Roberto Gustilo, 3 Area Manager

Roberto Gustilo

3 Area Manager

THE SAVOLA COMPANY

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, Marketing
Experience
23 years, 2 Months

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Work Experience

Total years of experience :23 years, 2 Months

3 Area Manager at THE SAVOLA COMPANY
  • January 2010 to January 2013

1 Total compliments thirteen (13), 10 Sales Executives + 3 Area Manager.

COMPANY: THE SAVOLA COMPANY
Jeddah, K.S.A.

Preparation of daily sales report at Accounts Dept
  • January 2010 to January 2011

10. Preparation of commission statements for agents and forwarding the same to Accounts Dept. for final check-up and also transfer of commission.
11. Preparation of daily sales report. Preparation of monthly sales reports in co-ordination with Regional Sales Managers/Agents.
12. Preparation of day-to-day & month-to-month sales target report by the assigned sales administrator. Assessing the performance of Sales & Collection against the budget. Recommend action plan to resolved whatever issues outstanding.
13. Preparation of Budget.
14. Follow-up with distributors/agents for new enquiries.

COUNTRY MANAGER at DESERT OSTRICH
  • January 2007 to January 2009

COMPANY: DESERT OSTRICH 2007-2009
POSITION COUNTRY MANAGER


DUTIES & RESPONSIBILITIES

1. Receive and provide appropriate replies for enquiries from customers (directly or through agents) / or from agents/distributor
2. Preparing sample requests and follow-up of samples for Sales Managers/Agents/Customers for Sales trips and/or for marketing purpose.
3. Receive of orders from customers (directly or through agents) /agents.
4. Issue of pro forma invoices for all orders received after consulting with the concerned Sales Manager for the pricing and with the Production Planning.
5. Checking with the customer/agents to get confirmation for the issued proforma invoices (orders) in terms of payment/l/c etc.
6. Follow-up with the customer for amendments in case of payments by l/c. and if amendments of l/c. required.
7. Checking of credit limits/payment terms to schedule orders for production.
8. Opening of international customer orders in the production system upon receipt of confirmation of orders in terms of payment & PFI.
9. Follow-up with DP for the weekly promise date and update to customers. Follow-up of payment / statement of accounts with customers directly or through agents in case of agent involved.

EXPORT MANAGER at WATANIA AGRICULTURE COMPANY
  • January 2003 to December 2003

COMPANY: WATANIA AGRICULTURE COMPANY
2003 POSITION: EXPORT MANAGER
AREA OF COVERAGE: INTERNATIONAL OPERATION


DUTIES & RESPONSIBILITIES
1 To promote all Watania Organic product ranges.
2 To scout and develop new distributors, continuously follow-up monitor their activities, and assist them the best possible support they need in order to be competitive in the market.
3 Identify opportunities that could bring additional revenue for the company.
4 Continuously monitor competitive activities, economic trends of countries where we are at presently doing business. Assist and recommend measures to further strengthen our position.
5 Monitor all Organic activities world-wide, recommend and attend international exhibitions that could contribute to develop awareness of our company products and its activities.
6 Build and develop relationship with Area Regional Purchasing managers to promote our Organic product ranges most especially to 5-star hotels in the regions.

Product Manager - Food Service at SUPREME FOODS COMPANY
  • Saudi Arabia
  • January 1999 to January 2003

