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Rodel Tajonera, President / CEO

Rodel Tajonera

President / CEO·JRF IBSI

United Arab Emirates

Bachelor's degree, Bachelor of Science in Civil Engineering

Work experience

Total years of experience: 17 years, 2 months

President / CEO

November 2024 - November 2025

JRF IBSI

Manila, Philippines

November 2024 - November 2025

• Reports directly to the Executive Director and the Shareholders
• Develop and implement long-term strategies aligned with industry trends and client demands.
• Overall vision and direction for the company to drive growth and profitability
• Oversee daily operations across multiple construction sites, ensuring that projects are delivered on time, within budget, and to the highest quality standards.
• Ensure adherence to construction regulations, health and safety standards, and corporate governance policies.
• Act as the primary representative of the company, building and maintaining relationships with clients, investors, contractors, and regulatory bodies.
• Build and retain high-performing teams across various functions, promoting a culture of safety, accountability, and continuous improvement.
• Identify and secure new business opportunities, joint ventures, and strategic partnerships to expand the company's market presence. This involves networking and representing the company at industry events.
• Manage the company's financial health by overseeing budgeting, cost control, and commercial performance.

Company industry:
Construction & Building
Job role:
Management

Business Development Manager

January 2023 - November 2024

MFE Formwork Technology SDN BHD

Manila, Philippines

January 2023 - November 2024

• Reports directly to the Executive Director and the Shareholders
• Prepares Budget and achieve the overall sales target of the company for the Luzon, Visayas and Mindanao Region
• Responsible for achieving the order book as per company’s terms and conditions for payment and other clauses
• Responsible for Cash Flows and Collection of orders under execution
• Responsible for strategy, with respect to segments, products to be sold, competition knowledge and prices
• Deals and negotiates with the contractor’s representative
• Liaised between the Engineering offices and the Operations Department to ensure the correct delivery of the materials to site
• Manages and developing customer’s accounts
• Travels around Philippines to identify the market status, develop and maintain customer business relationship
• Maximizing customer potential & satisfaction in designated regions
• Developing and growing long-term relationships with customers
• Persuading clients that a product or service best satisfies their needs in terms of quality, price and delivery
• Managing ongoing & future projects to ensure customer satisfaction
• Help promote a company culture that encourages top performance and high morale.
• Identify and address problems and opportunities for the company.
• Support worker communication with the management team.

Company industry:
Industrial Production
Job role:
Sales

Operations Manager

November 2018 - June 2021

Solidforms Corp.

Manila, Philippines

November 2018 - June 2021

• Reports directly to the Owner/President and the Shareholders
• Prepares Budget and achieve the overall sales target of the company for the Luzon, Visayas and Mindanao Region
• Responsible for achieving the order book as per company’s terms and condition for payment and other clauses
• Responsible for Cash Flows and Collection of orders under execution
• Responsible for strategy, with respect to segments, products to be sold, competition knowledge and prices
• Deals and negotiates with the contractor’s representative
• Manages and developing customer’s accounts
• Travels around Philippines to identify the market status, develop and maintain customer business relationship
• Maximizing customer potential & satisfaction in designated regions
• Developing and growing long-term relationships with customers
• Persuading clients that a product or service best satisfies their needs in terms of quality, price and delivery
• Managing ongoing & future projects to ensure customer satisfaction
• Help promote a company culture that encourages top performance and high morale.
• Oversee budgeting, reporting, planning, and auditing.
• Work with the board of directors to determine values and mission and plan for short and long-term goals.
• Identify and address problems and opportunities for the company.
• Support worker communication with the management team.

Company industry:
Industrial Production
Job role:
Management

Senior Sales Engineer

July 2017 - May 2018

Peri Asia Phils. Inc.

Manila, Philippines

July 2017 - May 2018

• Managing 4 Junior Sales Engineers
• Maximizing customer potential & satisfaction in designated regions
• Developing and growing long-term relationships with customers
• Managing and interpreting customer requirements, meeting with clients to understand, anticipate and meet their needs
• Persuading clients that a product or service best satisfies their needs in terms of quality, price and delivery
• Negotiating tender and contract terms to meet both client & company needs
• Negotiating and closing sales by agreeing terms and conditions
• Administering client accounts, analyzing costs and sales
• Ensuring payment collection for outstanding amounts
• Preparing sales report and meeting regular sales targets
• Recording and maintaining client contact data
• Making technical presentations and presenting how a product meets a client's needs
• Providing clients product overview and education
• Managing ongoing & future projects to ensure customer satisfaction
• Searching for new clients who might benefit from company products and services
• Covering sales activities not limited within Luzon, Visayas and Mindanao
• Acting in accordance with the company's best interests
• At all times and in all respects complying with the lawful and reasonable directions of the company. This shall include all policies, practices and rules of the company which may be in force from time to time.

