Roaa Al Bouaini

MARKETING & Advertising Executive- (Mercedes-Benz Commercial Vehicles) Abu Dhabi, UAE
(Over 5 years and a half)

Latest successful projects handled:
2015:involved in:S Coupe' Launch + Press Launch, F1 Regional Event + Press Conference, C-Coupe Facelift, New GLA Media Launch, leading and executing Michelin Customer Engaging Events. 2016: Leading and executing on: AMG Experience, Atego and Accelo Launch, MCV and Vito Launches + Press Conference, Actros Made for ME Campaigns, ADIPEC Exhibitions, MB Service Solutions Brochures. 2017: The opening of The New Commercial Vehicle Centre, Al Fahim Group Employee Engaging Events.
Latest successful sponsorships: involved in EMC Abu Dhabi HSBC Championship 2017, Fashion Fever, HSBC Golf Sponsorship 2016, Taste of Abu Dhabi Sponsorship, UAE Emirati Writer (The Peacock Kingdom Book) Sponsorship, Drive for Charity, Ramadan Tent Sponsorship, ADCS Sports Tournament.
Implementation of all marketing activities across all disciplines including: PR, Advertising, Campaigns, Social Media, Events, Sponsorships, Product placement and General Marketing Administration.
Events/ Press Conferences:
 Planning and executing events with attention to financial and time constraints.
 Participating in regional events and working closely with international events organizers such as Dubai Motor Show, ADIPEC Exhibitions and F1 Regional Event.
 Manage all aspects of the event planning process, including collaboration with subcontractors, venue identification, menu development, printing and design of materials and budget tracking.
 Maintain marketing budget within approved limits.
 Support in the development of marketing strategies, long term marketing plans, annual and quarterly marketing plans for individual business units.
 Working closely with design agencies and assisting with new product launches.
Advertising:
 (ATL) media channels experience including outdoor, radio, print, digital, cinema & TV media.
 (BTL) activities like premises POS, events, exhibitions, product placement and CI compliance.
Communications:
 Executing on external and internal communication including: Launching Events, Press Releases, Press Conferences and Internal Campaigns.
 Proofreading and editing advertising and marketing campaigns content and revising the Arabic content of the corporate newsletter and Tawasul Al Fahim magazine.
 Leading on communication between the Principal and Mercedes Benz Dealer in Abu Dhabi in relation to (Commercial Vehicle) product launches, press events, in addition to (Passenger Vehicle) Marketing expenses.
 Responsibility of performing marketing duties for Executive Management to ensure smooth and efficient office coordination. This includes coordinating projects, preparing reports and financial data, customer relations building, managing the portal.
 Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Digital:
 Handling the Arabic website of Alfahim from (2014 to 2016). (Editing Content and uploading news).
 Responsible for its maintenance and development. Work with agency for better website design and functionality to create more traffic and ease in navigation for audience.
 Working closely with the agency with regards to Social Media Account, reviewing contents and looking after the social media platforms.
Full ownership on Mercedes-Benz heavy vehicle account (2016 to 2017)
 Managing the Commercial Vehicles’ account: budget management, execution and monitoring of advertising campaigns and reporting of their results to maximize the Return on marketing Investment (ROMI).

Customer Service Supervisor, UAE


 Managing the day to day activities of the agents and evaluating their performance.
 Enforce Call Centre regulations and policies.
 Provide feedback and training to ensure successful contact performance.
 Resolves product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution
 Assists with plans and strategies to increase productivity rates.
 Prioritize responsibilities and tasks, following up to ensure assignment completion.