Assistant General Manager - Sales
SHABBIR TILES & CERAMICS (A COMPANY OF HOUSE OF HABIB)
Total years of experience :23 years, 5 Months
Profile-Key Highlights
Reporting Line : Director sales
Responsibilities:
Business Development - Ensure retention of existing business and development of new business through group performance analysis and market targeting initiatives aligned to volume and revenue budgets.
To Manage Sales Operations in respective Region:
Develop and support the most efficient & effective dealer’s network in urban and rural markets of the Region to ensure the availability of Stile brands is maximized at all level of trade.
Develop & implement Annual Business Plan for the Region that meets Brands, Sales volume and Market share objectives.
To do the Area sales forecast for accurately determine and achievement of sales and Collection targets. Moreover prepare production requirement in collaboration with sales team.
Allocation of decentralized communication budget. Ensure that all display material must be exclusively utilized.
Ensure that the Direct sales and in direct sales team is highly motivated and result oriented through professional training inputs at the time to continue to maintain superiority over competition.
Keep in Track Company’s cash flow and ensure that company’s credit in market must reduce over time.
To do sales analysis, Market share analysis, Market expense to sale analysis to evaluate sales staff performance.
Co-ordination with other departments, Production, FG Unit1 & Unit 2, Marketing in order to have smooth sales operation.
Efficiently handle functional role for Warehouse and Emporium that are under jurisdiction.
To Manage Direct Sales Operations in respective Region:
Handle Company's direct operation (Project Sales) worth Rs.2 Billion / Annam.
Maintain Contractor, Builder’s complete data base. Have ability to establish close relation with direct customers.
Conduct 121 dialogue and group sales presentation s to direct customers who possesses high volume projects.
Provide a consultative solutions sales and delivery process to prospects.
Develop Fix converge plan with defined objectives of Direct sales team that include day wise, account wise and objective wise market visit to ensure achievement of all sales and collection targets.
Ability to think creatively & provide innovative solutions to architects and ensure product endorsement by giving presentations on leading institution.
Develop the efficient sales chaps to move up at the top of organizational ladder.
________________________________________
Responsibilities:
To Manage Trade Marketing Operations:
Manage and coordinate all marketing and promotional activities.
Develop & implement Trade marketing plans for NPD & existing brands. Manage the productivity. Monitor, review and report about all the marketing activity and results to PGM.
To Determine and manage the marketing budget and deliver the marketing activity within agreed budget.
Explore new marketing initiatives through ATL& BTL activities and responsible for the most effective and best quality production of all communications material.
Ensure Trade Marketing team to develop trade marketing activities outlet wise, Brand wise and month wise within allocated budget and ensure productivity.
Analysis of customer research, current market condition and competitor information through market visits.
To ensure effective communication with agencies to ensure adherence to agreed procedures, cost agreement and service level.
________________________________________
To Manage Sales Operations in respective Region:
Ensure horizontal & vertical growth at all level of trade through outlets conversion and RED (Reality exposes daily).
Prepare & implement Annual Business Plan for the Region that include brand wise, Pack wise sales forecast. Develop decentralize consumer focused activities and allocation of signage budget. Handle Company's business of Rs.1.25 billion annually.
To do sales analysis, Market share analysis, Market expense to sale analysis to evaluate sales staff performance.
Handle Company's Direct Sales operation with a professional sales team of 40 individuals.
Analyze numeric and weighted distribution for stock management, change in call frequency to increase band width & depth.
To do the Area sales forecast for accurately determine and achievement of sales and distribution targets.
On the Job / off the job training & development courses for sales staff on modern lines overtime.
________________________________________
Responsibilities:
Distributors handling as per estimated consumer demand (ECD ) in market and ensure to maintain distributor's required investment in business.
Keep distributor's ROI at optimum level.
Achievement of sales forecast and related objectives through trade marketing and distribution operations.Efficiently utilization of retail senses data to increase brand depth / width, stock management and change in call frequency.
Assessment of brand trend, timely development of action plan and in time execution to ascertain competitive edge.
Establish close relation with 80% volume contributing outlets of area to ensure trade marketing activities.
Conducted Retail Excellence Programs & 121 Consumer dialog for brand conversion.
To identify potential outlets & strategic sites for ‘in store on store’ and out of home
merchandising.
Interaction with suppliers for tailor made outlets regarding selection of material, work quality and to meet deadlines of
assigned tasks.