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تم إلغاء حظر المستخدم بنجاح
روجر صليبا, Digital Marketing Manager

روجر صليبا

Digital Marketing Manager·Tiger Group

الإمارات العربية المتحدة

ماجستير, Master of Business Administration

الخبرة العملية

مجموع سنوات الخبرة: 18 سنوات, 5 أشهر

Digital Marketing Manager

أكتوبر 2020 - حتى الآن

Tiger Group

دبي، الإمارات العربية المتحدة

أكتوبر 2020 - حتى الآن

مجال الشركة:
العقارات
الدور الوظيفي:
التسويق والعلاقات العامة

Digital & eCommerce Consultant

يونيو 2019 - حتى الآن

Consultant

دبي، الإمارات العربية المتحدة

يونيو 2019 - حتى الآن

www.robsharpe.ae | Web Development & Optimization, Digital Lead Generation campaigns
www.train-sharpe.com | App Development, App Testing, Content creation
www.vitaelifestyle.com | Web Development & Optimization, Content Creation, Digital Lead Generation campaigns
www.dubaireel.com | Web Development & Optimization, Content Creation
www.basketballhubdubai.com | Web Development & Optimization, Content Creation, Digital Lead Generation campaigns
www.createyourworld.ae | Web Development & Optimization

مجال الشركة:
خدمات الدعم التجاري الأخرى
الدور الوظيفي:
التسويق والعلاقات العامة

Digital & eCommerce Consultant

فبراير 2020 - فبراير 2021

Barista Espresso KSA

دبي، الإمارات العربية المتحدة

فبراير 2020 - فبراير 2021

مجال الشركة:
إنتاج الأغذية والمشروبات
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Manager

أغسطس 2018 - يونيو 2019

Ellington Properties

دبي، الإمارات العربية المتحدة

أغسطس 2018 - يونيو 2019

• Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Designed, planned and maintained the social media presence. Includes community management.
• Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs)
• Identified trends and insights, and optimized spend and performance based on the insights
• Brainstormed new and creative growth strategies
• Planned, executed and measured experiments and conversion tests
• Led the lead generation efforts across all digital campaigns for existing, and newly launched projects
• Collaborated with internal teams to create landing pages and optimize user experience
• Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrumented conversion points and optimized user funnels
• Collaborated with agencies and other vendor partners for SEO, SEM, Social and Search campaigns
• Evaluated emerging technologies. Provided thought leadership and perspective for adoption where appropriate

مجال الشركة:
العقارات
الدور الوظيفي:
التسويق والعلاقات العامة

Head of Marketing and Sales

يوليو 2016 - يوليو 2018

Magrudy Enterprises LLC

دبي، الإمارات العربية المتحدة

يوليو 2016 - يوليو 2018

Ecommerce and Online Sales Management
- Create an e-Commerce strategy to drive profitable growth by developing an improved online business approach in collaboration with retail and marketing managers.
- Formulating and overseeing all web, SEO/SEM, marketing database, email, social media and digital advertising campaigns designed to increase visitor engagement.
- Oversee all web store operations including merchandising, order fulfillment, marketing strategy, email campaigns, and other avenues to drive traffic and sales.
- Execution of all onsite product merchandising - ensuring product, price and customer.
- Created and executed social media marketing, management, strategy and engagement.
- Providing analysis on all traffic sources and producing initiatives to continuously improve the performance of the website.
- Prepare and submit plans, budgets, progress reports and regular sales reports to the Management.
- To monitor company online sales KPIs and sales performance.
- Ensure Arabic and English website information are current and accurate and meet customer expectations.
- Use regular analysis of site data to track sales and use to positively influence business decisions.
- Manage budget and work continuously to improve profitability
- Effectively communicates with the online customer service team to meet and exceed customer expectations.

Marketing Management
- Create, develop and execute a range of extensive marketing and sales campaigns.
- Produce and implement Marketing and PR strategy
- Manage departmental marketing budgets
- Organize company marketing events whenever necessary.
- Manage production of appropriate bilingual marketing collaterals as required.
- Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- Planning and implementing online and print marketing promotional campaigns.

مجال الشركة:
التعليم الابتدائي والإعدادي والثانوي
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Manager

فبراير 2015 - مايو 2016

kcal healthy fast food

دبي، الإمارات العربية المتحدة

فبراير 2015 - مايو 2016

• Responsible for the social media strategy and community management for the company.
• Social media accounts management (Facebook, Twitter, Google+, Linkedin, Instagram, Foursquare).
• Digital Display Advertising (targeted PPC) - Google Adwords, Display Ad servers, Facebook and direct advertisements.
• Conventional Advertising (Mass).
• Devising strategies to drive online traffic to the company website.
• Developing and managing digital marketing campaigns.
• Managing online brand and product campaigns to raise brand awareness.
• Assist with the redesign and development of the company website.
• Improving the usability, design, content and conversion of the company website.
• Responsible for planning and budgetary control of all digital marketing.
• Maintaining and updating customer databases.
• Evaluating customer research, market conditions and competitor data.
• Monitoring campaign results and reporting ROI to Upper Management.

