Cindy Chew Min

• Led a 3-person marketing team managing regional campaigns across MY, SG, and AU markets, overseeing a monthly paid media budget of ~SGD30, 000; improved client retention by 14% within 6 months through strategic campaign restructuring and performance consistency.
• Repositioned a client brand from conversion-only marketing to a full-funnel brand growth strategy (TOFU/MOFU/BOFU), strengthening brand awareness and consideration while achieving 91x ROAS, scaled
monthly revenue from SGD 248K to SGD 273K (+10.1%), and reducing cost-per-lead by 56%.
• Developed go-to-market strategies for premium F&B product launches, leading integrated campaigns across paid, organic, events, and video production from awareness through conversion and retention.
• Own P&L accountability and revenue tracking across key client portfolios, identifying growth opportunities and improving profitability; reduced cost-per-purchase by 69% through campaign optimization across Meta Ads and TikTok Ads Manager.
• Partner cross-functionally with creative and client teams to develop monthly content calendars aligned with campaign themes, brand guidelines, and audience insights to drive stronger engagement and message consistency.

• Co-founded and operated a sales coaching academy recruiting and training agents for LG Electronics Malaysia, managing end-to-end operations including P&L, training, creative, events, and digital.
• Generated 100+ leads through lead generation campaigns, drove 50% conversion uplift and achieved ROAS of ~8 within the first month of course launch through automated email nurturing and HubSpot CRM strategy.
• Improved event show-up rate by 3% (5% to 8%) via automated email nurturing and follow-up sequences.
• Developed sales POSM and marketing collateral to support agent activation and drive in-store conversion.
• Produced 20+ training video content to onboard and upskill agents on product knowledge and sales techniques.
• Sourced and secured roadshow locations, managing end-to-end logistics for 30+ BTL activations.

• Increased ACV growth by 120% within 3 months through landing page optimization and product offer strategy.
• Used Hotjar to run A/B testing on landing page headlines, resulting in a lower bounce rate and 100% increase in conversion value.

• Developed and executed influencer strategies for Samsung Galaxy A-series, contributing to 162% sales improvement and USD140, 000 gross sales in Q1 2018.
• Strategized short-form IG & FB sponsored content (static images, videos, stories) for festive campaigns, product launches and event awareness, driving impressions, engagements, video views, and social mentions.
• Coordinated 20+ influencer marketing campaigns for clients ranging fromSMEs to MNCs, serving as primary liaison with clients, influencer managers, and operations teams to ensure on-time delivery.

• Completed 3 rotational assignments across marketing product development, communications, and project management, gaining exposure to end-to-end project lifecycles from ideation to launch.
• Coordinated ATL, BTL, events, and social media projects with agencies including FCB and Zenith
• Led multiple UAT processes with IT teams for prepaid plans to validate product readiness, track defects, ensure resolution, and support on-time go-to-market delivery.