Robby Robinson

Line management, training and team development
- Maintaining and improving department efficiency
- Financial reporting and forecasting
- Strategic business growth though collaborating internally with the sales team
- Key account management and development
- Directing and overseeing event logistics end to end through the team
- Develop and present business proposals, presentations and pitches, internally and externally
- Train, mentoring and manage colleagues and staff
- Continuously act as a senior management figure and ambassador for the business and its clients
- Creating a vision for events that is easily consumed and actionable
- Provide a strategic plan that elevates our events, enhances the attendee experience
- Responsible for providing strategy, innovation and aligning event objectives and deliverables
- Raise the level of our event experiences across Live by GL events
- Works tactically and strategically with all departments to cross-sell and promote all services

Meeting clients to clearly understand project requests and deliverables - Generate leads and build client data base - Produce detailed proposals for events timelines, venues, suppliers, legal obligations, staffing and budgets - Create and agree on business terms and frameworks with clients - Agree to and manage budgets & payments - Manage venue management, caterers, designers, contractors and equipment hire - Assisting in the communication and supervision of requirements to design department for the creation of artwork, props, signage, sculptures, etc. - Oversee event registration including set up, maintenance, attendance reporting and post-event database cleanup - Increase revenue and profit margin on each event/project - Manage accounts and ensure optimal bottom line revenue

Responsible for creative output of Exhibitions at DWTC • Manage projects, and operational readiness of the creative team, all in fulfillment of DWTC brand promise • Directing the Special Events creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals • Delivering new events to achieve financial and strategic targets. • Research and produce launch plans for events with optimum commercial appeal. • Developing new business opportunities and events for the department • Ensuring that the creative function operates in an efficient, profitable manner • Delivering strategic communication solutions that help attain promotional marketing and communications objectives • Research information into strategic brand concepts and rationales and effectively implement these into creating promotional activities for all the shows • Collaborating and contributing to the creative process as a leader of a creative team, and as a member of the account team • Writing and presenting proposals to attain new business and events • Ensuring the professional development and readiness of the creative team • Managing outside resources and project management • Managing creative direction, design, copywriting and production of projects • Quality control, including proofing, reviewing, measuring and evaluating staff • Continually seek opportunities to develop myself and if applicable subordinates

Responsible for revenue generation and also encouraging repeat business
• Working closely with exhibition organizers, stand designers and contractors
• Developing, implementing and managing events
• Organizing trade fairs, conferences, away days, product launches
• Oversee event registration including set up, maintenance, attendance
reporting and post-event database cleanup
• Liaising with clients at a high level making sure that insurance obligations are
adhered to
• Overseeing procurement of catering, audiovisual, security & rental needs
• Managing relationships with sponsors
• Negotiate contracts with vendors, suppliers and event venues to ensure all
services are fully defined and executed to meet the needs of the event
program
• Maintaining a calendar of events for effective long term planning &
management
• Supervising & coordinate the activities of personnel, subcontractors & vendors
• Work closely with marketing department, speaker manager, sales team and
other key team members to ensure smooth delivery on all event-related
materials, promotions and programs

Offering turnkey event solutions, taking care of all aspects of events
• Researching markets to identify opportunities for events
• Liaising with clients to ascertain their precise event requirements
• Producing detailed proposals for events (e.g. timelines, venues, suppliers and
production)
• Managing and ascertaining the event budget
• Coordinating venue management, caterers, stand designers, contractors and
equipment hire
• Planning room layouts and the entertainment programme, scheduling
workshops and demonstrations
• Coordinating staffing requirements and staff briefings
• Selling sponsorship/stand/exhibition space to potential exhibitors/partners
• Liaising with marketing and PR colleagues to promote the event
• Coordinating suppliers, handling client queries and troubleshooting on the day
of the event to ensure that all runs smoothly
• Overseeing the dismantling and removal post event and facilitating cleanup of
the venue efficiently

Manage and implement projects with clear goals and accountabilities
• Creatively conceptualise and meticulously plan projects, product launches,
corporate events, team buildings, weddings and live concerts
• Ensure project activities are conducted within the marketing strategy and
brand guidelines and achieved on budget
• Develop new opportunities to ensure the company’s market leadership in
events
• Worked within high standards and guidelines for all events to ensure
consistency and level of quality and objectives are achieved
• Key client portfolios are established and managed including high profile clients
such as Canon, Chevron and Mercedes Benz
• Strategize, estimate and manage budgets within client requirements
• Manage talent brokerage supplying local and international events with world
class entertainment
• Utilize excellent time management skills to direct and execute all aspects of
the event process