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Sowmiya Purushothaman, E-Commerce Cum Digital Marketing Specialist

Sowmiya Purushothaman

E-Commerce Cum Digital Marketing Specialist·EuropaXpo

India

Master's degree, Information Technology

Work experience

Total years of experience: 8 years, 9 months

E-Commerce Cum Digital Marketing Specialist

September 2020 - Present

EuropaXpo

Dubai, United Arab Emirates

September 2020 - Present

• Managing company website and Creating a quality listing on the company website.
• Creating campaigns and advertisements on all social media platforms like Facebook, Instagram and Linkedin.
• Managing Ecommerce marketplace platforms budgets, strategy and marketing.
• Created SEO contents and Stayed up-to-date with the newest SEO guidelines and trends
• Developed numerous marketing programs(logos, brochures, newsletters, infographics, presentation, and advertisement) and guaranteed that they exceeded the expectation of our clients.
• Successfully collaborate with developers and technical team to perform root cause analysis of all issues.

Company industry:
Internet & E-commerce
Job role:
Information Technology

E-Commerce Marketing Specialist

October 2019 - Present

Brightline Trading LLC

Dubai, United Arab Emirates

October 2019 - Present

Working as E-Commerce Marketing Specialist.
Managing company E-commerce Portal which included Amazon, Noon, Homebox, Pan Emirates and Carrefour.
Developed a Basic website in PHP.
Handling Product Listing, Marketing Campaigns, Stock and Price in all E-Commerce accounts.
Team work environment - training others, knowledge transfer, and overall execution
Handling social media marketing platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, Reddit, Tumblr

Company industry:
Household Appliances
Job role:
Information Technology

Web Developer Cum Online Marketing Specialist

January 2018 - March 2019

Kankaria International

Chennai, India

January 2018 - March 2019

Worked as Web Developer in Department of Website Management at Kankaria International. (Jan 2018 to April 2019).
Providing description for products by using web research information.
Handling company website for updating Product Image, Product Codes, Features
and Managing Orders, etc.
Setting up new user’s accounts and profiles and dealing with Password issues.
Maintaining Seller Portal which included Amazon, Filpkart and Paytm.
Raising and maintaining incident tickets and problem records.
Undertaking analysis, diagnosis and resolution of client problems via phone & e-mail
Supported customers with online billing and account issues.

Company industry:
Toys & Leisure
Job role:
Marketing and PR

Research Analyst

April 2017 - December 2017

INFRASCALE INDIA PRIVATE LIMITED

Chennai, India

April 2017 - December 2017

Worked as Research Analyst in Department of Business Development at Infrascale
India Pvt. Ltd.
Managing daily team report which included team bounced Email Report, Lead
Report, and Attendance Report.
In depth knowledge in Research on Various Search Engines (Google, Bing, Yahoo
etc.)
Building a database of contacts of targeted companies through Internet Research.
Conducting detailed research on company database, and loading it in the company
CRM (Sales force).
Provide detailed information of our product and fixing the appointment with the
client through Email.
Identify the right decision makers and contact through emails. Sending E-mail to
prospect on respective Countries time zone.
Build and manage a team engaged in data acquisitions, creating prospect database
for US markets. Work closely with marketing and market research team to develop
roadmap for customer segmentation, data hygiene.

Company industry:
IT Services
Job role:
Information Technology

Education

University of Madras

December 2019

December 2019

Master's degree, Information Technology

India

GPA (percentage): 68%

GPA (percentage): 68%

1. Attendance Maintenance System in C# 2. Created blog for Mini Project

Womens Christian college

April 2017

April 2017

Bachelor's degree, Computer Science

India

GPA (percentage): 82%

GPA (percentage): 82%

Project Management of Students

Skills

.NET

Expert

jQuery

Expert

SQL

Expert

JavaScript

Expert

C

Expert

NEAT

Expert

POS

Expert

QUARK XPRESS

Expert

TELEPHONE SKILLS

Expert

VENTAS

Expert

AUTOCAD

Beginner

BASIC

Beginner

COMPUTER SKILLS

Beginner

COREL DRAW

Beginner

DIRECTING

Beginner

C#, SQL, JAVASCRIPT, JQUERY, ADO.NET

Beginner

Languages

English

Expert

Tamil

Expert

Training and Certifications

Certifications
DOTNET TECHNOLOGY
Jun 2019

Hobbies and interests

Cooking