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Roby George, Digital Marketing Manager

Roby George

Digital Marketing Manager·Harbor Real Estate

United Arab Emirates

Master's degree, Business Administration

Work experience

Total years of experience: 8 years, 8 months

Digital Marketing Manager

March 2019 - March 2021

Harbor Real Estate

Dubai, United Arab Emirates

I found this job using Bayt.com

March 2019 - March 2021

●Within six months of starting my job, I had generated 200% new leads at a 40% reduced cost per lead.

● Achieved 100% occupancy for National Bonds, ENBD Properties, and Emirates REIT leasing projects.

● Created digital marketing strategies for clients and used insights from the sales and leasing team in the selection of communication, channels, and execution of campaigns.

Company industry:
Real Estate
Job role:
Marketing and PR

Web Marketing Officer

May 2012 - February 2016

Styro Ltd

Sharjah, United Arab Emirates

May 2012 - February 2016

Keyword, market & competitor research
Analyzing trends and traffic volumes
Identifying and implementing link building strategies
Producing detailed SEO reports on a monthly basis detailing the impacts of SEO work.
Conduct Email Campaigns and other Marketing campaigns for the Company.
Actively researching, Testing and proposing new approaches to improving search engine rankings.
Producing regular audits of the performance of the website.
Apply SEO skills and knowledge to bring more traffic to the Website.
Create ideas for new initiatives based on keyword research data.
Maintain a record of all SEO implementations made on the site.

Company industry:
Heavy Industry & Metallurgy
Job role:
Information Technology

Team Leader (Online Marketing)

March 2008 - November 2010

VAC Media

India

March 2008 - November 2010

Handled more than 30 E-Commerce websites and significantly raised online sales up to 80% more.
Conducted competitor and keyword research to develop a plan to increase traffic to the Company
Websites through SEO, increase organic search engine ranking for highly competitive Keywords.
Review and update of website content to reflect specific marketing & keyword goals.
Implemented site-wide dynamic Onsite and Off Site SEO Plan.
Optimized the website and blog and wrote articles and blog posts to drive traffic
Does the Affiliate Marketing for UK base Websites.
Manual Quality testing of websites for the Yahoo Advertisement Network.

Company industry:
IT Services
Job role:
Management

Education

Bharathiyar University

May 2010

May 2010

Master's degree, Business Administration

India

Coimbatore Institute of Management and Technology

May 2008

May 2008

Master's degree, Computer Application

India

GPA (percentage): 70%

GPA (percentage): 70%

Sree Amman Arts and Science College

May 2005

May 2005

Bachelor's degree, Computer Applications

India

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Facebook
Expert
Facebook
Expert
Google Adwords
Expert
Google Adwords
Expert
Organic Search
Expert
Organic Search
Expert
Wordpress
Expert
Wordpress
Expert
SEM
Expert
SEM
Expert
SEO
Expert
SEO
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Web Development
Expert
Web Development
Expert
Microsoft Dynamics AX
Intermediate
Microsoft Dynamics AX
Intermediate
SAP
Intermediate
SAP
Intermediate

Social profiles

Personal Website
Personal Website

Languages

English

Expert

Training and Certifications

Certifications
Google Adwords
Jun 2017