Route Team Leader - Special Account
Dubai Refreshment (Pepsi Cola)
Total years of experience :21 years, 5 Months
• Specialize in Convenience Store business operation.
• Establishing a good relationship with the decision maker in both aspect of the operation et.al Category manager, Site in charge, Shift in charge and In-store merchandiser.
• Establishing, Renewing, and Implementing contract agreement, share of shelve, planogram and promotion.
• Consolidating financial aspect, receivable and marketing support.
• Conducting daily routine visit to the market for sales booking, planogram checking, implementation and activation.
• Managed large customer base servicing over 120 accounts.
• Establishing Route plan for the drivers and merchandiser.
• Managed the overall business in Convenience Store, Hotel and Catering.
• Contract negotiation with keen to budget and target achievement.
• Develop rapport with the new customer and maintaining the old ones.
• Establishing new opportunities, new business plan and new approach to keep the customer satisfied up to the end consumer.
• Involve in pricing, promotional allocation and marketing support.
• Set up meetings between client decision maker and the company’s practice leaders/ managers.
• Identifying opportunities and creating new ones to help the company achieved its goal.
• Handle objection by clarifying, emphasizing agreement and work through difference to a positive conclusion.
• Opening, developing new and old customer.
• Managing and scheduling appointment from decision makers, head chef, beverage manager and purchase manager.
• Overseeing perspective clients and product development for potential growth in both parties.
• Participate in product listing and sampling.
• Ensuring proper delivery schedule at timely manner.
• Maintain proper distribution of all principal SKU’S.
• Responsible in collecting receivable and monitoring accounts.
• Suggesting alternative option base on the clients requirements, budget and needs.
• Involve in attending convention such as Gulf Food and Dubai Food Festival.
• Prepare loading plan and ensuring stock are loaded.
• Monitoring sales performance of the given territory.
• Set and coordinate proper merchandising.
• Facilitate in implementing promotion and special event by the principal.
• Prepare and submit daily sales report, route perspective and comparative report.
• Opening and expanding new outlet within the assign territory.
• Achieve sales target on a monthly basis.
* Lead, Supervise, Execute, Coordinate and Monitor S&D plans & programs of his territory WITHIN plant strategies and corporate parameters WITH THE OBJECTIVE of achieving targets. Establish goodwill with customers and with the community. Set and monitor objectives following the TU Principles IN ORDER TO attain sales and productivity targets.
* Set, execute and monitor plans and programs IN ORDER TO achieve distribution and productivity targets. Execute and monitor the implementation of marketing plans and programs IN ORDER TO ensure product presence and awareness and generate sales. Communicate and execute national and local marketing program mechanics to all his routes.
* Place and install marketing infra and merchandising materials in the right outlets and prepare the necessary documentation
June 2004 - July 2005
ZEST-O Corporation - Philippines
Horeca-Booking Specialist
* Mapped areas for improvement.
* Opening and developing new account.
* Placing and monitoring new product in certain area for development. Establishing customer route for a particular cycle in a frequency 4 cycles.
* Able to achieve a half a million sales, at 247 active customers.
* Recommending local Sales Marketing to the principal.
November 2002 - April 2004
IDS Logistics Philippines (Philip Morris Phil.)
Distribution Specialist
* Pioneer in the restructure of sales force of Philip Morris Philippines. To be able to participate in transforming Philip Morris vision into reality.
* To coordinate to the principal, problems that may arises in a day to day basis. Ensuring product distribution on per SKU basis within the assigned territory.
* Forecasting daily, monthly and quarterly sales based on the given quota. Maintaining and dealing with different buyers for proper placement of POSM display allowance and new products to be introduced for the end customers.
* Able to achieve35-40 calls per day. Strategically coordinate with the principal, proper marketing strategies to be implemented in the assigned territory.
* Recommend Local Sales marketing t the principal.
1997 Polytechnic University of the Philippines Bachelor of Arts in POLITICAL ECONOMICS