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Naziya Sayyad, Brand Manager

Naziya Sayyad

Brand Manager·Citeworks Studio

India

Master's degree, Strategic Fashion Marketing

Work experience

Total years of experience: 3 years, 4 months

Brand Manager

December 2025 - December 2025

Citeworks Studio

Pune, India

December 2025 - December 2025

• Manage multiple international client accounts, primarily across the United States, ensuring smooth
communication and delivery.
• Lead client servicing, stakeholder management, and campaign execution across digital channels.
• Translate business objectives into strategic marketing initiatives and actionable campaign plans.
• Coordinate content, creative, and strategy teams to deliver projects on time and within scope.
• Present campaign reports, insights, and recommendations to clients.
• Develop content strategies and growth initiatives across social and community platforms.
Company industry:
Marketing
Job role:
Marketing and PR

Strategic Marketing & PR Executive

July 2025 - December 2025

Underrated Club

Pune, India

July 2025 - December 2025

• Executed integrated marketing campaigns resulting in 55% engagement growth and 60% increase
in reach.
• Managed content calendars, influencer collaborations, and campaign workflows.
• Coordinated creators, photographers, stylists, and production teams to deliver campaigns on
schedule.
• Tracked campaign performance and implemented optimisation strategies.
Company industry:
Fashion & Apparel
Job role:
Marketing and PR

Marketing Communication Specialist

August 2024 - June 2025

Moneymax Finance

Ahmadnagar, India

August 2024 - June 2025

- Created 360° campaigns across digital and on-ground channels, resulting in a 35% sales uplift
- Built KPI dashboards, optimizing conversion funnels and ad performance in real-time
- Developed content calendars, oversaw Meta and Google ad deployment, and coordinated influencer campaigns
- Used Telegram and internal tools to gather customer feedback and refine messaging
Company industry:
Financial Services
Job role:
Finance and Investment

Digital Media Content Creator

June 2024 - November 2024

Indie Networks London

London, United Kingdom

June 2024 - November 2024

- Led branding and social content for influencer collaborations, driving 90K+ organic views
- Managed creator negotiations, produced asset libraries, and optimized content for ROI
- Delivered weekly campaign insights with performance dashboards (CTR +18%)
Company industry:
Marketing

Social Media & PR Contributor (Freelance)

March 2024 - November 2024

STRAT Magazine

London, United Kingdom

March 2024 - November 2024

- Executed digital editorial strategy, contributing to a 15% audience growth
- Managed Instagram DMs, PR content, and Gen Z-facing features including London Fashion Week
Company industry:
Media Production

Junior Employability Advisor (Part-time)

January 2024 - August 2024

Ravensbourne University London

London, United Kingdom

January 2024 - August 2024

- Facilitated personal branding workshops and built communication strategy to improve student placement
- Partnered with industry players like Burberry and Selfridges for marketing curriculum alignment
Company industry:
Higher Education

Fashion Merchandising and Marketing associate

October 2022 - September 2023

Reliance Retail

Ahmadnagar, India

October 2022 - September 2023

• Conducted market research and customer analysis to support merchandising and marketing
decisions.
• Assisted in campaign execution, product launches, and retail marketing initiatives.
• Supported visual merchandising and seasonal promotional activities.
Company industry:
Fashion & Apparel
Job role:
Beauty and Fashion

Marketing Intern

May 2021 - August 2021

AGE19 Enterprises

Ahmadnagar, India

May 2021 - August 2021

- Conducted competitive research and developed cross-market reports for brand partnerships
- Supported social media strategy, resulting in 20% growth in engagement
Company industry:
Fashion & Apparel

Education

University Of The Arts London

October 2024

October 2024

Master's degree, Strategic Fashion Marketing

United Kingdom

Savitribai Phule Pune University

September 2022

September 2022

Bachelor's degree, Business Administration in International Business

India

Skills

Fashion Marketing

Expert

New Market

Expert

Media Strategy

Expert

Communications

Expert

Digital Marketing

Expert

Marketing Strategy

Expert

Campaign Architecture

Expert

Audience Targeting

Expert

funnel optimization

Expert

Market Research

Expert

Brand Communications

Expert

Story Telling

Expert

Cross- channel Integration

Expert

Public Relations

Expert

Social Media

Expert

Content Strategy

Expert

Creative Strategy

Expert

Client Management

Expert

Client Relationship Management CRM

Expert

Media & Creative

Expert

Influencer Marketing

Expert

Creative Direction

Expert

Marketing Management

Expert

Content Creation

Expert

Management

Expert

Languages

English

Expert

Arabic

Beginner

Korean

Beginner

German

Beginner

Hindi

Native Speaker

Marathi

Native Speaker