CLUSTER MARKETING & COMMUNICATIONS EXECUTIVE
TIME Hotels
Total years of experience :13 years, 1 Months
- Nominated and hailed as one of the finalists of Hotelier Middle East Awards for
Marketing and PR Person of the Year
- Manages all online and offline marketing campaigns of six properties: TIME Oak Hotel
and Suites, TIME Crystal Hotel Apartments, TIME Topaz Hotel Apartments, TIME Dunes
Al Barsha, TIME Dunes Oud Metha, TIME Residences
- Works closely with the Director of Marketing & Communications and hotel managers in
developing, managing & implementing the online & offline marketing strategies of the hotel.
- Ensures the correct policy and brand standards are followed by the hotel in all marketing
collaterals, advertising and E-commerce
- Builds strategic relationships and partnesr with key industry players, agencies, influencers
and vendors
- Creates content calendar and implements organic & paid social media and digital marketing
campaigns to increase brand exposure and engagement across different online platforms
- Executes email marketing and updates hotel website content
- Spearheads events and the implementation of CSR activities
Leads the marketing team in handling the online and offline marketing campaigns and strategies of TIME Hotels properties in MENA region.
- Manages all marketing initiatives for TIME Grand Plaza Hotel, Buca di Beppo Italian
Restaurant (3 outlets), Mama Fuʼs Asian House (2 outlets) and OʼLearys Sports Restaurants
(2 outlets).
- Implements B2C and B2B marketing campaigns to boost hotel & restaurant business
- Creates new and seasonal product development strategies to maximize profitability and
brand awareness of the international restaurant brands
- Designs marketing collaterals (menu, brochures, print ads) in alignment with the brand
guidelines of each restaurant
- Works closely with the mall management and international brand marketing team in
implementiing activations and evaluating opportunities for partnerships, sponsorship and
advertising
-Three time top marketing performer based on the number of quality lead generate through
tele-marketing, events and networking
- Successfully handled local & international accounts from pitching, presentation, negotiation
up to the exhibition build up
- Managed social media activities from different platforms: Facebook, Instagram, Google
Plus, Linked-in
- Updated website content through content management system
- Developed marketing plans and strategies for Ramada Hotel and Suites, Ras Al Khaimah
managed by Global Hotels Management
- Liaised with a range of stakeholders including B2B and B2C markets such as travel
agencies, corporate accounts, partner organizations and direct client
- Organized hotel & restaurant events and exhibitions
- Ensured frequent, timely and positive media coverage of company PR activities across all
available media whilst operating within the allocated budget
- Produced creatives for social media & hotel collaterals in adherence to the brand policy
and guidelines of Wyndham Hotels & Resorts
Hotel Link Solutions is a joint venture between Resonline Australia and WHL Group, and has a singular focus on providing digital marketing solutions for the accommodation industry.
Duties & Responsibilities:
- Research, qualify, and contact potential hotel and resort partners
- Set appointments with hotel owners and managers to discuss online marketing proposal and eventually close deals
- Innovate online marketing efforts of hotels and resorts to generate more profit through their direct online channel
- Provide training of channel management and instant booking systems for hotels
- Assist hotels with social media marketing campaigns
- Conduct digital health checks to measure how travelers perceive the hotel's online presence
- Does constant market analysis and research in lieu of the team's marketing responsibilities. This also involves gathering of intelligence reports within the industry for swift action as deemed necessary.
- Collaborate with Tech team in designing websites and social media campaigns of handled hotel accounts
- Has significantly contributed to the success of the company as it has become the number one digital marketing provider for hotels and resorts in the Philippines.
- Awarded as the Top Performer of the month amongst all account managers in over 50 countries under Hotel Link Solutions Global.
- Has consistently been in the top performing digital marketing consultants of Hotel Link Solutions Global Operations.
- Recognized by our Managing Director as an asset to the organization and for bringing to the table a complete package of talent, street smarts and dedication to work.
- Became a speaker and represented the company in an Online Marketing Convention attended by a hundred of hoteliers.
- Presented digital marketing solutions and closed deals with hotel group accounts and 4-5 star hotels & resorts.
KLM Royal Dutch Airlines is the flag carrier of the Netherlands and its colonies. KLM operates scheduled passenger and cargo services to more than 90 destinations worldwide
Duties & Responsibilities:
- Responsible for the research and prospection of new accounts for the corporate benefits program
- Monitored incentive program for travel agents with bookings under Business Class
- Regularly checked and updated online marketing tools and campaigns
- Assisted in organizing corporate events and partnerships
- Generated more than 200 prospects for its corporate benefits program
ASIA TRAVEL PHILIPPINES
Sales & Marketing Specialist (Apr 2011 - Sep 2011)
Asiatravel.com is a one-stop online travel solution hub which offers hotels, flights, tour packages for both leisure and business travel in Asia.
Duties & Responsibilities:
• Handled hotel accounts in Manila and Luzon provinces
• Initiated "out of the box" thinking to have "unique deals and offers".
• Coordinated production status, promotional activities and rate parity issues to affiliated partners
• Conducted competitive analysis and market studies
• Negotiated for the most competitive rates and deals
• Controlled and ensured ample room allocation in key areas of responsibility for the smooth flow of Reservations operations.
• Consistently increased the room production of the handled hotel accounts.
• Gathered intelligence report recognized by Asia Travel Global Headquarters which helped the company to leverage its performance versus its competitors