Handling social media accounts, including content planning, creative design, posting, and engagement strategies

Collaborating remotely with internal teams to align branding, campaigns, and performance goals

Company industry:
Manufacturing

Digital Marketer

November 2022 - February 2025

Sladjana Sales Corporation

Mumbai, India

November 2022 - February 2025

Planned and executed multi-platform digital marketing campaigns across Google, Facebook, Instagram, and YouTube

Designed marketing creatives including logos, posters, flyers, reels, and promotional videos

Managed Amazon Seller Central, including product listings, content creation, and ad campaigns

Increased lead generation through performance-focused paid advertising

Handled website management, UI/UX improvements, and content updates

Executed WhatsApp, Email, and SMS marketing campaigns for customer engagement

Company industry:
Manufacturing

Digital Marketing Freelancer

June 2023 - August 2024

Holiday Leisure Club & Vaidyasaar

Mumbai, India

June 2023 - August 2024

Delivered end-to-end digital marketing services for multiple clients

Created reels, logos, posters, and creative posts

Managed paid ad campaigns and social media accounts

Focused on lead generation and brand growth

Company industry:
Distribution, Supply Chain & Logistics

Digital Marketer Freelancer

February 2022 - March 2023

Plush Puppy

Mumbai, India

February 2022 - March 2023

Managed social media campaigns and paid advertisements

Created engaging creatives and videos to improve brand awareness

Generated leads through targeted Google and Meta ad campaigns

Maintained consistent brand presence across social platforms

Company industry:
Distribution, Supply Chain & Logistics

Digital Marketer Freelancer

July 2021 - January 2023

Aesthetic Beauty & Pawmeds

Mumbai, India

July 2021 - January 2023

Designed creative posts, logos, videos, and product visuals

Ran paid advertising campaigns across Google, Facebook, Instagram, and YouTube

Built and managed websites and landing pages

Improved customer engagement and lead conversion through optimized campaigns

Company industry:
Perfume & Cosmetics

Accountant & Graphic Designer

March 2019 - June 2021

Ishwar Metals

Mumbai, India

March 2019 - June 2021

Managed sales and purchase entries, cheque processing, and records

Designed company logo and marketing creatives

Handled website updates and social media content

Company industry:
Accounting

Education

Vivekanand Global University

July 2028

July 2028

Bachelor's degree, Business Administration

India

Skills

Digital Marketing

Expert

Google Ads

Expert

Performance Marketing

Intermediate

Social Media Management

Expert

Content Creation

Expert

E-Commerce Marketing

Expert

Website Management

Expert

CorelDraw

Expert

Amazon Seller Central

Expert

Languages

English

Intermediate

Hobbies and interests

Traveling