COMPANY: DESERT OSTRICH 2007-2009
POSITION COUNTRY MANAGER


DUTIES & RESPONSIBILITIES

1. Receive and provide appropriate replies for enquiries from customers (directly or through agents) / or from agents/distributor
2. Preparing sample requests and follow-up of samples for Sales Managers/Agents/Customers for Sales trips and/or for marketing purpose.
3. Receive of orders from customers (directly or through agents) /agents.
4. Issue of pro forma invoices for all orders received after consulting with the concerned Sales Manager for the pricing and with the Production Planning.
5. Checking with the customer/agents to get confirmation for the issued proforma invoices (orders) in terms of payment/l/c etc.
6. Follow-up with the customer for amendments in case of payments by l/c. and if amendments of l/c. required.
7. Checking of credit limits/payment terms to schedule orders for production.
8. Opening of international customer orders in the production system upon receipt of confirmation of orders in terms of payment & PFI.
9. Follow-up with DP for the weekly promise date and update to customers. Follow-up of payment / statement of accounts with customers directly or through agents in case of agent involved.
10. Preparation of commission statements for agents and forwarding the same to Accounts Dept. for final check-up and also transfer of commission.
11. Preparation of daily sales report. Preparation of monthly sales reports in co-ordination with Regional Sales Managers/Agents.
12. Preparation of day-to-day & month-to-month sales target report by the assigned sales administrator. Assessing the performance of Sales & Collection against the budget. Recommend action plan to resolved whatever issues outstanding.
13. Preparation of Budget.
14. Follow-up with distributors/agents for new enquiries.


COMPANY: WATANIA AGRICULTURE COMPANY
2003 POSITION: EXPORT MANAGER
AREA OF COVERAGE: INTERNATIONAL OPERATION


DUTIES & RESPONSIBILITIES
1 To promote all Watania Organic product ranges.
2 To scout and develop new distributors, continuously follow-up monitor their activities, and assist them the best possible support they need in order to be competitive in the market.
3 Identify opportunities that could bring additional revenue for the company.
4 Continuously monitor competitive activities, economic trends of countries where we are at presently doing business. Assist and recommend measures to further strengthen our position.
5 Monitor all Organic activities world-wide, recommend and attend international exhibitions that could contribute to develop awareness of our company products and its activities.
6 Build and develop relationship with Area Regional Purchasing managers to promote our Organic product ranges most especially to 5-star hotels in the regions.


COMPANY: SUPREME FOODS COMPANY
1999-2003

at International Sales Department
  • January 1995 to December 1998

1995-1998
POSITION: AGM - International Sales Department


DUTIES & RESPONSIBILITIES
1 Responsible to the sales, collection, promotion, development of marketing plans and programs suitable to meet the need of specific area or regions.
1 Responsible in the implementations of our promotional activities to our entire dealers.
1 Close monitoring of customer's buying habits, submit and recommend action plan.
1 Recommend development of new products.

Area of Coverage: The entire Middle-east region, North Africa, Asia and Oceana.
Product Ranges: Corn and Vegetable Cooking Oil, Tasali Snack Food and Dates.
FMCG products.

Division Manager - Export at FOOD & FINE PASTRIES MANUFACTURING COMPANY LTD
  • January 1990 to January 1995

COMPANY: FOOD & FINE PASTRIES MANUFACTURING COMPANY LTD.
Jeddah, Saudi Arabia
1990-1995
POSITION: Division Manager - Export

DUTIES & RESPONSIBILITIES
1 Responsible for the development and complete overhauling of the entire export division and from dealer's network activities, replacement and scouting of New Dealers coverage plan, sales, marketing, promotions and preparation of budget.
1 Dealers' promotional activities are closely monitored, making sure that promotional benefits are fully achieved by end users.
1 Responsible for product exposures and awareness by participating in all international exhibitions.
1 Before my transfer as Export Division manager, I was the Regional Sales manager in various regions, Riyadh, Dammam and Jeddah.

Area of Coverage: Gulf Region, Asia and Oceana.
Product Ranges: Frozen pastries, vegetable, meat and fish, chilled cheese, butter, dry item: Honey, yeast & rice.

Regional Manager at FOOD & FINE PASTRIES MANUFACTURING COMPANY LTD
  • January 1987 to December 1987

COMPANY: FOOD & FINE PASTRIES MANUFACTURING COMPANY LTD.
SUNBULAH Jeddah, K.S.A.

