Sales Business Development Manager
Mehdi Group (Mehdi Store LLC)
Total years of experience :18 years, 3 Months
Mehdi Group is a diversified business Group with multiple franchisee and owned brands. Franchisee F&B brands like Hagen Daze, B&F, Slider station & Shabestan, and owned retail brands like Mehdi Store, ZY Uniforms & Qumash.
• Achieved LFL growth of 11% with turnover of USD$ 6.2 million in Retail business for the year 2018 to 2019.
• Responsible for P&L Management, Annual Budgeting & Forecast, Business and Marketing Planning, Retail Operations of multiple divisions.
• Managing Team of, Buyer, Area Supervisor, Store Managers, Warehouse Manager, Merchandiser, Marketing Manager, and Ecommerce Manager
• Supplier management & sourcing of new suppliers for competitive margins.
• Introduced IPC, ATV, sell-thru reports, Retail Commerciality, customer data management, staff training, and target-based Incentives, Annual planning & business strategies and implemented policies for all divisions.
• Leading the transition of business from traditional to modern by introduction of ERP systems, Visual Merchandising concepts, Stock Movements & MIS.
• Developed training plans, SOPs, Checklists, Trackers, Expansion plans & new dimensions for businesses in the respective divisions.
• Finalizing retail recruitment & career progression plan for the team
Successfully managing Retail Operations of New Balance stores across GCC (UAE, KSA, Qatar, Kuwait, Oman & Egypt)
Responsible for Business planning with expansion of Retail stores across region.
Achieved business with turnover of 40 million with successful growth of 18% to 21%
Co-ordination with brand principle on daily basis & guiding on current market trends.
Managing team of Store Managers, VM Manager & Cluster Managers across region.
Planning of Marketing/Events calendar across region.
Inventory Management of Retail stores with minimal shrinkage.
Responsible for finalizing retail recruitment & career progression plan for team
Conducting timely training with Managers & Retail team on product & service
Achieved highest mystery shopping score of 95% consistently.
Ensuring smoother daily retail operations across all regions.
People development with high potential & providing necessary training & tools.
Developing Retail channel of Bateel luxury boutiques
Sourcing potential multi-cultural candidate screening & conducting final rounds of interviews coordinating with human resources.
Introduced ATV, IPC, Conversion & Retail commerciality concept
Developed & Implemented Standard Operating Procedures for luxury boutiques
Managing Bateel multiple retail luxury boutiques with turnover of 65 million dirhams & achieved growth of +12% on YTD.
Identifying new locations in region for brand exposure & new openings.
Budget preparation, forecasting & allocation to all boutiques for the financial year
Conducting regular product knowledge & soft skills training for managers
Maintaining & reducing shrinkage by conducting timely stock counts & taking appropriate action for variances.
Introduced disciplinary procedure in Retail with standard formats & action table.
Dealing with premium clients & corporate for bulk orders & negotiations.
Responsible for achieving the highest level of luxury customer service across the Bateel boutiques & maintaining the bench mark of 95%.
Conducting timely visits & surprise audits to measure financials & daily operations.
Identifying high potential team members & setting KPI for their development plan to next level.
Job Profile:
Managing New Look stores across UAE with overall turnover of 140 million dirhams with average LFL growth of 13% on YTD & responsible for brand expansion.
Handling & Monitoring inventory of stores department wise category contribution Ladieswear, Means wear, Kids, Lingerie, Home, Accessories, footwear & Cosmetics instructing inventory team for allocation according the stores sell thru.
Managing team of 2 Area Managers, 15 Store Managers, and Visual Merchandiser, ASM’s, supervisors & staff’s with over all manpower strength of 218 people.
Forecasting Budget for financial year & allocating the same to all stores on monthly basis with sales recovery action plan also maintaining highest margin of 57%.
Conducting & arranging trainings like Soft skills, Disciplinary process & Customer service for all team member as per requirement by liaising with Training Manager
Reviewing yearly marketing calendar & managing Sale events, promotions implementation in stores also carrying out sign offs with Area VM’s.
Conducting surprise timely Audit & regular visits to maintain discipline & to control shrinkage by taking disciplinary action as per policies & SOP’s.
Identifying potential people among the team for higher level & giving them opportunity to grow in career by nominating them for career progression plan.
Responsible for managing UK brand principle visit on regular intervals.
Actively participating in new trend launch press events & entertaining media taking them thru the collections making sure stores are highlighting the same trends.
Coordinating with merchandising & Inventory teams for timely stock movement by highlighting store wise fragments and slow moving lines.
As one of the most dynamic and successful retailers in the region, Alshaya Retail franchises some of the world’s best known brands like Mothercare, H&M, Debenhams, American Eagle Outfitters, Harvey Nichols, Boots, Starbucks, The Cheesecake Factory, Vision Express, M.A.C, Victoria’s Secret, Pottery Barn and Office Depot, making them flourish in new markets, from the Middle East and North Africa to Russia, Turkey and Europe.