مجال الشركة:
المطاعم وخدمات الطعام
الدور الوظيفي:
التسويق والعلاقات العامة

Head of Marketing & Sales

نوفمبر 2013 - فبراير 2015

Parc Fermé Workshop LLC

دبي، الإمارات العربية المتحدة

نوفمبر 2013 - فبراير 2015

Managed all aspects of Online Marketing Campaigns

- Email, Affiliate, SEO, Social Media

- Google Adwords & Analytics

- Creative Design & Content Creation

- Project manage the execution of the digital strategy to achieve sales targets for each product across all territories

- Manage the website - 1) Site Optimization (Building a strong SEO plan in order to achieve a high level in Google ranking and
provide relevant content for the end use) 2) Analyze User experience & behavior 3) Content Management

- Manage marketing budget

- Involved in the day to day sales cycle for all the company provided services

- Establishing partnerships with worldwide product distributors

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

Assistant Online Marketing Manager

نوفمبر 2012 - نوفمبر 2013

The Entertainer

دبي، الإمارات العربية المتحدة

نوفمبر 2012 - نوفمبر 2013

Oversaw following marketing functions
-online marketing
-Creative Design
-Content Writing

-Project manage the execution of the digital strategy to
achieve sales targets for each product across all territories.

-Maintain and improve The Entertainer's email program, including
the schedule, templates, member engagement and reporting

-Maintain and improve The Entertainer's SEM program, PPC and
SEO to achieve aligned levels of spend against expected ROI

-Work with external partners to grow The Entertainer's
customer and trial member database

-Engage with agencies to deliver on Creative and
Search

-Develop and own email calendar & search calendar

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Affiliate Operations Marketing Manager

مارس 2011 - أكتوبر 2012

OPMpros.com

كيبيك، كندا

مارس 2011 - أكتوبر 2012

- Successful launch of the Current brands on the Linkshare interface (Lillian Vernon, Current Catalog, Colorful Images) - Pixel integration for capturing sales & statistics, coordinating with client to accurately portray brand image & awareness to the consumers via banner and text link ads
- Managed day to day operations for 12 online retail clients (BedHeadPajamas.com, CoffeesofHawaii.com, TheSource.ca, Teavana.com, UnbeatableSale.com, Timelife.com, LeChateau.ca, PhotoCardDirect.com, IceJerseys.com, PeruvianConnection.com, ShoeDazzle.com, PetCareRX.com)
- Responsible for Strategic Online Marketing Campaign Planning & Implementation.
- Analysis of marketing campaigns through Google Analytics and Omniutre reporting tools
- Worked on development of SEO and SEM campaigns for clients
- Monthly Reporting, Analysis, & Ad-Hoc Requests ( Sales, Targets, Conversions and ROI reporting)
- Creation & distribution of client newsletters via the different affiliate marketing interfaces (Linkshare, Commission Junction, Google Affiliate Network)
- Consumer database compilation - generating new leads and updating existing database to be used for outreach and business development
- Forged partnerships with various affiliate, cashback, & loyalty sites (Coupon Cabin, Living Social, GroupOn, AirMilesShops, Ebates, etc.) that led to client presence in the affiliate space.

مجال الشركة:
الإنترنت والتجارة الإلكترونية
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Associate

نوفمبر 2010 - مارس 2011

Diamond.com

كيبيك، كندا

نوفمبر 2010 - مارس 2011

Responsible for day to day activity on affiliate program
Created & implemented marketing strategies with various
segmented campaigns via email newsletters
Coordinated with creative team for asset delivery
Worked with the Information System team for website
implementation & functionality
Managed Social Media - Implemented blogger outreach
campaigns

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Affiliate Marketing Coordinator

ديسمبر 2007 - نوفمبر 2010

Ice.com

كيبيك، كندا

ديسمبر 2007 - نوفمبر 2010

Oversaw all areas of affiliate interface (Linkshare &
Commission Junction)
Coordinate with creative team all requests & production
calendar implementation
Responsible for all affiliate operations and communications
Complete Management of the Employee Discount program

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

University of Phoenix

ديسمبر 2017

ديسمبر 2017

ماجستير، Master of Business Administration

الولايات المتحدة

Digital Marketing Institute

ديسمبر 2012

ديسمبر 2012

دبلوم، Digital Marketing

الإمارات العربية المتحدة

The Professional Diploma in Digital Marketing provides you with a fully accredited and sought after certification comprising the main theories, concepts, techniques and application expertise required to effectively develop, plan and implement an effective digital marketing strategy. The course content is constantly updated with the latest digital marketing techniques. Digital Marketing Strategy Search Engine Optimisation Pay Per Click Marketing Website Analytics Email Marketing Digital Display Advertising Mobile Marketing Social Media Marketing (Facebook, Twitter, LinkedIn, Google+) Creating & Implementing your Digital Plan

Concordia University

أبريل 2007

أبريل 2007

بكالوريوس، English and Marketing

كندا

Skills

Market Understanding
Expert
Market Understanding
Expert
Negotiation
Expert
Negotiation
Expert
Problem Analysis
Expert
Problem Analysis
Expert
Affiliate Marketing
Expert
Affiliate Marketing
Expert
HTML Code
Expert
HTML Code
Expert
dreamweaver
Expert
dreamweaver
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Facebook Advertising
Expert
Facebook Advertising
Expert
Google Analytics
Expert
Google Analytics
Expert
Market Understanding
Expert
Market Understanding
Expert
Negotiation
Expert
Negotiation
Expert
Problem Analysis
Expert
Problem Analysis
Expert
Affiliate Marketing
Expert
Affiliate Marketing
Expert

اللغات

الانجليزية

متمرّس

العربية

متمرّس

التدريب و الشهادات

الشهادات
The Professional Diploma in Digital Marketing - accredited by the European Qualifications Framework
Digital Marketing Institute
Nov 2012 - Nov 2012