Roihan Sarbini Abdul Salam

• Created visual content and social media assets aligned with organizational objectives to promote
association programs and initiatives effectively.
• Facilitated organizational events by leading structured discussions, maximizing audience
engagement, and ensuring seamless end-to-end execution.
• Represented the association across digital platforms as an official spokesperson, hosting
Instagram Live sessions and publishing written content to strengthen online presence and brand
visibility.

• Generated qualified leads through targeted online canvassing, managing partner contacts and
maintaining an active partnership pipeline.
• Administered partnership contracts and managed final-stage contract communications to ensure
smooth and timely agreement closures.
• Developed and documented the property offboarding workflow, including standardized
notification letters for unlisted properties.
• Led a project to optimize online canvassing strategies, improving lead generation efficiency and
overall partnership acquisition outcomes.

• Led and mentored the Communication and Creative Production (CCP) division, delivering
strategic direction and maintaining consistent progress reporting to organizational leadership.
• Developed and executed social media and public relations strategies to expand organizational
outreach and establish a strong, differentiated brand identity.
• Reviewed and approved external-facing content for quality and messaging consistency, coordinating cross-functional alignment across divisions before publication.

• Provided bilingual interpretation and translation services for detainees and office guests,
enabling accurate multilingual communication in high-stakes immigration environments.
• Conducted structured surveys to assess immigration service quality, compiling feedback and
actionable data to support operational review and continuous improvement.
• Supported immigration policy implementation processes and participated in formal discussions
with foreign country representatives on cases involving detained nationals, developing a practical
understanding of cross-border regulatory procedures.