Digital Marketing Manager
Select Group
Total des années d'expérience :18 years, 11 Mois
Planning, Budgeting, Research and Strategies
• Build, plan and implement the overall digital marketing strategy
• Prepare and manage digital marketing budget
• Research, identify and implement new online acquisition opportunities
• Evaluating customer research, market conditions and competitors data
• Brainstorm new and creative growth strategies
Implementation and Management
• Working with in-house developers, designers and other third-party agencies to manage the design, development and delivery of multiple digital marketing projects and other associated platforms
• Execute all web pages, SEO, SEM, SMS, email, social media, search and display advertising campaigns
• Take ownership of the management and maintenance of all online platforms
Performance Measurement and Data Analysis
• Conduct and report analysis of all digital marketing channels and campaigns
• Measure the performance of all campaigns and assess against goals (ROI and KPIs)
Online Advertising & Lead generation
• Manages Google Advertising - Adwords
• Manages SMS campaigns and other digital marketing platforms
• Maintains the customer database on Mailchimp, in line with key targeted messaging
• Manages Mail chimp EDM distributions including testing and optimization
• Generates tracking URLS for EDMs and Google campaigns
• Manages, executes and monitors all Social Media channels including Facebook, LinkedIn, Wikipedia & Youtube
Design & Programming
• Designs Company website content
• Monitors and converts graphic images and layouts using of CSS and XHTML
• Converts EDMs to HTML
• Designs mobile advertising Ads
• Designs MPUs, leaderboards and video Ads
• Creates videos based on specific design brief
Website Management
• Updates and maintains Company websites with news items, new projects, website facelifts, dynamic sections, blog maintenance etc.
• Manages website hosting and ensures optimization
Work closely with Group Marketing Manager to design, execute and manage all digital marketing strategies and platforms such as :
• Creating and maintaining websites built from scratch based from original ideas and concepts.
• Managing UI/UX design for all digital media platforms such as for websites, apps, presentations and others.
• Organizing SEO strategies including media plan, keyword research, competitors analysis, monthly statistic reports, website optimization and others.
• Managing all social media accounts including content creation, app development and creative design.
• Designing flyers, invitations, brochures, newsletter for online and print materials.
• Responsible for graphic design, animation & presentations for the company.
• Making sure all marketing goals are achieved through effective designs.
• Work closely with Project Managers and other members of the Design Team to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables.
• Builds social media applications such as Facebook, Twitter, Instagram Applications.
• Develop customized social media pages (ex. Facebook Tabs, Twitter, Google+, YouTube.
• Builds user interface applications and back-end databases using various programming and scripting languages.
• Can design and develop static & animated banners
• Convert raw images and layouts from a graphic designer into CSS/XHTML themes.
• Authors complex Web pages.
• Assists in project planning and Web site design.
• Meeting/liaising with clients to discuss requirements and/or project progress
• Creating web site designs
• Producing sample sites
• Demonstrating and receiving feedback about draft sites
• Keeping up-to-date with recent technological and software developments
• Developing skills and expertise in appropriate software/programming languages including html, Javascript and others
• Producing products that are user-friendly, effective and appealing
working as part of a multi-disciplinary team.
• Design website from scratch and write the programming code, either from scratch or by adapting existing website software and graphics packages to meet business requirement.
• Test the website and identify any technical problems.
• Upload the site onto a server and register it with different search engines.
• Establish the purpose of the website based upon its target audience.
• Identify the type of content the site will host• determine any functionality that the site must support, for example, whether it will handle financial transactions or enquiries.
• Give guidance on layout, colours and styles.
• Design websites for Bigfoot Entertainment Movies
• Making Flash sites
• Help, maintain, update bigfoot websites
• Create emailers
• Create animations
• Creates and maintain websites.
• Creates Ads such as Graphics, Animations, Video for Digital Signage Promotions.
• Design user-friendly interface for softwares development.
Professional Diploma in Digital Marketing
Graduated with two (2) major Awards : • Best in Multimedia • ITpreneurship Award
Graduated with two (2) major Awards : • Best in Multimedia • ITpreneurship Award