Job Profile:
Managing 65000 sq ft retail space with multiple fashion & exclusive designer brands like DP, Wallis, Evans, Coast, Red herring, John Rocha, Mantary,
Jasper conran, & etc divided into Men’s, Ladies, Kids, Lingerie, Accessories, Home & Cosmetics departments with 120 million dirhams yearly turn over.
Handling team of 3 Sales Managers, 6 Asst. Managers, 2 Visual Managers, 10 Concession Managers & 1 Admin Manager with 74 sales staff & promoters, with Multiple SIS under one roof.
Responsible for day to day operations, Management cover & maintaining high standards of service as per DEBENHAMS UK guidelines.
Budgeting business plan quarterly (Q1 VS Q2 growth of 19%) & yearly (2011 VS 2012 growth of 21%) by driving sales targets to Managers with monetary rewards to keep up the motivation and maintain consistency in performance.
Training all Managers & senior staff from time to time with soft skills, upselling & time management skills also maintaining training calendar on quarterly & yearly basis.
Carrying out timely Audit for safe cash, petty cash, till points & spot checks to avoid any cash risk and arrest loss for company.
Controlling shrinkage by checking, highlighting any stocks discrepancy & meeting target of 0.60% yearly for overall retail space
Providing essential inputs to Top Management like productivity, forecast, missed opportunities after every event of yearly marketing calendar.
Achieved 3 in a row award & scored highest Mystery shopping score in the region.
Job Profile:
Delivery of the business plan:
Achieving the sales objective in the Business Plan through periodic brand performance review and taking practical and appropriate actions (e.g. Marketing Calendar, training, merchandising, advertising etc.) in compliance with standards to ensure the desired results are achieved 100% and monitoring competitor’s movement.
People management:
Owning the manpower planning and management of stores and its staff over 78+ mixed nationality in order to achieve excellent work environment which supports and improves store and team performance, Implement rewards & recognition schemes (non financial) to keep the employee morale high. Developing the store staff to provide a customer service exceeding customer expectation, to become the “Best of Breed” sales team ensuring directives, rules and procedures are communicated to all staff.
Store operations
Handling 12 retails outlets across Dubai, Abu Dhabi & Al Ain achieved minimum growth of 26% in 2011 compare to 2010 by monitoring day to day operations, store inventory level & availability of required stocks ensuring store hygiene, maintenance and housekeeping are maintained in line with Brand standards by implementing strict discipline.
Visual merchandising and marketing:
Organizing the implementation of the visual merchandising and marketing guidelines and standards in line with the Brand Partner, maintaining the tempting show window across retail chain & changing it time to time as per the marketing event.
Loss prevention:
Ensuring that the Loss Prevention policies, system & procedures are implemented in all 12 stores and that the discrepancies in stock inventory are investigated timely to minimize risk of internal and external loss of store merchandise and revenues. Implementing the inventory process & contingency action plans to prevent shrinkage.
Job Profile:
Responsible for Handing Operations & Business Development of Planet M outlets
in across Mumbai as well other cities includes (Nagpur, Nashik & Pune).
Expanding my zone & filling the gaps of my zone by identifying new properties and opening new stores also co-ordinating with shop owner’s for agreement & negotiating rent & other revenue factors.
Analysing market situation for the product & comparing with competitors.
Responsible for stores profitability by achieving sales target in all categories.
Planning for Permanent Journey Plan, visiting stores as per the schedule and maintaining a tracker of stocks.
Updating MIS on daily, monthly and quarterly basis received from all across stores of zone.
Handing a team of 2 Cluster managers, 8 store managers, 6 Asst. Store managers, 8 floor managers across clusters allotted.
Achieving store targets by planning new schemes & motivating the team
Responsible for Co-ordinating Operations round of Interview for all the store level upcoming positions.
Taking care of stock allocation of Mobile phones & co-ordinating with Category team for the same.
Analysing store wise performance in weekly & monthly basis also to make sure the achievement graph should not decrease more than 1.5% P.A.
BPL Mobile communications Ltd is the very first company to introduce cellular service & GPRS, MMS services in India. Now BPL mobile is known as Loop Mobile
Job Profile:
Taking care of Sales & Operation of both the zones & expanding the zone by introducing new Franchises & opening new BMS.
Supervise a team of 10 Gallery Managers & 27 Executives at the outlets spread across my Zone.
Maintaining healthy & good relations with franchisee & monitoring their store profitability.
Monitoring sales of postpaid, prepaid, VAS & maintaining hygiene factors (Customer service, staff grooming etc) across the zone.
Analysing market situation for the product & comparing with competitors.
Responsible for timely audit of all stores & check on cash deposition by franchisee within given TAT.
Answerable to Franchisee for timely payout with clarity of payment made.
Awarded for best sales by the Company.
Successfully completed MBA with specialization in Retail Management.