Syahrizal Noerdin Sastrapraja

Develop, localize, and implement education and branding
programs aligned with global strategy while ensuring cultural
and market relevance in Indonesia. The ultimate goals are to
boost sales performance, strengthen brand positioning, and
maintain strong engagement with top distributors (leaders)
• Design and implement tailored training programs including
onboarding, leadership development, and duplicable systems
2. Communication with HQ
• Maintain consistent and strategic communication with HQ
training and branding teams.
• Translate HQs direction into executable and culturally
relevant programs.
3. Local Brand Development
• Adapt global brand strategies to be culturally relevant and
effective in the Indonesian market without compromising
brand identity.
• Develop culturally sensitive and engaging brand content for
campaigns, events, and product launches.
• Execute localized campaigns to strengthen consumer trust
and distributor loyalty.
4. Leader Engagement & Activation
• Build strong personal and strategic relationships with top
leaders across the network.
• Organize leadership bootcamps, coaching circles, and
exclusive training sessions for key leaders.
5. Sales-Driven Education & Branding Programs
• Align educational content with sales strategies (e.g.,
product knowledge, compensation plan training, business
duplication systems)
6. Training & Branding Tools Development
• Develop effective tools and resources
• Provide ready-to-use brand materials for distributors to use
in social media, events, and product promotions.

• Manage Relation with Client

development, determine optimal utilization of staff and

Have A role as a management, do the market research,
Arrange sales strategic, Arrange OTB and Target, decide
Stock and Supply Brand & Product Quantity To Outlet/Store,
Develop new Sales channel such as Franchise and Distributor,
Monitoring Market Place Channel and Observing Online Market
To Growth the sales, Responsible for Sales Operational and
F&A In all Of the Store and Make Sure the Store Achieve
Target with Sales Program

as A Sales Manager Responsible for B2B Between Company
and Distributor, Set Up and Implement Bussines Strategy and
Target Market Distributor, Responsible For Financial And
Accounting of Distributor, Responsible for Bussiness
Operational and Make Sure Sales Growth and Achieve the
Target, Set up and Implement Retail Strategy for Distributor
and Leader of Company

Responsible for TNA, Preparation, Adjustment and
Implementation of Training Plans, Develop Trainng Module,
Conduct Training for Huge Sales Team ( Member & Leaders Of
Sophie ), Have a Role As a Coach and Solve all of Operational
Problem

Have a role as HRBP, Conduct Training For Fresh Graduate,
Promotion Training and Refreshment Training

MICE, Concert, birthday event and gathering, arrange the venue and budget

Provide Information about new Product & leasing