Rohtash Kumar

Digital Marketing Manager at Kaka Overseas LTD (Royzez.com)

• India - Delhi
• My current job since June 2014

 Developing and managing digital marketing campaigns
 Managed ads and performance based initiatives through social media platform like Facebook, Instagram & Twitter.
 Research and analyze campaigns / keywords to ensure top performing keywords are continuously bid higher Create transparency within the organization and report PPC related
 Manage and maintain the organisation’s website(s) Write and optimise content for social networking accounts such as Facebook, Instagram and Twitter
 Track and analyses website traffic flow and provide regular internal reports Attain key performance indicators such as reducing the website bounce rate
 Improving conversion Continually work on the Search Engine Optimization of the website(seo)
 Managing day to day search engine marketing activities on Google.
 A/B Test ad copy, landing pages, and bidding strategies· Use Google analytics to make data driven decisions on PPC/SEM
 Drive innovation outside of SEM and focus on performance based marketing to ensure best use of the SEM budget
 Managed ads and performance based initiatives through social media platform like Twitter, Facebook & Instagram
 Managed Content strategy for Email marketing campaign, Template, Report analysis, Traffic analysis through Google Analytic.
 Content and campaign strategy, Ad copy, audience, Headline, description on Facebook, Instagram & Twitter.
 Managed day to day activities of campaign messages, bidding strategies, and creative testing, headlines, descriptions in Google Adwords
 Managed and report day to day search engine marketing activities on Google.
 Managed campaign, store, Ad copy on other shopping portal like Amazon, Wayfair, Bonanza, Ebay.

SEO Team Leader - Digital Web solutions
Noida, June 2012 to June 2014

 SEO Tools - Webmaster tool, Keyword Planner, Woorank, Seo Quake, gtmetrix, Moz bar, SEMrush and many more.

 On-page Knowledge - Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Analysis and Placement, Image Optimization, Content Optimization, Sitemap(HTML, XML), robots.txt, Site structure, navigation, Video Optimization, schema Tag, Page load time, Page Speed etc.
 Off-page Knowledge - Social Bookmarking submission, Directory submission, Blog Submission, Blog posting, Profile Link, Article submission, Comment posting, Article formatting, URL Submissions in Search Engines Forum posting, Guest Blog posting, Classifieds, Document Sharing, Press Release.


International Projects
I have mentioned some international projects below:

http://acornclean.com.au/
https://www.purefoodessentials.com/
https://windowcleaningonline.com.au/
http://kimsclassichandmadesoaps.com.au/
http://acmeremovals.com.au/
http://maternityrevolution.com.au/
http://www.sewingmachinesaustralia.com.au/
http://darwincellular.com.au/
https://www.platestands.com.au/
http://www.skywriting.com.au/