Company industry:
Industrial Production
Job role:
Sales

Sales Manager

November 2014 - July 2017

GHI Formwork LLC

Dubai, United Arab Emirates

November 2014 - July 2017

Reports directly to the General Sales Manager
 Prepares Budget and achieve the overall sales target of the company for the Middle East Region
 Responsible for achieving the order book as per company’s terms and condition for payment and
other clauses
 Responsible for Collection of orders under execution
 Responsible for providing site support to the client, ensure reconciliation and order closures
 Prepares Formwork presentations to the clients such as drawings, quotations, material equipment
and services
 Responsible for strategy, with respect to segments, products to be sold, competition knowledge
and prices
 Deals and negotiates with the contractor’s representative
 Manages and develop customer’s accounts

Company industry:
Industrial Production
Job role:
Sales

AGM - Sales & Marketing

September 2013 - March 2014

Pranav Formworks & Engineering

Sharjah, United Arab Emirates

September 2013 - March 2014

Specialization: Sales, Engineering and Supervision
Industry: Formworks

• Reports directly to the Managing Director
• Prepares Budget and achieve the overall sales target of the company for the Middle East Region
• Responsible for achieving the order book as per company’s terms and condition for payment and other clauses
• Responsible for Cash Flows and Collection of orders under execution
• Responsible for providing site support to the client, ensure reconciliation and order closures
• Prepares Formwork presentations to the clients such as drawings, quotations, material equipment and services
• Responsible for strategy, with respect to segments, products to be sold, competition knowledge and prices
• Deals and negotiates with the contractor’s representative
• Manages and develop customer’s accounts
• Travels around GCC region i.e. KSA, Qatar, Bahrain and Algeria, to identify the market status, develop and maintain customer business relationship

Company industry:
Purchasing & Procurement
Job role:
Sales

Technical Sales Representative

December 2010 - September 2013

Aluma Systems Middle East LLC

Dubai, United Arab Emirates

December 2010 - September 2013

Specialization: Sales, Engineering and Supervision
Industry: Formworks
Awarded Projects: AMESCO Tower, ADCOP Building, Taif Bridge - KSA, JDSP - KSA, 2, 500 Al Reef Villas, Academic City, The Lofts Tower, Downtown Jebel Ali Buildings, Mirfa Desalination Plant, Jebel Ali Desalination Plant, Commercial Building Abu Dhabi, etc.

• Prepared Formwork presentations to the clients such as drawings, quotations, material equipment and services
• Negotiated with the contractor’s representative
• Assured the transmittal of working drawings and material delivery sheet
• Liaised between the Engineering offices and the Operations Department to ensure the correct delivery of the materials to site

• Prepared presentation of full offer letter, cost analysis spreadsheets, and finalizes the details of payment by Letter of Credit
• Traveled around GCC region i.e. KSA, Qatar, Bahrain and Algeria, to identify the market status, develop and maintain customer business relationship
• Prepared sales budget yearly
• Managed and developed customer’s accounts

Company industry:
Purchasing & Procurement
Job role:
Sales

Middle East Sales

March 2008 - December 2010

Slipform Middle East LLC

Dubai, United Arab Emirates

March 2008 - December 2010

Specialization: Sales and Engineering
Industry: Formworks
Awarded Projects: Parking Building Sheikh Zayed Rd., Al Khaleej Sugar Silo, Air Separation Unit - Mirfa, Ma’aden Silos - KSA, Sumbe Cement Plant Project - Angola, RAK Silo

• Prepared Formwork presentations to the clients such as drawings, quotations, material equipment and services.
• Negotiated with contractor’s representative.
• Assured the transmittal of working drawings and material delivery sheet.
• Coordinated between the Engineering offices and the Operations Department to ensure the correct delivery of the materials to site.
• Prepared presentation of full offer letter, cost analysis spreadsheets, and finalized the details of payment by Letter of Credit.
• Identified, developed and maintained customer relationship.
• Prepared yearly sales budget.
• Managed and developed customer’s accounts.
• Introduced heavy lifts and HTC as part of PC Harrington Group.

Company industry:
Civil Engineering
Job role:
Sales

Sales Executive

April 2006 - February 2008

Aluma Systems Middle East LLC

Dubai, United Arab Emirates

April 2006 - February 2008

• Prepared Formwork presentations to the clients such as drawings, quotations, material equipment and services.
• Negotiated with contractor’s representative.
• Assured the transmittal of working drawings and material delivery sheet.
• Coordinated between the Engineering offices and the Operations Department to ensure the correct delivery of the materials to site.
• Prepared presentation of full offer letter, cost analysis spreadsheets, and finalized the details of payment by Letter of Credit.
• Identified, developed and maintained customer relationships.
• Prepared yearly sales budget.

Company industry:
Industrial Production
Job role:
Sales

Education

Adamson University

October 1996

October 1996

Bachelor's degree, Bachelor of Science in Civil Engineering

Philippines

Skills

Construction & Property

Expert

Sales Contracts

Expert

Site Supervision

Expert

Purchasing

Expert

Sales

Expert

Autocad

Beginner

MS Office

Intermediate

Construction & Property

Expert

Sales Contracts

Expert

Site Supervision

Expert

Purchasing

Expert

Sales

Expert

Languages

Filipino

Expert

English

Expert