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Robin Ittycheria, Head of Products

Robin Ittycheria

Head of Products·SMARTe Inc (B2B

India

High school or equivalent, Strategic Innovation

Work experience

Total years of experience: 13 years, 0 months

Head of Products

January 2016 - Present

SMARTe Inc (B2B

Navi Mumbai, India

January 2016 - Present

Directed end-to-end product roadmap for SMARTe platform, aligning initiatives with strategic business objectives. Led
Agile-driven cross functional teams to deliver robust APIs, User friendly UI with Copilot Experience. Owned product
lifecycle from ideation to deployment, while integrating GenAI and automation to improve operational outcomes.
Championed client-focused development processes and competitive benchmarking to drive innovation and product
market fit.

Marketplace & Ecosystem Expansion Drove marketplace distribution strategy across Salesforce AppExchange, Outreach, Zapier, Workato, AWS,
and Chrome Extension ecosystem. Expanded SMARTes ecosystem presence to strengthen GTM leverage and partner led acquisition.

Company industry:
IT Services
Job role:
Management

Head of Products

January 2016 - Present

SMARTe Inc

Navi Mumbai, India Hybrid

January 2016 - Present

Directed end-to-end Product Roadmap for SMARTe platform, aligning initiatives with Strategic Business Objectives.
Led agile driven cross functional teams to deliver Robust APIs, User friendly UX with Copilot Experience. Championed
client-focused development processes and competitive benchmarking to drive innovation and product market fit.
• Owned product strategy and roadmap for 18 Modules including Discovery, Intent Signals, Enrichment, APIs, CRM
native apps, Chrome plugin, Finance, Usage stats, License & Profile management, Super Admin controls, etc.
• Mentored 5 Product Managers and 2 Designers; co-managed 24 members Dev & QA team.
• Built Model Context Protocol (MCP) using TypeScript SDK and implemented vector embeddings for semantic
searches enabling SMARTe data discovery directly within LLM interfaces such as ChatGPT and Claude, extending
platform reach into AI native workflows.
• Implemented Stripe based payment workflows to enable upgrades for freemium users.
• Improved enterprise onboarding experience through guided workflows and customizable admin controls, boosting
CSAT by 38%.
• Led product improvements across the AARRR lifecycle including acquisition, activation, retention, revenue, and
referral through UX optimization, PLG initiatives, and platform enhancements.
• Managed marketplace distribution strategy across Salesforce AppExchange, Outreach, Zapier, Workato, Chrome
Extension and Data Lakes like AWS and Snowflake. This increased contributed $1M in incremental revenue.
• Partnered with Sales leadership in presales, enterprise solution design, and for international conferences.

Company industry:
IT Services
Job role:
Management

Software Engineer

June 2013 - December 2015

Propellum (A Zycus Group Company)

Mumbai, India

June 2013 - December 2015

Built and optimized customer-facing SaaS features using full stack web technologies, driving a 35% uplift in
engagement through data-informed gamification and UX improvements.

Company industry:
Recruitment & Employee Placement Agency
Job role:
Information Technology

Software Engineer

June 2013 - December 2015

Propellum Infotech (A Zycus Group Company)

Mumbai, India

June 2013 - December 2015

Developed and optimized customer facing SaaS features in Zalp, an Employee Referral Tool, using full stack web
technologies, driving a 35% uplift in engagement through data informed gamification and UX improvements.

Company industry:
Recruitment & Employee Placement Agency
Job role:
Information Technology

Education

IIT Delhi - DMS

January 2021

January 2021

High school or equivalent, Strategic Innovation

India

IIT Delhi - DMS

January 2021

January 2021

High school or equivalent, Digital

India

Mumbai University

July 2013

July 2013

Bachelor's degree, Electronics And Communication Engineering

India

MGM - Mumbai University

January 2013

January 2013

Bachelor's degree, Electronics and Telecommunication Engineering

India

MSBTE

July 2010

July 2010

Bachelor's degree, Electronics

India

L&T Institute of Technology

January 2010

January 2010

Bachelor's degree, Electronics and Telecommunication Engineering

India

Skills

ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
PRODUCT DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
SALES INTELLIGENCE
Intermediate
SALES INTELLIGENCE
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
WORKFLOW AUTOMATION
Intermediate
WORKFLOW AUTOMATION
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
BUSINESS ANALYTICS
Intermediate
BUSINESS ANALYTICS
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PRODUCT DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
SALES INTELLIGENCE
Intermediate
SALES INTELLIGENCE
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
TELECOMMUNICATIONS ENGINEERING
Intermediate
TELECOMMUNICATIONS ENGINEERING
Intermediate
WORKFLOW AUTOMATION
Intermediate
WORKFLOW AUTOMATION
Intermediate

Social profiles

Languages

English
Expert
Hindi
Expert
Malayalam
Intermediate