Trade Marketing and Data Analytics Manager
Ali Bin Ali Beverages
مجموع سنوات الخبرة :17 years, 1 أشهر
Head of Trade Marketing and Data Analytics division under Beverages department, reporting to General Sales Manager of Pepsi Ali Bin Ali Beverages, Qatar.
Responsible for all marketing and data aspects of Pepsi Beverages in Qatar market.
Heading the Marketing and Trade Marketing Division for Pepsi, Lays, Quaker, Safi Danone and Americana canned food brands in Bahrain
Leading the Trade Marketing team by communicating with principals for promotional and other events, NPD and working in coordination with multiple brands. Brands include Bel cheese, Reckitt Benkiser, Marico, Kwality, Al Islami, Doux, California Garden, Moulinex, IFFCO, Nabil and other brands
- Key account manager to clients in Bahrain for all marketing & research needs.
-Marketing of company Products & services with clients in Bahrain and regions in GCC.
- Client servicing with weekly meetings to understand future requirements.
- Managing survey based market research projects in various sectors like telecommunication sector, Financial Services, FMCG, Consumer Electronics, Automotive and Government Services.
- Reporting to Managing Director on figures, status and pipeline projects
-Proposal creation & submission, Questionnaire designs, sample plans, field instructions, report creations, presentations and Quality Control for all Projects handled.
- Handle the Operations & Field team including full-time & part-time employees in order to complete successful projects.
-Qualitative research such as in-depth interviews, focus group etc & quantitative research mainly focused on Mystery Shopping, Face-To-Face, CATI, CAPI, PAPI etc
-Handle regular monthly projects in areas of loyalty, Market, Media & social affairs.
-Create Syndicate reports for clients in various sectors.
-Work with Media Research and Advertising Research team to reach relevant objectives related to Media projects.
A.C. Nielsen, Location: Tata Consultancy Services Ltd, Bangalore, India.
From June '08 till July '10
As Process Executive- "Senior Research Analyst" for Kraft (U.S.A)
➢ Acting Team Leader role to handle team performance and be responsible for the team goals on quarterly and yearly targets.
➢ Attended client meetings to understand client business objectives. Identify and communicate client needs to appropriate account team members.
➢ Provide valuable insights and recommendations to support Client's Strategic Marketing, Sales Initiatives and Business Improvements.
➢ Ensure Client Servicing requirements are met while building a client relationship. Develop and Understand specification documents/guides.
➢ Conduct training with client associates, build and maintain ongoing business partner relationships with client contacts.
➢ Motivate and keep the team members in constant communication to ensure smooth flow of work process.
Feedback Business Consulting Services Pvt Ltd, Location: Bangalore, India.
From February '07 - May '08
As Executive - Market Research Analyst
➢ Distinction of handling multiple critical assignments at a time and meeting the delivery deadlines.
➢ Key personnel in designing innovate methods for demand estimation in first of its kind studies
➢ Have expertise across verticals in which company operates
➢ Anchoring projects and leading the entire team to achieve target
➢ Marketing and making Business deals with customers for the right clients
❖ Bachelor of Engineering (B.E) Specialization: Electronics and Telecommunication University: Anna U