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Syahrizal Noerdin Sastrapraja, Senior Brand Manager & Education

Syahrizal Noerdin Sastrapraja

Senior Brand Manager & Education ·Tiens Indonesia

Indonesia

Bachelor's degree, Managemen

Work experience

Total years of experience: 20 years, 4 months

Senior Brand Manager & Education

April 2022 - Present

Tiens Indonesia

Jakarta, Indonesia

April 2022 - Present

Develop, localize, and implement education and branding
programs aligned with global strategy while ensuring cultural
and market relevance in Indonesia. The ultimate goals are to
boost sales performance, strengthen brand positioning, and
maintain strong engagement with top distributors (leaders)
• Design and implement tailored training programs including
onboarding, leadership development, and duplicable systems
2. Communication with HQ
• Maintain consistent and strategic communication with HQ
training and branding teams.
• Translate HQs direction into executable and culturally
relevant programs.
3. Local Brand Development
• Adapt global brand strategies to be culturally relevant and
effective in the Indonesian market without compromising
brand identity.
• Develop culturally sensitive and engaging brand content for
campaigns, events, and product launches.
• Execute localized campaigns to strengthen consumer trust
and distributor loyalty.
4. Leader Engagement & Activation
• Build strong personal and strategic relationships with top
leaders across the network.
• Organize leadership bootcamps, coaching circles, and
exclusive training sessions for key leaders.
5. Sales-Driven Education & Branding Programs
• Align educational content with sales strategies (e.g.,
product knowledge, compensation plan training, business
duplication systems)
6. Training & Branding Tools Development
• Develop effective tools and resources
• Provide ready-to-use brand materials for distributors to use
in social media, events, and product promotions.

Company industry:
Retail & Wholesale

General Manager Sales & Marketing

November 2020 - January 2022

PT Valya Beauty Raya

Jakarta, Indonesia

November 2020 - January 2022

• Manage Relation with Client

Company industry:
Retail & Wholesale

National Sales Manager

December 2019 - November 2020

PT Megariamas Sentosa (Pierre Cardin)

Jakarta, Indonesia

December 2019 - November 2020

development, determine optimal utilization of staff and

Company industry:
Retail & Wholesale

Nasional Sales Manager

January 2018 - December 2019

PT Planet Selancar ( Planet Surf )

Jakarta, Indonesia

January 2018 - December 2019

Have A role as a management, do the market research,
Arrange sales strategic, Arrange OTB and Target, decide
Stock and Supply Brand & Product Quantity To Outlet/Store,
Develop new Sales channel such as Franchise and Distributor,
Monitoring Market Place Channel and Observing Online Market
To Growth the sales, Responsible for Sales Operational and
F&A In all Of the Store and Make Sure the Store Achieve
Target with Sales Program

Company industry:
Retail & Wholesale

Sales Manager

October 2014 - January 2018

PT.Sophie Paris Indonesia ( Sophie Martin )

Jakarta, Indonesia

October 2014 - January 2018

as A Sales Manager Responsible for B2B Between Company
and Distributor, Set Up and Implement Bussines Strategy and
Target Market Distributor, Responsible For Financial And
Accounting of Distributor, Responsible for Bussiness
Operational and Make Sure Sales Growth and Achieve the
Target, Set up and Implement Retail Strategy for Distributor
and Leader of Company

Company industry:
Fashion & Apparel

Training Manager

January 2014 - October 2014

PT Sophie Paris Indonesia

Jakarta, Indonesia

January 2014 - October 2014

Responsible for TNA, Preparation, Adjustment and
Implementation of Training Plans, Develop Trainng Module,
Conduct Training for Huge Sales Team ( Member & Leaders Of
Sophie ), Have a Role As a Coach and Solve all of Operational
Problem

Company industry:
Fashion & Apparel

Human Resources

January 2009 - January 2013

PT.Securindo Packatama Indonesia ( Secure Parking)

Jakarta, Indonesia

January 2009 - January 2013

Have a role as HRBP, Conduct Training For Fresh Graduate,
Promotion Training and Refreshment Training

Company industry:
Other Business Support Services

Sales & Marketing

January 2007 - January 2009

Indoviva International

Jakarta, Indonesia

January 2007 - January 2009

MICE, Concert, birthday event and gathering, arrange the venue and budget

Company industry:
Events Management

Sales Executive

January 2005 - January 2007

PT KIA Mobil Indonesia (Sunter Garden)

Jakarta, Indonesia

January 2005 - January 2007

Provide Information about new Product & leasing

Company industry:
Automotive Dealership & Distributor

Education

Adhy Niaga University

January 2014

January 2014

Bachelor's degree, Managemen

Indonesia

Tama Jagakarsa University

January 2009

January 2009

Bachelor's degree, Civil Law

Indonesia

Skills

Recruitment
Expert
Recruitment
Expert
Event Sales
Expert
Event Sales
Expert
Branding
Expert
Branding
Expert
Sales
Expert
Sales
Expert
Training and Development
Expert
Training and Development
Expert
BRANDING
Intermediate
BRANDING
Intermediate
MARKET POSITIONING
Intermediate
MARKET POSITIONING
Intermediate
SALES
Intermediate
SALES
Intermediate
BRAND POSITIONING
Intermediate
BRAND POSITIONING
Intermediate
CURRICULUM PLANNING
Intermediate
CURRICULUM PLANNING
Intermediate
CORPORATE STRATEGY
Intermediate
CORPORATE STRATEGY
Intermediate
LEADERSHIP DEVELOPMENT
Intermediate
LEADERSHIP DEVELOPMENT
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate

Languages

English
Beginner

Hobbies

  • Shooting Sport