Robinson Fernando, Sales Manager

Robinson Fernando

Sales Manager

Dubai Leading Technologies

Location
United Arab Emirates
Education
High school or equivalent, Purchasing & Storekeeping
Experience
18 years, 10 Months

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Work Experience

Total years of experience :18 years, 10 Months

Sales Manager at Dubai Leading Technologies
  • United Arab Emirates - Dubai
  • April 2017 to January 2020

Sales/Operation/Account Manager
As a Distributor of DJI Products we manage Power Retailer Accounts, Direct Sales and IR Channels.
Training of the Products with hands on training on the Floor at the Retail Stores.
Managed Kiosk of its day to day operations in organizing stocks & sales.

Production Manager at Elite Films
  • United Arab Emirates - Dubai
  • September 2016 to March 2017

As a Production Manager, Job involved in handling the production work of the Project Taken.
Project Handled for
1) Khawaboon Ke Darmiyaan - TV Serial for Zee TV
2) Sarkar 3 - Bollywood Movie - UAE Production
3) Asianet TV Quiz Contest - Middle East -BYJU's
4) Star TV Quiz Contest - Middle East

Hotel arrangements for the crew
Organizing Permits for Outdoor Shoots
Organizing Manpower as per Call Time Sheet
Lightning Requirements as per Scene
Props as per Scene
Food arrangements for the Crew
Pick-up & Drop of the crew Hotel & Airport

Store Operations Manager at Ecity - Al Batha Group
  • United Arab Emirates - Dubai
  • September 2015 to August 2016

• To Prepare Budget for the Store monthly, considering (LY) Last Year same Month and (PY) Physical Year Previous Month.
• To Achieve Budget with the Team, retail + bulk orders combined.
• To organize the Inventory immediately in closing sales.
• To brief everyday to the team and set targets individually for the day.
• To keep the Inventory of the stocks appropriate as per the books.
• Focus on high stocks of Inventory.
• To monitor and motivate the sales team force.
• To maintain the standards of the Store at all times.

Store Business Manager at Emax- Landmark Group
  • United Arab Emirates - Dubai
  • March 2013 to August 2015

 To ensure Sales Target is achieved by delivering the results.
 To ensure latest products are available in the store as it’s launched.
 To ensure margins are maintained with profitability.
 To ensure P n L is closely monitored and actions taken in reducing costs.
 To ensure every category of the Electronics products are highlighted during promotions.
 To ensure staffs are well trained and attend training of the new launched products.
 To ensure weekly PI is done to maintain stocks are tallied.
 To ensure Open Display is available of the stocks carried for customers to see.
 To ensure timely change of Price is done on the Sales Floor.
 Weekly Sales Growth is monitored and Target given to drive Sales.
 Weekly Age stocks are identified and either cleared by sales or purchase return is done.

Showroom Manager at IDdesign ( A branch of Easa Saleh Al Gurg )
  • United Arab Emirates - Dubai
  • January 2008 to February 2013

Management:
 Using Business awareness to maximize sales in co-ordination with Line Manager, General Manager &Marketing Manager.
 Ensured heightened service levels as well as effective management of resources, sales and costs.
 Actively involved with franchisers of ID Design from Denmark in the Business Development.
 Maintained strict levels of confidentiality with regard to all areas of business particularly commercial information and personal details of the staff.

Customer:
 Ensuring that all our customers are treated equally held high with good manners and is well guided with products features, advantages and benefits.
 Ensuring that the customers are assisted with our Designer’s help and support in furnishing their complete homes.
 Exhibited and promoted high standards of internal customer care and handled all customer complaints in line with Company policy.

Staffs:
 As a Leader, ensured to build a team to achieve the Company’s goals.
 Ensured the sales staffs are motivated and supported to achieve their individual targets.
 Ensured the sales staffs are trained with product knowledge and excellent customer service.

Merchandise:
 Ensuring that all the furniture and accessories are merchandised as per ID Design standards.
 The furniture’s are displayed in line with the taste and demand of the walk-in customers’ in Mall of the Emirates Showroom.

Showroom Manager at Home Centre - Landmark Group
  • United Arab Emirates - Dubai
  • April 2001 to December 2007

JOB DESCRIPTION & LOCATION:

 Joined as “Sr. Sales Representative” in Abu Dhabi showroom for 1 year.
 Transferred as “Acting Showroom Manager” in Fujairah showroom for 1 year. Increased the Sales by 40 %.
 Promoted as “Division In charge” in Sharjah showroom for 8 months.
 Transferred as “Division In charge” in Deira showroom, Dubai for 10 months.
 Transferred as “Furniture Manager” in Mall of Emirates, Dubai for 4 months.
 Promoted as “Showroom Manager” in Mercato Mall, Dubai for 20 Months. Increased the Sales by 15%.
 Transferred as “Showroom Manager” in Reef Mall, Dubai for 14 months. Increased the Sales by 12%.

WORK PROFILE:

 Ensured that staff rosters are organized and operated to maximize the division’s ability to provide excellent customer service standards.
 Exhibited and promoted high standards of internal customer care.
 Focused on achieving sales targets daily by optimising sales in line with company budgets.
 Ensured that all sales opportunities are maximized through effective use of all promotional / marketing opportunities.
 Managing the staffs effectively to maximize the sales and regularly monitoring the performance of the division.
 Set, monitored and continually seek to improve customer service standards within the division.
 Ensured that tasks are delegated appropriately in accordance with people’s skills and abilities.

Education

High school or equivalent, Purchasing & Storekeeping
  • at Tulsi Technical Institute
  • March 1994

➢ Passed Higher Secondary Certificate from Mumbai Board in the year March 1994.

Diploma, English
  • at Our Lady of Perpetual Succour
  • March 1991

➢ Passed Secondary School Certificate from Mumbai Board in the year March 1991.

Specialties & Skills

Merchandising
Leadership
Team Leadership
Managerial Experience
Business Development
BUSINESS DEVELOPMENT
CUSTOMER SERVICE
MARKETING
MAXIMIZE SALES

Languages

Hindi
Expert
Marathi
Intermediate
Arabic
Beginner
English
Expert
Tamil
Intermediate

Training and Certifications

Certificate of Training (Certificate)
Date Attended:
September 2007
Valid Until:
September 2007
Certificate of Achievement (Certificate)
Date Attended:
February 2000
Valid Until:
May 2000
B+ (Certificate)
Date Attended:
July 1996
Valid Until:
October 1996
Certificate of Training (Certificate)
Date Attended:
December 2007
Valid Until:
December 2007
Diploma (Certificate)
Date Attended:
July 2000
Valid Until:
November 2000