POSITION: Regional Manager
Eastern Region - 1987
DUTIES & RESPONSIBILITIES
1 Prior to my assignment in Central Region Riyadh, Buraida, Qasim and Hail region, the area performance was negative - 12% against sales budget and receivable was running high up to 198 days overdue. During the same period, I was able to achieve a positive result of + 14% against the sales budget and account receivable has dramatically improved to an average of 75 days overdue.
1 Intensify area coverage by developing present existing outlets, scouting for more new outlets, by closely monitoring of Salesmen daily, weekly and monthly activities resulting to an increase from presently 500, to 1750 outlets.
1 Increased the number of Sales Representatives from 6 to 11.
1 Develop Merchandizing team, year-round Free-tasting promotions to all major outlets, resulting to the achievement of our sales target.
1 Total branch complements thirty 30 multi-nationals.


COMPANY: FOOD & FINE PASTRIES MANUFACTURING COMPANY LTD.
SUNBULAH JEDDAH, K.S.A.

POSITION: Regional Manager
Eastern Region - 1987
DUTIES & RESPONSWIBILITIES
1 Responsible in establishing Eastern Region Branch. This region was entrusted to our distributor and was only contributing Twenty Thousand SR. 20, 000 monthly sales. When I handled the branch we were able to generate a turnover of Two Hundred Fifty Thousand 250, 000 during the first month of operation.
1 Increase the sales team from 2 to 8.
1 Developed a merchandizing team.
1 Total complements were fifteen 15 multi-nationals.

Regional Manager at FOOD & FINE PASTRIES MANUFACTURING COMPANY LTD
  • January 1984 to January 1987

COMPANY: FOOD & FINE PASTRIES MANUFACTURING COMPANY LTD.
SUNBULAH Jeddah, K.S.A.
1987 - 1984
POSITION: Regional Manager
Western Region & Northern Region


DUTIES & RESPONSIBILITIES
1 Responsible for the development of the entire sales force from selection, hiring and training.
1 Organized Merchandizing Team introduce sampling/tasting promotion to supermarkets
1 Responsible for the zonal area coverage.
1 Established Sales Target with corresponding incentives and commissions.
1 Introduce Trade deals, offers, volume discount, and value added promotions.
1 Responsible for the preparations of sales budget including promotions and incentives.
1 Total Sales Force Complements including merchandisers Twenty 20, mulit-nationals.

Sales & Marketing

Product Manager - Food Service at Hotels, Caterers, Ship Chandlers, Clubs and Restaurants
  • to

POSITION: Product Manager - Food Service

DUTIES & RESPONSIBILITIES
1 To contribute to the achievement of the Food Service net sales operating plan on a period annual basis.
1 To build relationships with F & B Managers, Executive Chefs, Purchasing the following Food service operators: Hotels, Caterers, Ship Chandlers, Clubs and Restaurants.
1 Identify trends and markets opportunities.
1 Further our competitive advantage in relationships with the Food Service supplier with the following Food Service operator to enable us to better serve our end consumer, and to do this better than any competitor.
1 Ensures consistent communication and common understanding of our brands strategies and goals within Food Service operators distribution of our brands strategies and goals within Food Service operators by increasing the distribution of our brands and promote new products and promotional activity to sell our brands.
1 To maintain a regular call cycle for established Food Service operators ordering company and further develop opportunities.
1 To maintain administration system.

Education

Bachelor's degree, Marketing
  • at UNIVERSITY OF THE EAST, MANILA, PHILIPPINES
  • January 1974

Specialties & Skills

Sales and Marketing
BENEFITS
BUYING/PROCUREMENT
COLLECTION
MARKETING
OF SALES
PROMOTIONAL
REGIONAL SALES
SALES MANAGER

Languages

Arabic
Beginner
English
Beginner
Tagalog
Beginner

Memberships

COMMUNITY ACTIVITIES: Vice Chairman Cooperative Council
  • Vice Chairman