Roger Saliba Afara

www.robsharpe.ae | Web Development & Optimization, Digital Lead Generation campaigns
www.train-sharpe.com | App Development, App Testing, Content creation
www.vitaelifestyle.com | Web Development & Optimization, Content Creation, Digital Lead Generation campaigns
www.dubaireel.com | Web Development & Optimization, Content Creation
www.basketballhubdubai.com | Web Development & Optimization, Content Creation, Digital Lead Generation campaigns
www.createyourworld.ae | Web Development & Optimization

• Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Designed, planned and maintained the social media presence. Includes community management.
• Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs)
• Identified trends and insights, and optimized spend and performance based on the insights
• Brainstormed new and creative growth strategies
• Planned, executed and measured experiments and conversion tests
• Led the lead generation efforts across all digital campaigns for existing, and newly launched projects
• Collaborated with internal teams to create landing pages and optimize user experience
• Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrumented conversion points and optimized user funnels
• Collaborated with agencies and other vendor partners for SEO, SEM, Social and Search campaigns
• Evaluated emerging technologies. Provided thought leadership and perspective for adoption where appropriate

Ecommerce and Online Sales Management
- Create an e-Commerce strategy to drive profitable growth by developing an improved online business approach in collaboration with retail and marketing managers.
- Formulating and overseeing all web, SEO/SEM, marketing database, email, social media and digital advertising campaigns designed to increase visitor engagement.
- Oversee all web store operations including merchandising, order fulfillment, marketing strategy, email campaigns, and other avenues to drive traffic and sales.
- Execution of all onsite product merchandising - ensuring product, price and customer.
- Created and executed social media marketing, management, strategy and engagement.
- Providing analysis on all traffic sources and producing initiatives to continuously improve the performance of the website.
- Prepare and submit plans, budgets, progress reports and regular sales reports to the Management.
- To monitor company online sales KPIs and sales performance.
- Ensure Arabic and English website information are current and accurate and meet customer expectations.
- Use regular analysis of site data to track sales and use to positively influence business decisions.
- Manage budget and work continuously to improve profitability
- Effectively communicates with the online customer service team to meet and exceed customer expectations.

Marketing Management
- Create, develop and execute a range of extensive marketing and sales campaigns.
- Produce and implement Marketing and PR strategy
- Manage departmental marketing budgets
- Organize company marketing events whenever necessary.
- Manage production of appropriate bilingual marketing collaterals as required.
- Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- Planning and implementing online and print marketing promotional campaigns.

• Responsible for the social media strategy and community management for the company.
• Social media accounts management (Facebook, Twitter, Google+, Linkedin, Instagram, Foursquare).
• Digital Display Advertising (targeted PPC) - Google Adwords, Display Ad servers, Facebook and direct advertisements.
• Conventional Advertising (Mass).
• Devising strategies to drive online traffic to the company website.
• Developing and managing digital marketing campaigns.
• Managing online brand and product campaigns to raise brand awareness.
• Assist with the redesign and development of the company website.
• Improving the usability, design, content and conversion of the company website.
• Responsible for planning and budgetary control of all digital marketing.
• Maintaining and updating customer databases.
• Evaluating customer research, market conditions and competitor data.
• Monitoring campaign results and reporting ROI to Upper Management.

Managed all aspects of Online Marketing Campaigns

- Email, Affiliate, SEO, Social Media

- Google Adwords & Analytics

- Creative Design & Content Creation

- Project manage the execution of the digital strategy to achieve sales targets for each product across all territories

- Manage the website - 1) Site Optimization (Building a strong SEO plan in order to achieve a high level in Google ranking and
provide relevant content for the end use) 2) Analyze User experience & behavior 3) Content Management

- Manage marketing budget

- Involved in the day to day sales cycle for all the company provided services

- Establishing partnerships with worldwide product distributors

Oversaw following marketing functions
-online marketing
-Creative Design
-Content Writing

-Project manage the execution of the digital strategy to
achieve sales targets for each product across all territories.

-Maintain and improve The Entertainer's email program, including
the schedule, templates, member engagement and reporting

-Maintain and improve The Entertainer's SEM program, PPC and
SEO to achieve aligned levels of spend against expected ROI

-Work with external partners to grow The Entertainer's
customer and trial member database

-Engage with agencies to deliver on Creative and
Search

-Develop and own email calendar & search calendar

- Successful launch of the Current brands on the Linkshare interface (Lillian Vernon, Current Catalog, Colorful Images) - Pixel integration for capturing sales & statistics, coordinating with client to accurately portray brand image & awareness to the consumers via banner and text link ads
- Managed day to day operations for 12 online retail clients (BedHeadPajamas.com, CoffeesofHawaii.com, TheSource.ca, Teavana.com, UnbeatableSale.com, Timelife.com, LeChateau.ca, PhotoCardDirect.com, IceJerseys.com, PeruvianConnection.com, ShoeDazzle.com, PetCareRX.com)
- Responsible for Strategic Online Marketing Campaign Planning & Implementation.
- Analysis of marketing campaigns through Google Analytics and Omniutre reporting tools
- Worked on development of SEO and SEM campaigns for clients
- Monthly Reporting, Analysis, & Ad-Hoc Requests ( Sales, Targets, Conversions and ROI reporting)
- Creation & distribution of client newsletters via the different affiliate marketing interfaces (Linkshare, Commission Junction, Google Affiliate Network)
- Consumer database compilation - generating new leads and updating existing database to be used for outreach and business development
- Forged partnerships with various affiliate, cashback, & loyalty sites (Coupon Cabin, Living Social, GroupOn, AirMilesShops, Ebates, etc.) that led to client presence in the affiliate space.

Responsible for day to day activity on affiliate program
Created & implemented marketing strategies with various
segmented campaigns via email newsletters
Coordinated with creative team for asset delivery
Worked with the Information System team for website
implementation & functionality
Managed Social Media - Implemented blogger outreach
campaigns

Oversaw all areas of affiliate interface (Linkshare &
Commission Junction)
Coordinate with creative team all requests & production
calendar implementation
Responsible for all affiliate operations and communications
Complete Management of the Employee Discount program