Digital Marketing Manager
Tiger Group
Total years of experience :16 years, 5 Months
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• Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Designed, planned and maintained the social media presence. Includes community management.
• Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs)
• Identified trends and insights, and optimized spend and performance based on the insights
• Brainstormed new and creative growth strategies
• Planned, executed and measured experiments and conversion tests
• Led the lead generation efforts across all digital campaigns for existing, and newly launched projects
• Collaborated with internal teams to create landing pages and optimize user experience
• Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrumented conversion points and optimized user funnels
• Collaborated with agencies and other vendor partners for SEO, SEM, Social and Search campaigns
• Evaluated emerging technologies. Provided thought leadership and perspective for adoption where appropriate
Ecommerce and Online Sales Management
- Create an e-Commerce strategy to drive profitable growth by developing an improved online business approach in collaboration with retail and marketing managers.
- Formulating and overseeing all web, SEO/SEM, marketing database, email, social media and digital advertising campaigns designed to increase visitor engagement.
- Oversee all web store operations including merchandising, order fulfillment, marketing strategy, email campaigns, and other avenues to drive traffic and sales.
- Execution of all onsite product merchandising - ensuring product, price and customer.
- Created and executed social media marketing, management, strategy and engagement.
- Providing analysis on all traffic sources and producing initiatives to continuously improve the performance of the website.
- Prepare and submit plans, budgets, progress reports and regular sales reports to the Management.
- To monitor company online sales KPIs and sales performance.
- Ensure Arabic and English website information are current and accurate and meet customer expectations.
- Use regular analysis of site data to track sales and use to positively influence business decisions.
- Manage budget and work continuously to improve profitability
- Effectively communicates with the online customer service team to meet and exceed customer expectations.
Marketing Management
- Create, develop and execute a range of extensive marketing and sales campaigns.
- Produce and implement Marketing and PR strategy
- Manage departmental marketing budgets
- Organize company marketing events whenever necessary.
- Manage production of appropriate bilingual marketing collaterals as required.
- Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- Planning and implementing online and print marketing promotional campaigns.
• Responsible for the social media strategy and community management for the company.
• Social media accounts management (Facebook, Twitter, Google+, Linkedin, Instagram, Foursquare).
• Digital Display Advertising (targeted PPC) - Google Adwords, Display Ad servers, Facebook and direct advertisements.
• Conventional Advertising (Mass).
• Devising strategies to drive online traffic to the company website.
• Developing and managing digital marketing campaigns.
• Managing online brand and product campaigns to raise brand awareness.
• Assist with the redesign and development of the company website.
• Improving the usability, design, content and conversion of the company website.
• Responsible for planning and budgetary control of all digital marketing.
• Maintaining and updating customer databases.
• Evaluating customer research, market conditions and competitor data.
• Monitoring campaign results and reporting ROI to Upper Management.
Managed all aspects of Online Marketing Campaigns
- Email, Affiliate, SEO, Social Media
- Google Adwords & Analytics
- Creative Design & Content Creation
- Project manage the execution of the digital strategy to achieve sales targets for each product across all territories
- Manage the website - 1) Site Optimization (Building a strong SEO plan in order to achieve a high level in Google ranking and
provide relevant content for the end use) 2) Analyze User experience & behavior 3) Content Management
- Manage marketing budget
- Involved in the day to day sales cycle for all the company provided services
- Establishing partnerships with worldwide product distributors
Oversaw following marketing functions
-online marketing
-Creative Design
-Content Writing
-Project manage the execution of the digital strategy to
achieve sales targets for each product across all territories.
-Maintain and improve The Entertainer's email program, including
the schedule, templates, member engagement and reporting
-Maintain and improve The Entertainer's SEM program, PPC and
SEO to achieve aligned levels of spend against expected ROI
-Work with external partners to grow The Entertainer's
customer and trial member database
-Engage with agencies to deliver on Creative and
Search
-Develop and own email calendar & search calendar
- Successful launch of the Current brands on the Linkshare interface (Lillian Vernon, Current Catalog, Colorful Images) - Pixel integration for capturing sales & statistics, coordinating with client to accurately portray brand image & awareness to the consumers via banner and text link ads
- Managed day to day operations for 12 online retail clients (BedHeadPajamas.com, CoffeesofHawaii.com, TheSource.ca, Teavana.com, UnbeatableSale.com, Timelife.com, LeChateau.ca, PhotoCardDirect.com, IceJerseys.com, PeruvianConnection.com, ShoeDazzle.com, PetCareRX.com)
- Responsible for Strategic Online Marketing Campaign Planning & Implementation.
- Analysis of marketing campaigns through Google Analytics and Omniutre reporting tools
- Worked on development of SEO and SEM campaigns for clients
- Monthly Reporting, Analysis, & Ad-Hoc Requests ( Sales, Targets, Conversions and ROI reporting)
- Creation & distribution of client newsletters via the different affiliate marketing interfaces (Linkshare, Commission Junction, Google Affiliate Network)
- Consumer database compilation - generating new leads and updating existing database to be used for outreach and business development
- Forged partnerships with various affiliate, cashback, & loyalty sites (Coupon Cabin, Living Social, GroupOn, AirMilesShops, Ebates, etc.) that led to client presence in the affiliate space.
Responsible for day to day activity on affiliate program
Created & implemented marketing strategies with various
segmented campaigns via email newsletters
Coordinated with creative team for asset delivery
Worked with the Information System team for website
implementation & functionality
Managed Social Media - Implemented blogger outreach
campaigns
Oversaw all areas of affiliate interface (Linkshare &
Commission Junction)
Coordinate with creative team all requests & production
calendar implementation
Responsible for all affiliate operations and communications
Complete Management of the Employee Discount program
The Professional Diploma in Digital Marketing provides you with a fully accredited and sought after certification comprising the main theories, concepts, techniques and application expertise required to effectively develop, plan and implement an effective digital marketing strategy. The course content is constantly updated with the latest digital marketing techniques. Digital Marketing Strategy Search Engine Optimisation Pay Per Click Marketing Website Analytics Email Marketing Digital Display Advertising Mobile Marketing Social Media Marketing (Facebook, Twitter, LinkedIn, Google+) Creating & Implementing your Digital Plan